agile and user experience - crossing borders?
TRANSCRIPT
Agileand UserExperice –Crossing Borders?
ChristophSchmiedinger10.11.2016
Agile?
It‘s allabout the stakeholders...
TheinitialScrum picture
Modellausden90ern...
ProductBacklog
Iteration
Daily
ProductScrumTeam
PO
VonScrum 1.0zuScrum 3.0:https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/
Product Backlog:• Small• No upfront filling
Solve aproblemthat the user has!
How to achieve?
Observe user needs
Quickly develop asolution
Let the user test every increment
Incorporate the user‘s feedback
Don‘t ask the user what hewants...
DesignThinking
UXDesignis anessentialpart of the development teamand therefore acore capability
Thedevelopment team writes most of the user stories!
NordstromInnovationLab
Source:NordstromInnovationLabVideohttps://www.youtube.com/watch?v=szr0ezLyQHY
Source: elen1 / 123RF Stock Photo
Maria34 Jahre alt„Skeptikerin“
ø Vermögen: ~50.000,-ø Deckungsbeitrag: 17%Favourite Channel: Desktop
Personas UserExperienceFairs
CustomerJourneys
What can we learn fromleading edge organizations?
Build your teams aroundproducts &processes
Align organizational structureaccording these teams
Let them create the best user experience(while pursuing asustainable business model)
Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
SelbstsicherzumErfolg.