agile for girls' - rachel picken, mpad
DESCRIPTION
MPAD's managing director, Rachel Picken, presenting 'Agile for Girls' at the Agile on the Beach conference in Cornwall. The presentation showcases how Rachel picks the best parts of Agile to use in marketing and public relations campaigns.TRANSCRIPT
Agile for GirlsRachel Picken, MPAD
www.mpad.co.uk @RachelPicken
How did this happen?
Why do I find this Agile
stuff interesting?
www.mpad.co.uk @RachelPicken
www.mpad.co.uk @RachelPicken
Is there a more
sensible way to plan?
Why do I find this Agile
stuff interesting?
www.mpad.co.uk @RachelPicken
Excellence theory
Best laid plans…
www.mpad.co.uk @RachelPicken
Why do I find this Agile
stuff interesting?
www.mpad.co.uk @RachelPicken
Is there a more
sensible way to plan?
www.mpad.co.uk @RachelPicken
CIPR research project
PR planning for a digital age
www.mpad.co.uk @RachelPicken
www.mpad.co.uk @RachelPicken
Everyone wants to use Agile nowadays(Reaction via tutor)
www.mpad.co.uk @RachelPicken
Conclusion:
Some people plan, some don’t.
How I now use AgileUse the manifesto as a guiding principle
www.mpad.co.uk @RachelPicken
1. Individuals and interactions over processes and tools
2. Working software over comprehensive documentation
3. Customer collaboration over contract negotiation
4. Responding to change over following a plan
www.mpad.co.uk @RachelPicken
Individuals and interactions over
processes and tools
Working software over comprehensive documentation
www.mpad.co.uk @RachelPicken
Customer collaboration over contract negotiation
www.mpad.co.uk @RachelPicken
Responding to change over following a plan
www.mpad.co.uk @RachelPicken
www.mpad.co.uk @RachelPicken
Be prepared for your plan to go out of the window.Higher Newham Farm & Village
Adventures with Value Stream Mapping.
–Why did we do this?
www.mpad.co.uk @RachelPicken
What did we do?
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What did we discover?
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• Overproduction
• Waiting & Delays
• Inventory
• Movement of people
• Transport of Materials
• Defects & Rework
• Inappropriate processing
www.mpad.co.uk @RachelPicken
Overproduction
Just good enough is sometimes OK to get a feel for written or design work.
www.mpad.co.uk @RachelPicken
Waiting and delays
How can you work with your clients to
minimize waiting for sign off? Build it into
your ts and cs
www.mpad.co.uk @RachelPicken
Inventory
Staff not being used to capacity
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Movement of people
Your office/work base compared to your
client base
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Transport of materialsDeliver to us or direct
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Defects and rework
The briefing and presentation process
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Inappropriate processing
Overdoing the paperwork
What have we learnt?
www.mpad.co.uk @RachelPicken
There’s nowhere to
hide!
www.mpad.co.uk @RachelPicken
www.mpad.co.uk @RachelPicken
Customers still want
some sort of plan.
Clients need to be nurtured and managed
www.mpad.co.uk @RachelPicken
Half of the job of effective consultancy is not
necessarily the quality of the work, but how it’s
delivered.
www.mpad.co.uk @RachelPicken
Focus on clear objectives -
What are the measures of
success? Rather than the details of how you are going
to get there. www.mpad.co.uk @RachelPicken
www.mpad.co.uk @RachelPicken
A balance between beard-stroking and
bish bash bosh
Easy ways to introduce Agile to your creative consultancy business
today
www.mpad.co.uk @RachelPicken
1. How can you work more collaboratively with your
customers?
www.mpad.co.uk @RachelPicken
2. How can you cut down on waiting time?
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3. How can you streamline paperwork?
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4. How can you make workstreams more visible?
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Thank you.Your questions are welcome
www.mpad.co.uk @RachelPicken