agile for girls' - rachel picken, mpad

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Agile for Girls Rachel Picken, MPAD www.mpad.co.uk @RachelPicken

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MPAD's managing director, Rachel Picken, presenting 'Agile for Girls' at the Agile on the Beach conference in Cornwall. The presentation showcases how Rachel picks the best parts of Agile to use in marketing and public relations campaigns.

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Page 1: Agile for Girls' - Rachel Picken, MPAD

Agile for GirlsRachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Page 2: Agile for Girls' - Rachel Picken, MPAD

How did this happen?

Page 3: Agile for Girls' - Rachel Picken, MPAD

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

Page 4: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Is there a more

sensible way to plan?

Page 5: Agile for Girls' - Rachel Picken, MPAD

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

Excellence theory

Best laid plans…

www.mpad.co.uk @RachelPicken

Page 6: Agile for Girls' - Rachel Picken, MPAD

Why do I find this Agile

stuff interesting?

www.mpad.co.uk @RachelPicken

Is there a more

sensible way to plan?

www.mpad.co.uk @RachelPicken

Page 7: Agile for Girls' - Rachel Picken, MPAD

CIPR research project

PR planning for a digital age

www.mpad.co.uk @RachelPicken

Page 8: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Everyone wants to use Agile nowadays(Reaction via tutor)

Page 9: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Conclusion:

Some people plan, some don’t.

Page 10: Agile for Girls' - Rachel Picken, MPAD

How I now use AgileUse the manifesto as a guiding principle

www.mpad.co.uk @RachelPicken

1. Individuals and interactions over processes and tools

2. Working software over comprehensive documentation

3. Customer collaboration over contract negotiation

4. Responding to change over following a plan

Page 11: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Individuals and interactions over

processes and tools

Page 12: Agile for Girls' - Rachel Picken, MPAD

Working software over comprehensive documentation

www.mpad.co.uk @RachelPicken

Page 13: Agile for Girls' - Rachel Picken, MPAD

Customer collaboration over contract negotiation

www.mpad.co.uk @RachelPicken

Page 14: Agile for Girls' - Rachel Picken, MPAD

Responding to change over following a plan

www.mpad.co.uk @RachelPicken

Page 15: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Be prepared for your plan to go out of the window.Higher Newham Farm & Village

Page 16: Agile for Girls' - Rachel Picken, MPAD

Adventures with Value Stream Mapping.

–Why did we do this?

www.mpad.co.uk @RachelPicken

Page 17: Agile for Girls' - Rachel Picken, MPAD

What did we do?

www.mpad.co.uk @RachelPicken

Page 18: Agile for Girls' - Rachel Picken, MPAD

What did we discover?

www.mpad.co.uk @RachelPicken

• Overproduction

• Waiting & Delays

• Inventory

• Movement of people

• Transport of Materials

• Defects & Rework

• Inappropriate processing

Page 19: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Overproduction

Just good enough is sometimes OK to get a feel for written or design work.

Page 20: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Waiting and delays

How can you work with your clients to

minimize waiting for sign off? Build it into

your ts and cs

Page 21: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Inventory

Staff not being used to capacity

Page 22: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Movement of people

Your office/work base compared to your

client base

Page 23: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Transport of materialsDeliver to us or direct

Page 24: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Defects and rework

The briefing and presentation process

Page 25: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Inappropriate processing

Overdoing the paperwork

Page 26: Agile for Girls' - Rachel Picken, MPAD

What have we learnt?

www.mpad.co.uk @RachelPicken

Page 27: Agile for Girls' - Rachel Picken, MPAD

There’s nowhere to

hide!

www.mpad.co.uk @RachelPicken

Page 28: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

Customers still want

some sort of plan.

Page 29: Agile for Girls' - Rachel Picken, MPAD

Clients need to be nurtured and managed

www.mpad.co.uk @RachelPicken

Page 30: Agile for Girls' - Rachel Picken, MPAD

Half of the job of effective consultancy is not

necessarily the quality of the work, but how it’s

delivered.

www.mpad.co.uk @RachelPicken

Page 31: Agile for Girls' - Rachel Picken, MPAD

Focus on clear objectives -

What are the measures of

success? Rather than the details of how you are going

to get there. www.mpad.co.uk @RachelPicken

Page 32: Agile for Girls' - Rachel Picken, MPAD

www.mpad.co.uk @RachelPicken

A balance between beard-stroking and

bish bash bosh

Page 33: Agile for Girls' - Rachel Picken, MPAD

Easy ways to introduce Agile to your creative consultancy business

today

www.mpad.co.uk @RachelPicken

Page 34: Agile for Girls' - Rachel Picken, MPAD

1. How can you work more collaboratively with your

customers?

www.mpad.co.uk @RachelPicken

Page 35: Agile for Girls' - Rachel Picken, MPAD

2. How can you cut down on waiting time?

www.mpad.co.uk @RachelPicken

Page 36: Agile for Girls' - Rachel Picken, MPAD

3. How can you streamline paperwork?

www.mpad.co.uk @RachelPicken

Page 37: Agile for Girls' - Rachel Picken, MPAD

4. How can you make workstreams more visible?

www.mpad.co.uk @RachelPicken

Page 38: Agile for Girls' - Rachel Picken, MPAD

Thank you.Your questions are welcome

www.mpad.co.uk @RachelPicken