agile innovation system dave mawhinney serial entrepreneur march 2011 lean startup concepts © dave...

Agile Innovation System

Dave MawhinneySerial EntrepreneurMarch 2011

Lean Startup Concepts

© Dave Mawhinney 2011

There is Nothing New Under the Sun!!


Old Fart

Source: http://en.wikipedia.org/wiki/Kaizen

Kaizen!

Rapid, Continuous, Incremental, Improvement

http://en.wikipedia.org/wiki/Kaizen

In 1951, as part of the United States effort to rebuild Japanese industry, the Civil Communications Section’s (CCS) Economic and Scientific Section (ESS) developed the training film "Improvement in 4 Steps" (Kaizen eno Yon Dankai). This is the original introduction of "Kaizen" to Japan.

For the pioneering, introducing, and implementing Kaizen in Japan, the Emperor of Japan awarded the Second Order Medal of the Sacred Treasure to Dr. W. Edwards Deming in 1960.

Origins of Kaizen, Lean & Agile


2001: Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.

Sutherland & ScwaberFathers of Scrum


Why do most start-ups fail?

They don’t talk to customers early and often enough!© Dave Mawhinney 2011

Another Evolution: MVP

???????????© Dave Mawhinney 2011

Blank , Reis, Eisenmann

Minimal Viable Product – Lean Startups


Customer Development

The Lean Startup!

meets Agile Product Development


IDEO-style Idea Generation. IDEO has a structured approach for applying ‘design thinking’ to new product development.

Business Model Generation. Ash Maurya has adapted Osterwalder’s business model generation framework for use in info tech startups.

Customer Discovery Interviews. In Four Steps to the Epiphany, Steve Blank describes interview processes for assessing demand for a product idea.

Focus Group Research.

Survey Research.Source: Tom Eisenmann Toolshttp://platformsandnetworks.blogspot.com/2011/01/launching-tech-ventures-part-iii-tools.html

Lean Startup Tools


http://www.ideo.com/by-ideo/

http://www.ashmaurya.com/


http://amzn.to/gFp50a

http://amzn.to/h23Z1i

http://platformsandnetworks.blogspot.com/2011/01/launching-tech-ventures-part-iii-tools.html

Persona Development. A persona is a fictional character with demographic, psychographic, and behavior attributes of a representative product user. Many tech companies assess new features in terms of their fit with personas’ needs.

Competitor Site Benchmarking.

Wireframing. A wireframe is a skeletal depiction of a website showing key navigational concepts and page content. Many wireframing software tools are available, e.g., Balsamiq.

Prototype Development.

Usability Tests. For $39, UserTesting.com will videotape a representative consumer trying a product or feature.

Lean Startup Tools

© Dave Mawhinney 2011 Source: Tom Eisenmann Toolshttp://platformsandnetworks.blogspot.com/2011/01/launching-tech-ventures-part-iii-tools.html

http://en.wikipedia.org/wiki/Persona_(marketing)

http://balsamiq.com/

http://usertesting.com/


A/B Test of New Feature.

Conversion Funnel Analysis/Optimization.

Landing Page Optimization. Performable specializes in landing page optimization.

Search Engine Marketing Campaign Design/Optimization.

Inbound Marketing Campaign Design/Delivery/Analysis. This book by Hubspot’s founders explains the logic for relying on blogs, Facebook, Twitter, etc. to drive traffic to a site.

Lean Startup Tools


http://www.performable.com/

http://amzn.to/eaRhWm


Public Relations Strategy. Startup CEOs disagree on whether a DIY approach to PR makes sense, and how long startups should wait before they invest money/time in PR.

Site Redesign Based on User Experience Analysis.

Analysis of User Requests for Product Support.

Analysis of User Suggestions for New Features. Dropbox has implemented a site feature for soliciting feature suggestions, called “Votebox."

Lean Startup Tools


http://www.dropbox.com/help/136


Product Roadmap/Feature Prioritization Process Design. Startups who rely on agile development methods use project management tools such as Pivotal Tracker.

Design/Delivery of Sales Pitch for Early Adopters.

Sales Lead Prioritization Process.

Design/Delivery of Charter User Program. Silicon Valley Product Group, a consulting firm that helps tech companies improve their product management capabilities, makes the case for a structured approach to working with beta customers.

Lean Startup Tools


http://www.pivotaltracker.com/

http://www.svproduct.com/charter-customer-programs/


Net Promoter Score Analysis. NPS, a measure of product loyalty used by many tech companies, is obtained by asking customers: "How likely is it on a 0-10 scale that you’d recommend our product to a friend/colleague?" Respondents are categorized as Promoters (9-10 rating), Passives (7-8), or Detractors (0-6). NPS = Promoter % - Detractor %. Lifetime Value of a Customer Analysis.

Lean Startup Tools


http://en.wikipedia.org/wiki/Net_Promoter


Steve Blank's Four Steps to the Epiphany details Blank's customer development process. This MUST READ book lays the foundation for lean startup principles; Blank's blog amplifies the ideas in his book, e.g., why you need to get out of the building to interview users, attributes of a scalable startup, the definition of a business model, and why startups should track progress with hypothesis validation, not traditional accounting metrics.

Eric Ries explains lean startup principles in a series of MUST READ blog posts; topics include the minimum viable product concept, when to release your first product, the use of Toyota-style "five whys," the value of split test experiments, how to manage a business model transition, a case study of continuous deployment, macro vs. micro testing in lean startups, and the merits of continuous deployment.

Lean Startup Reading List


http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705/ref=sr_1_1?s=books&ie=UTF8&qid=1294431860&sr=1-1

http://steveblank.com/

http://steveblank.com/2009/12/17/building-a-company-with-customer-data-metrics-are-not-enough/

http://steveblank.com/2010/01/04/make-no-little-plans-%E2%80%93-defining-the-scalable-startup/

http://steveblank.com/2010/01/25/whats-a-startup-first-principles/

http://steveblank.com/2010/02/22/no-accounting-for-startups/

http://gigaom.com/2009/08/11/the-promise-of-the-lean-startup/

http://www.startuplessonslearned.com/search/label/lean%20startup

http://www.startuplessonslearned.com/2009/10/inc-magazine-on-minimum-viable-product.html

http://www.startuplessonslearned.com/2009/03/dont-launch.html

http://www.startuplessonslearned.com/2008/11/five-whys.html

http://www.startuplessonslearned.com/2009/10/innovation-inside-box.html

http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html

http://www.startuplessonslearned.com/2010/01/case-study-continuous-deployment-makes.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+startup/lessons/learned+(Lessons+Learned)

http://www.startuplessonslearned.com/2010/04/learning-is-better-than-optimization.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+startup/lessons/learned+(Lessons+Learned)

http://www.startuplessonslearned.com/2009/12/continuous-deployment-for-mission.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+startup/lessons/learned+(Lessons+Learned)


Marc Andreessen of Andreessen Horowitz on product-market fit. Ben Horowitz of Andreessen Horowitz on the lean vs. "fat"startup tradeoffs and the elusive nature of product-market fit.

Getting to Plan B by John Mullins (London Business School) and Randy Komisar (Kleiner Perkins) explains why and how entrepreneurs should pivot.

Running Lean, by entrepreneur Ash Maurya, summarizes lean startup/customer development principles and does a great job of adapting Alex Osterwalder's business model generation process to web startups. Maurya's blog extends these ideas; he applies customer development processes to his current startup in this post, and discusses metrics in this one.



http://pmarca-archive.posterous.com/the-pmarca-guide-to-startups-part-4-the-only

http://bhorowitz.com/2010/03/20/revenge-of-the-fat-guy/

http://bhorowitz.com/2010/03/20/revenge-of-the-fat-guy/

http://www.amazon.com/Getting-Plan-Breaking-Through-Business/dp/1422126692/ref=sr_1_1?s=books&ie=UTF8&qid=1294433326&sr=1-1

http://www.ashmaurya.com/2010/12/running-lean-roughcut/

http://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?s=books&ie=UTF8&qid=1294434478&sr=1-1


http://www.ashmaurya.com/2010/02/customer-development-checklist-for-my-web-startup-part-2/

http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AshMaurya+(Ash+Maurya)


The Entrepreneur's Guide to Customer Development by Brant Cooper and Patrick Vlaskovits provides a clear summary of Blank's ideas and other lean startup concepts.

Reflections on lean principles from Bradford Cross.

The case against releasing early/often from Jason Cohen at OnStartups.com.

A 3-part post from Ooga Labs on startup management practices for "going fast."

Alistair Croll and Sean Power of Watching Websites on lean startup metrics to track.



http://www.amazon.com/Entrepreneurs-Guide-Customer-Development-Epiphany/dp/0982743602/ref=sr_1_1?ie=UTF8&s=books&qid=1294517077&sr=8-1

http://measuringmeasures.com/blog/2010/6/2/looking-back-at-lean-6-lessons-for-winning.html

http://onstartups.com/tabid/3339/bid/11416/Releasing-Early-Is-Not-Always-Good-Heresy.aspx



http://blog.oogalabs.com/2009/10/27/going-fast-part-iii-operations/

http://www.watchingwebsites.com/archives/lean-analytics-questions-vcs-should-ask-and-youd-better-answer


Mark Suster of GRP Partners on the wisdom (and ethics) of failing fast.

Michael Woloszynowicz on misperceptions about minimum viable products.

Introduction to lean startup principles by Abby Fichtner (@HackerChick), Microsoft's developer evangelist for startups.Tristan Kromer, co-founder of StartupSQUARE, develops a taxonomy of pivot types.

Design firm slicedbread on when continuous feature/fix releases are good and bad for users.



http://www.bothsidesofthetable.com/2010/03/11/the-fail-fast-mantra-needs-to-fail/

http://www.w2lessons.com/2010/10/minimum-viable-product-dissected.html

http://vimeo.com/15567269

http://blog.startupsquare.com/customer-development/the-taxonomy-of-the-lean-startup-pivot/

http://www.slicedbreaddesign.com/blog/index.php/2009/11/is-continuous-deployment-good-for-users/


Aardvark co-founder Max Ventilla on user-driven design.

A step-by-step example from Aymeric Guarat-Apelli of "smoke testing," i.e., assessing the viability of a new business concept by measuring consumer response to ads for a dummy site; Aymeric was inspired by this post by Tim Ferriss on how he used social media and A/B testing to build "Four Hour Workweek" into a best-seller.

Donald Reinertsen is a consultant and author of Principles of Product Development Flow. The book is dense and theoretical, but patient readers will learn a lot about the economic benefits of fast development cycles.



http://ventilla.posterous.com/preaching-user-driven-design

http://aymeric.gaurat.net/index.php/2010/how-to-test-the-viability-of-your-online-business-idea/

http://www.fourhourworkweek.com/blog/2009/12/13/how-to-create-a-global-phenomenon-for-less-than-10000/

http://www.amazon.com/Principles-Product-Development-Flow-Generation/dp/1935401009/ref=sr_1_12?s=books&ie=UTF8&qid=1294432066&sr=1-12


Agile Innovation System

Dave MawhinneySerial EntrepreneurMarch 2011

Lean Startup Concepts


agile innovation system dave mawhinney serial entrepreneur march 2011 lean startup concepts © dave...

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