agile marketing - ama digital marketing day dec 16
TRANSCRIPT
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AGILEMARKETING
@BELINDAWALDOCK [email protected]
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk [email protected] @belindawaldock
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◦ MIX◦ APPROACH◦ TACTICS
www.beingagile.co.uk @belindawaldock ©
AGILE MARKETING
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EMBRACING REALITY
www.beingagile.co.uk @belindawaldock ©
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LIFECYCLES
www.beingagile.co.uk @belindawaldock ©
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AGILE MARKETING MIX
% Scheduled % Automated % Responsive
www.beingagile.co.uk @belindawaldock ©
70%20%
10%
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50%
30%
20%
AGILE MARKETING MIX
% Scheduled % Automated % Responsive
www.beingagile.co.uk @belindawaldock ©
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DIGITAL CHANNELS MIX WEBSITE EMAIL SEO PR ADVERTISING (PPC) APPS/MOBILE SOCIAL MEDIA VIDEO/POD ARTICLES GAMES…
www.beingagile.co.uk @belindawaldock ©
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AUTOMATION
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RESPONSIVE - RELATIONSHIPS FOCUS ON CUSTOMER VALUE ATTRACT AND NURTURE RELATIONSHIPS 2 WAY ENGAGEMENT LISTENING AND AMPLIFYING MEASURE IMPACT
www.beingagile.co.uk @belindawaldock ©
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AGILE APPROACH PARETO PRINCIPLE
80% VALUE 20% EFFORT
www.beingagile.co.uk @belindawaldock ©
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www.beingagile.co.uk @belindawaldock ©
◦ EMAIL (ANNOUNCEMENTS/CALLS, MEDIA CONTENT, NEWS, SALES)
◦ SOCIAL MEDIA – TWITTER
◦ ARCHIVE – VIDEO / PHOTOS / ARTICLES
◦ SEO – ORGANIC – LINKS AND CONTENT
◦ NEWS/PR/MEDIA PARTNERS – RESPONSIVE◦ 2017 – WEBSITE, APP, COMMUNITY, EXPERIENCE… MERCHANDISE, BRANDING, CROSS MARKETING …
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www.beingagile.co.uk @belindawaldock ©
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TEST DRIVEN MARKETING
www.beingagile.co.uk @belindawaldock ©
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www.beingagile.co.uk @belindawaldock ©
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www.beingagile.co.uk @belindawaldock ©
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www.beingagile.co.uk [email protected] @belindawaldock
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www.beingagile.co.uk [email protected] @belindawaldock
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REAL TIME MARKETING
www.beingagile.co.uk @belindawaldock ©
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CUSTOMER LED MARKETING
www.beingagile.co.uk @belindawaldock ©
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CONTENT MARKETING
www.beingagile.co.uk @belindawaldock ©
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REALITY – WRITING ON THE WALL
www.beingagile.co.uk @belindawaldock ©
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VISUALISE AS A TEAM
www.beingagile.co.uk @belindawaldock ©
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www.beingagile.co.uk @belindawaldock ©
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DOWNLOAD POSTER & PART 1 OF BOOK
WWW.BEINGAGILE.CO.UK
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AGILEMARKETING
@BELINDAWALDOCK [email protected]
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk [email protected] @belindawaldock