agile marketing comic book - uflush, episode 1

William Mark Copiesunoriginal Harvard MBA and CEO for Hire - goofy

ties, orange tan and loves beach shirts Leigh Anne Lofton

Ivy League grad, short bou�ant style

highlighted hair-don’ts

Georgia BovineHeafty & BitterSmiles alot but

never told a joke in her life

DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - PRIVATEDO NOT CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS

Episode 1May 2014

A G I L E M A R K E T I N G I N M O T I O N

Counter BillsCFO and gambler addict, overweight sleeping with Exec.

Assistant

Barbara Smith-Thompson

No brains, no personality,

paperwork Nazi

BurtonLives in Excel and overcomplicates every project with

theoretical Widgets-Gadgets

WeezyJoe Dirt Dressed

as Lil Wayne designer /

programmer

the leader in digita

l digital �ow modeling & toilet water logistics w

ww.unfunnel.com

UFlush

www.unfunnel.com/uFlush© 2014, Unfunnel.com, LLC. All Rights Reserved.

UFLush - Series for the business unStupidThe leader in digital �ow modeling and toilet water logistics... and a guide to who you're really selling as a B2B persona.

INTRODUCING THECURRENT WORK FAMILY

Episode 1May 2014



l digital �ow modeling & toilet water logistics www.unfunnel.com

UFlush

www.unfunnel.com/uFlush 1

*Georgia Bovine, COO - Former secretary to Bills, hefty and bitter, Smith-Thompson helped resolve an issue with her direct that led to upward mobility in a position that has no function, makes a lot of calls and never misses a meeting, smiles a lot but has never told a joke in her life.

© 2014, Unfunnel.com, LLC. All Rights Reserved.

The COO* sets up the all employee mandatory town hall speech announcing a new marketing focus.

WELCOME TO THE ANNUAL NATIONAL SALES MEETING -

THIS YEAR CALLED THE “UCARE CONFERENCE”

INTRODUCING THECURRENT WORK FAMILY Episode 1

May 2014



(CMO RAISES HIS HAND) “I KNOW THESE STATS LOOK

GOOD, BUT YOU CAN’T PROVE SOCIAL

MEDIA REALLY WORKED FOR SALES”



UFlush

THIS YEAR WE ARE OFFERING AN

OPERATIONAL EXCELLENCE

BONUS.

IT’S A NEW WORLD, OVER 80% OF

ECOMMERCE TRANSACTIONS

CAN BE ATTRIBUTED AT

SOME POINT TO A SOCIAL POST OR

SHARE.

DJ Webb – newest design mind on the iDoodle web team – steps up…



May 2014



LET’S TOAST, AS OF TODAY, EVERYONE HAS A NEW TITLE

– “MINE IS CEO, CUSTOMER

SATISFACTION”



UFlush

CMO, THANKS FOR THE LEAD IN. THIS

UCARE CONFERENCE DEMANDS A NEW

FOCUS ON CUSTOMER SATISFACTION.

The COO and CEO proceed to roll out yet another restructuring plan.



May 2014



WE NEED TO MAKE SOME BUDGET CUTS BUT THERE

WILL BE SOME ADDITIONAL BONUS INCENTIVES TO

BALANCE INCOME LOSS.

THERE MAY BE SOME LAYOFFS IN THE MARKETING

AND IT DEPARTMENTS TO ACCOMMODATION THIS

RESTRUCTURE.



UFlush

THERE WILL BE A NEW CUSTOMER INSIGHTS OPTIMIZATION

TEAM* FOCUSED ON MEASURING CUSTOMER

SATISFACTION.

*clueless overpaid PHD silo, with no connection to real CRM data, introducing new studies that they farm out to Forrester – i.e., where the money went)


INTRODUCING THECURRENT WORK FAMILY

COMMENTS

Episode 1May 2014



CUSTOMER CONCEPT BOXES WILL BE ADDED TO

EACH FLOOR, EACH TICKET FILLED OUT GOES STRAIGHT

TO THE TOP!!!



UFlush

The CEO calls up the current and clueless IT team* for the next blow..

SEE WHO CEO WILLIAM COPIES

PUTS IN CHARGE OF THE NEW UPRODUCT

DESIGN TEAM IN:

EPISODE 2“THE EPIC AGILE

BUSINESS FAILURE”

WE ARE ALSO CREATING A NEW IT DIVISION FOR CUSTOMER EXPERIENCE

CALLED “UPRODUCT DESIGN.”

APPLAUSE

APPLAUSE


agile marketing comic book - uflush, episode 1

Entertainment & Humor

e t i n g

o t i o n counter bills

uflush cmo

uflush series

new marketing focus

new focus

new title

cross episode