agile product ownership - what it is and isn't

AGILE PRODUCT OWNERSHIP

What is it? And What it isn’t

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About me◦ Enterprise Agile Coach and Transformation consultant◦ Having 7+years of experience in Agile and Lean◦ Total 10+years experience in Engg. and Technology

◦ In my personal life I am a ◦ Casual Writer◦ A loving Mother◦ Volunteer of an NGO – Career Guidance Council


Thank you◦ Sincere thanks to all of you for joinng the webinar and◦ Many thanks to Deepti Jain and Agile Virgin for giving me this opportunity

◦Now… lets get started


Product Owner is◦ Responsible for product’s success in the market or with the customers◦ May serve as a customer proxy◦ Owns the vision of the product that is being built◦ Responsible for maximizing the value and optimizing the performance of dev team◦ Believe product development is a marathon not a race. ◦ Optimize what they have then diversify and stretch◦ Manages and mitigates the risks


Product Owner isn’t◦ Team manager ◦ A yes man◦ The ultimate Owner◦ The big upfront visionary◦ Biased (preference based on where the requirement is coming from, rather than the

overall context)◦ A metric lover◦ I know my customers◦ Emotional about his ideas and bloat the product by holding on to unused features


Successful Products


Responsible for product’s success in the market or with the customers

Product Visionaries making a difference


The world’s number 1 CRM



Tax and Accounting Solution



Cloud computing



a computer operating system with a graphical user interface.

This is where it all started for Windows. The original Windows 1 was released in November 1985 and was Microsoft’s first true attempt at a graphical user interface in 16-bit.

Now let’s look at these companies◦ Blockbuster


Now let’s look at these companies◦ Pan am airlines


Now let’s look at these companies◦ Amoco


Now let’s look at these companies◦ Kodak


Skills of a product owner◦Domain Expertise◦Customer Delighter◦Communication skills◦ Technical sense


Traits/Qualities of a product owner

◦ Leadership◦A thorough researcher◦Visionary and a story teller◦Decision maker


Techniques for modeling business strategy◦Lean canvas◦Business model canvas◦Value proposition canvas


Techniques for creating product vision◦Innovation games – Product box◦Elevator pitch


Scrum Product Owner ◦ The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. How

this is done may vary widely across organizations, Scrum Teams, and individuals.◦ The Product Owner is the sole person responsible for managing the Product Backlog. Product Backlog management

includes:◦ Clearly expressing Product Backlog items;◦ Ordering the items in the Product Backlog to best achieve goals and missions;◦ Optimizing the value of the work the Development Team performs;◦ Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on

next; and,◦ Ensuring the Development Team understands items in the Product Backlog to the level needed.◦ The Product Owner may do the above work, or have the Development Team do it. However, the Product Owner remains

accountable.◦ The Product Owner is one person, not a committee. The Product Owner may represent the desires of a committee in the

Product Backlog, but those wanting to change a Product Backlog item’s priority must address the Product Owner.◦ For the Product Owner to succeed, the entire organization must respect his or her decisions. The Product Owner’s

decisions are visible in the content and ordering of the Product Backlog. No one is allowed to tell the Development Team to work from a different set of requirements, and the Development Team isn’t allowed to act on what anyone else says.


Resources/References◦Crossing the chasm – Geoffrey A. Moore◦ Innovation Games – Luke Hohmann◦ The Lean startup – Eric Ries◦ Software in 30 days – Ken Shwaber and Jeff Sutherland◦Agile Product Ownership in a nutshell video◦ Scrum Guide


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agile product ownership - what it is and isn't

Leadership & Management