agile ux design in practice: crafting great products
DESCRIPTION
Building great products is not easy. What can we do as designers and product leaders to increase the batting average of the products we contribute to? An answer lies in the way artists and composers have worked for centuries to craft paintings and music. The motif is the smallest atomic unit which inspires everything else.TRANSCRIPT
CraftingGreatProducts
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Agile UX Design in Practice
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Building Great Products
Great products...exceed user needs to the extent that design
quality directly contributes to business growth.
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Building Great Products
any keymetric
Great product design is an organic driver of scale.
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Building Great Products
any keymetric
Great product design is an organic driver of scale.
ROSS/PW.com@rosspw
Building Great Products
Building Great Products
is really !@#$% difficult!
Same goes for... Startups. Games. Music.
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Building Great Products
11 out of 12 startups fail.
Source: http://blog.startupcompass.co/
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What can we do as UX designers do to increase the battingaverage of the products we contribute to?
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Building Great Products
The motif is the smallest atomic unit which inspires everything else.
Motif.
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Building Great Products
Motif.Guernica. The motif is the tragedy of war. From a simple
sentiment came a painting of deep complexity.
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Beethoven.
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Building Great Products
Design perfection = can’t add or take away anything.Beethoven achieved that in music through a focus on motif.
http://youtu.be/rRgXUFnfKIY?t=6s
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Building Great Products
The motif in the 5th symphony is transposed and transformed continuously.But it all stems from the same atomic unit.
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Building Great Products
A motif is something iconic. So iconic you can put it on a pillow.
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Building Great Products
You know you’ve done something right,when your product is made into a pillow.
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Building Great Products
Great product designstems from a motif.
What does this mean for UX?
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Building Great Products
Vine’s motif = 6 second videos.The Sign in screen? a 6 second video.
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Building Great Products
iOS’s home screen = swipe and tapMissing features (cut and paste). It was focused, it was prioritized.
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Building Great Products
Twitter’s motif = the tweet
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Building Great Products
if you’ve ever tried to send a DM, you’ve noticed DMs suck in comparison.
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Building Great Products
UX Designers areoften asked to
de-prioritize& un-focus.
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Annotate every detail.Consider every edge case.
“wireframe monkey”
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Building Great Products
End up in the weeds of UI specs. It’s easy to lose a singular focus here.
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Building Great Products
Agile = great ways of working in teams & tools for process management
Oh, wait, I know!!Let’s be lean and agile!
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Building Great Products
But in each sprint, the big picture is lost.
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Building Great Products
Behind every great product is someone who who championed the Motif.
Great design owes its sense of inevitability to this.
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Building Great Products
Motifis like MVP, but
even more focused.
A screen or an interaction, not a complete product.
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Building Great Products
MotifFeature creep is the opposite of
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Building Great Products
Every product has a motif. Some do it better than others.
+ Facebook = status post.
+ Amazon.com = product search.
+ Vine = 6 second clip.
+ iPhone = swipe.tap.
- LinkedIn = profile.
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Building Great Products
LinkedIn Profile ResumUp.com
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Building Great Products
Motifspans user types.
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Building Great Products
Motifis the marketing.
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Building Great Products
As UX Designers, we’re the owners of the motif.
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Building Great Products
Anytime we design a screen, feature, or system, the motif should inform us.
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Building Great Products
OwntheMotif.
Thank you.
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