agileux, lean start up, design thinking and how it all aligns - dave landis
TRANSCRIPT
The following slides are a brief excerpt from my talk on Lean UX
in a CrossFunctional World. The focus was to help engineers understand
how Design Thinking, Agile and Lean Start Up all beautifully align to create
products/services that customers love.
dave landisTransformation Team Coach for Lean UX & Design Thinking
[email protected] | 425 387 5391 | LitheSpeed NW
[email protected] | https://www.linkedin.com/in/dlandis
BUSINESS WANT CUSTOMER WANT
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Water Fall – Focuses on Business Wants
REQUIREMENTS
FEATURES
SPEC IT
PROGRAM IT
SHIP IT
Too Long
Too much waste
Too many misses for the customer
Must use for extreme life threating
and National Security projects
Dave Landis
How do they align?
Design Thinking Discovers Customers Needs
Agile Discovers a Solution
Lean Startup Discovers a Problem
Lean Discovers Efficiencies
Dave Landis
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Breaking it down quadrants
Dave Landis
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Agile Discovers a Solution
EXPLORE
A G I L EDave Landis
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EXPLORE
Lean Star tup Discovers a Problem
PAIN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
A G I L ELEAN START UPDave Landis
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PA IN POINT RESOLVE
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Design Thinking Discovers the Need
EXPLORE
Clear Need
Research Observe
Prioritize Insight
EXPERIMENT
A G I L ELEAN START UPDES IGN THINK
Hypothesis
BrainstormConcepts
Revise Hypothesis
Dave Landis
CO
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PA IN POINT RESOLVE
C U S T O M E R E X P E R I E N C E
DIR
EC
TIO
N
EXPLORE
Clear Need
Research Observe
Prioritize Insight
EXPERIMENT
A G I L ELEAN START UPDES IGN THINK
Hypothesis
BrainstormConcepts
Revise Hypothesis
Dave Landis
How they align
appendix
Getty Images: Global Sr. UX Manager MICROSOFT Lead UX Designer & ResearcherSinclair Broadcast Group: National UX Director
My UX journey…
Over 20 years crafting innovative experiences delivering B2B & B2C and entertainment solutions;
From a boutique design agency serving fortune 500 company’s brand, design and marketing strategies
to in-house global enterprise UX studios, developing software & device apps, all the way to Hollywood films
futuristic UX experiences.
SAP, SinclairDigital, Getty Images, Microsoft, Adobe’s PictureIQ, WRQ, Warner Bros., Paramount and Cendant Software
dave landis
Surface Hub
Workshops
& Seminars
Guest Speaker - equipping engineers, innovation teams, designers, researchers experience makers on…
Design Thinking, Agile UX, Lean UX and the building of high performance teams
TechReady Global Conference
“One of our top highlights of the event
is Dave Landis’ talk on UX Design. This
is a must see for every Microsoft
employee. After this session, I had the
feeling of ah-I-get-it now…
- PRINCIPAL PROGRAM MANAGER
“I am in the single most inspiring
technical/design session I have
attended in 15 years. Metro maries my
love of design and typography with my
love of software. Geeking.”
- NATIONAL DIRECTOR
PRODUCTIVITY US EPG
"Awesome presentation! Love the
passion that you transmitted on the
importance of design in our products -
thanks a lot for this inspirational
session!”
- SR PROGRAM MANAGER
dave landis
experiences
by dave l and i s
425 387 539 1
d s l a n d i s @ o u t l o o k . c o m