AMAZING THINGS

HAPPEN WITHPREDICTIVE MARKETING DIGITAL EDITION

18 September 20132

Are you focused on retention? - the predictive marketing way (which adds 30% in revenues)*

Industry average Predictive average

Email opt outs per campaign 0.3% 0.05%

Shopping cart conversion 40% 45%

Web search conversion 4% 8%

New buyers returning 30% 35%

Active customers 48% 53%

Cross sell conversion 4% 7%

Replenishment conversion 1% 3%

*It’s 10x cheaper to re-active a customer, than to acquire a new one. And lifetime value of repeat buyers is 6x greater.

Five Steps to Higher Lifetime ValueUsing revolutionary predictive marketing technology

1. Focus on retention marketing

2. Grow engaged subscribers

3. Predictive campaigns around customer events

4. Surprise and delight your best customers

5. Leverage social, direct mail, and phone

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Convert 5% more abandoned carts*The predictive marketing way

•Don’t just remind people of their abandoned cart (or abandoned search) items;

•Use individually sized incentives like free shipping, a free sample, bonus points or discounts, if:

•Predicted lifetime value is high, and/or;

•Likelihood to purchase is low.

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*or abandoned on-site or web-based search.

Get 15% more repeat buyers Predictive new customer program

• Don’t just welcome and thank your new customers;

• Make individualized next best product recommendations using predictive algorithms (30% more accurate), and;

• Add individually sized incentives like free shipping, free samples, bonus points or discounts, if:

• Predicted lifetime value is high.

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Get 7% to increase AOV by 37%Predictive cross sell program

• Don’t just recommend other products before, during and after purchase;

• Add hyper-personalized product recommendations based on predictive algorithms (30% more accurate), and;

• Add individually sized incentives such as free shipping, a free sample, bonus points or a discount, if:

• Predicted lifetime value is high.

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Triple email response ratesPredictive replenishment reminders

• Don’t just remind buyers of consumable products to replenish;

• Add a individually sized incentive like free shipping, a free sample, bonus points or a small discount, if:

• Predicted lifetime value is high, and/or;

• Likelihood to buy is low.

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Win back lapsed customersThe predictive marketing way

•Don’t just tell customers who haven’t bought for a while that you miss them;

•Add personalized product recommendations using predictive algorithms (30% more accurate), and;

•Add individually sized incentives, based on:

•Predicted lifetime value, and;

•Likelihood to buy.

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Increase best customer loyaltyPredictive appreciation program

• Don’t just appreciate your top 10% of customers with surprise gifts, invitations, free samples and other privileges;

• Individually size the gift or reward based on:

• Predicted lifetime value, and;

• Likelihood to buy.

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What is AgilOne Digital Edition?

• Cloud based predictive marketing platform

• Marketing intelligence dashboard

• Acquisition/retention campaign templates

• Likelihood to buy, engage, unsubscribe

• Predicted lifetime value model

• 1:1 product and brand recommendations

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Get Started Using a TemplateAnd synch recommendations with your email service provider

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Test Different Content or OffersAnd see the results across campaigns

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START SMALL

BIGAND SUCCEED

AgilOne EmailHyper personalize

email frequency

AgilOne DigitalHyper personalize

email content & offers

AgilOne EnterpriseHyper personalize

omni-channel experiences

Why wouldn’t you start today?

• Enter ESP credentials

• Install AgilOne web tag

• Upload historical transactions

• Connect to product feed

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Predictive Marketing within reach Amazing things happen with

GOOD FOR BUSINESS +30% revenues

+8% margin

GOOD FOR CUSTOMERS

Personal relationship

Loyal and satisfied

GOOD FOR YOU Love your job

Kick some ass

Learn more or questions

info@agilone.com

(877) 769 3047