aging2.0 cedia
Post on 14-Sep-2014
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Presentation to CEDIA Expo by Stephen Johnston of Aging2.0 on 6th September 2012.TRANSCRIPT
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Distribution: The Holy Grail?
Stephen Johnston CEDIA | 9.6.2012
@agingtoo #aging2
Who is this?
Stephen Johnston, MBA Aging2.0
Fordcastle Growth Champions (Wiley 2012)
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Overview
Aging2.0 – why/what?
Unique challenges of distribution
Some suggested ways forward
By 2050, most developed countries will have a higher percentage of 65-year-olds than Florida does today
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Addressing the 50+ Innovation Paradox
…yet disproportionately little innovation
Where are the start-ups?
Where are the disruptive models?
Where are the major brands?
Where are the investments?
Where are the big exits?
Unparalleled demographic shifts…
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Reframing aging: a shift in mindset
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We are rapidly building a network of innovators…
30 participants
150 participants
Aging 2.0 | April 2012, New York
Aging 2.0 | July 2012, New York
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…and looking for innovators around the world
9/6/12 8 MidOcean | Aging 2.0 |
By 8/14/12 By 12/31/12
SIX major barriers to innovation in the aging space
9/6/12 9
Consumer insights
Talent
Distribution
Marketing
Trust
Funding
Distribution is probably the biggest challenge
Multiple reasons for these distribution challenges
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Indirect / fragmented channels Many decision makers Lower web adoption Limited social media Few trusted brands
Two promising areas to explore
Reinvent business models Explore alternative distribution channels
1 | Reinvent business models
12 Could these approaches apply in your business?
2 | Explore alternative distribution channels
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Subscriptions (fun)
Subscriptions (not-fun)
Senior living facilities, doctors
Home-care agencies, meals on wheels,
tech support
Multi-level marketing
Consumer retail brands
Media partners
Which of these trusted partners can you engage with?