AgPro.com Digital Content Offerings

Native Advertising

Core Offering: 18 words/100 total characters, without spaces. Headline Only Expanded Offering: • Same headline as core offering: 18 words/100 total characters, without spaces • Body copy: 30 words/150 characters, without spaces.

Native units flow throughout most Farm Journal Digital sites on section homepages and within news listings. Native ad offerings are targetable just like display advertising.

Native Advertising

Native bannersNative is widely and wildly defined in digital media but when we define it, we mean advertising engineered (appropriately) in the architecture of the editorial surroundings. Native units flow throughout all of the Farm Journal digital properties on section homepages and within news listings. Native ad offerings are targetable just like display advertising.

Native Programmatic

Native through AgProgrammatic:oTarget your content only to the people you want to engage. o Image, Description, Click-through and Sponsored branding on each piece of

content.

Native eNewsletters

Native is delivered each day in our eNewsletters, intermingled with the content from the Farm Journal editorial team.

Ad Unit Per issue impressions

Avg. 2016 Response

RateAgWeb Daily or AgWeb A.M. Native

40,000 0.30%

eNewsletter Modules

CONTENT MODULES

target a specific audience with specific category of content, carrying an adjacent ad unit from clients.

NATIVE CONTENT MODULES

target a specific audience with client‐supplied native content and carry an 

adjacent ad unit from clients.

Native Modules function and look like Content Modules, but contain a topic and 3 headline links supplied by the client. For example, if the intended audience of a native module was recipients of AgWeb Daily who have 50+ head cow/calf or stocker cattle, we have over 34,000 subscribers who match this description.

For specific pricing and audience targeting options, please contact your Farm Journal Representative.

Client provides: Special Section Heading: 18

characters (Example “Vet’s Corner) Three headline links: 45 total

characters each (Please also provide URLs)

A 300x250 ad unit jpg/gif

Videos

Farm Journal has a number of options related to video advertising. Performance on video ads has been stellar for a few years, often topping 1 percent interaction rates.

• Pre-Rolls: Advertisers have the opportunity to showcase their products through a :10 or :15 video message before Farm Journal programs. Messaging opportunities are available before popular shows like the US Farm Report, AgDay and more. Inventory is varied by site.

• In-banner high impact units: Takeovers of all sorts are built well to contain video messages. Prestitials, pushdowns, footers, etc. are a great way to make an impact. While audio can’t automatically play for user experience reasons, the video can start right away.

• In-banner video: Farm Journal can help clients create standard or expandable banners that contain video messages. These would display throughout the site or in targeted areas/geos.

• Outstream Video: Our newest digital product. As customers read Farm Journal articles online, these video ads appear within the stream of content.

• Facebook targeting: We can promote your online video directly to your target audience by matching the Farm Journal database to Facebook. 60% of engaged farmers are typically available. Costs vary depending on the target.

• Programmatic: Place pre-rolls in front of our brand users wherever they might be watching video online. Millions of valuable impressions available.

Outstream video

Pre Rolls

High Impact Video

Outstream Videos

Formerly called page rolls, as readers scan our articles, these video ads appear within the stream of content. If the scrolling stops, the ad continues. If the readers move past the video ad, the ad ceases.

Pricier that pre-rolls (in the $100-$200 cpm depending on the brand) because they offer longer play time (up to 5 minutes).

In the past, the performance metrics for time spent watching and click rates were quite solid.

Ad Unit Monthly InventoryOV on ThePacker or AgPro Variable

Programmatic Video

Farm Journal works in conjunction with major programmatic agents to allow client ads to show up on other popular news sites in front of relevant guests … relevant because they are also members of the Farm Journal audience.

Here are some samples of the sites where client ads may appear:

Social Media

The Farm Journal e-mail list averages a match rate of 55% for Facebook. Other options to target farmers are also available! Options include:

Full-service – we receive the creative and run the campaigns for you.Self-service – we surface the audience (Facebook-only) and your social media team does the work.

Farmers Facebook Twitter Pinterest SnapChatDealers/Distributors 10,500 3,557 2,300 8,000

Webinars

Partnering with Feature Group technology, Farm Journal will host a custom Webinar for clients on a variety of topics.

Option 1: Client-Directed MaterialFarm Journal works with clients to put together a customized webinar around a topic of the client’s choice. The presentation can be from the client, hosted by Farm Journal, or we can help find speakers or a panel. Recruitment of attendees is customizable and the contact list is provided in full to the client.

Option 2: Farm Journal Editorial MaterialFarm Journal works with clients to put together a customized webinar around a topic directed by Farm Journal. Clients may have a brief speaking part (or greater depending on the subject). The presentation is hosted by Farm Journal (or chosen FJ brand). Recruitment of attendees is customizable and the contact list is provided in full to the client.

ebooks

An eBook is a great follow-up to a Webinar or can stand on its own. For an eBook, Farm Journal-directed editors would write 5 separate pieces of content (articles, bulleting listicals, info graphics, etc.) and put together in a digital booklet format. Farm Journal would tie a content marketing package to the eBook to promote downloads.

Package includes:• One full-page ad insertion• Co-branding on all promotions – insertion in our Premium Content Alert,

native ads on appropriate Farm Journal brand site and an advertorial insertion in one of our digital newsletters.

• Hosted with mobile-optimized landing/registration page.• Lead list of all downloads – e-mail address and name mandatory

Whitepapers

Especially after a content-rich Webinar, Farm Journal would pull together content into a whitepaper or eBook to extend the value of the Webinar.

WhitepaperFarm Journal-directed editors would write 600-1200 words of educational copy focused on helping farmers with the business of farming. Farm Journal would tie a content marketing package to the whitepaper to promote downloads.

Content Swarms

Use native to roll your own content into the section.

Top of mind for your top terms.

Choose the type of content to sponsor. We’ll build a custom

program around it that includes everything but the kitchen’s

mobile app.

Content Reach Packaging

Farm Journal’s many digital offerings combine for a powerful, and trackable, way to reach a scalable and targetable audience of growers.

• Native ad package on AgWeb.com• Native ad insertions in AgWeb Daily eNewsletter• Premium Content Alert eNewsletter inclusions• Mobile “t-blasts”• Social reach campaigns on Facebook and Twitter

500,000 responsive impressions800-1,600 anticipated responses$20,000 flat rate