Agri - Business VentureOrganic Liquid Fertilizer“The Soil Conditioner”

Prepared by:Raj Trivedi

A complete solution for Protecting & Re- generating soil Fertility

Source of dataPrimary Source

Local Fertilizer Distributor MEGHA Fertilizers, ParalakhemundiOwner – K. Surya NarayanContact - 9437135112

Secondary Source

Internet – reference from sample Agro - business models

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Current Market Trend

Current Gajapati Dist. market – organic fertilizers not introduced

Most common Fertilizers available

Product Quantity Price (distributor) Price (market)

DAP 50kg 1100 1150

Uria 50kg 240 310

MOP 50Kg 500 560

NPK 50kg 820 860

SSP 50Kg 310 340

Most Preferred fertilizer - DAP

Farmer say – best for growth of crops

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Increases productivity but soil fertility is lost gradually

Cont.

Visit to the local fertilizer distributor

Differentiation

SC (V1) Traditional Fertilizer

Made from complete Organic waste

Maintains the PH Level as neutral

Increases Productivity and nutrition level

Gives X5 times more fertility

High Chemical Composition

Don't maintain the PH level

Increases Productivity but not the nutrition level

Soil Fertility looses with time

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Contains Genetically modified Invertebrates for spreading the nutrients in large fields

Fertilizer modification as per soil type

Very affordable price

Contains mostly chemicals and micro organisms

Same type of fertilizer for all soil type

Very affordable price Reduces labor Labor requirement high

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Business Description

Company Name:SKR Pvt. Ltd Company

Form of Business:Sole Proprietorship

Partners: Raj Trivedi

Capital Investment:11,00,000/-

Bank Loan:8,00,000/-

Self Contribution:3,00,000/-

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To benefit both nature and humanity

A profound impact on soil quality

Enhancing soil structure and fertility

Maintain soil biological activities

Minimise human health hazards

Business Concept

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No use of Invertebrates and micro organisms in the product

Complete Organic liquid fertilizer

Different fertilizers for different soil type

Improving fertility X5 times than any other fertilizer in the current market

Product

Named as “ SC (V1) The Soil Conditioner

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SC (V1) 5 Liters Pack SC (V1) 1 Liters Pack

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Production

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Estimated production in an interval of 2 months is 3000 liters

Particulars Quantity  

Raw materials per batch 40 Quintals  Raw materials per year 480 Quintals  Production per batch 30 Quintals  Production per year 180 Quintals  

    PriceProducts per batch 3000 packs 900000 /-Products per year 18000 packs 5400000 /-

Pricing

PackagingThe Soil Conditioner will be available in two different packs 1ltrs 5ltrs

The Soil Conditioner will be priced as per the packs 1ltrs – 300 Rupees 5ltrs – 1400 Rupees

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Target Market

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Farmers producing organic produce

Large farm owners

Area of operationOdisha at the beginning

Positioning

As a soil conditioner – something that enhances the soil quality

Health conscious product

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Completely Organic

PromotionSocial Network, Awareness campaigns, Meetings with the distributors

Sales & Distribution Strategy

Fertilizer distributers

Web sites & Channels

Local Dealers

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Benefits

Free from synthetic chemicals and residues for environmental and food safety

Correct the damaged soil texture and acidity

Replenishes all organic matter lost due to pests and diseases

Helps activate the nutrients of the soil

Produces healthy output

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STRENGTH WEAKNESS

THREATOPPORTUNITY

Good Quality Health Care New Technology & Innovativeness Minimal Pricing

New in the field No Brand Image

Lack of skilled workers Meeting demands of quick result

Futuristic move Less competition Health Conscious Easy Availability of raw materials

SO

WT

Storage Unit

Packaging Unit

Work Space/ Production house

Distribution

Research & Developme

nt Unit

OdishaSKR Private Limited

Operation Department

R&D Department IT Department

Liquid Fertilizer Other Bio Products

Organizational Structure

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Transportation Plant

Warehouse

Dealers & Retailers

Transportation

Farmers

InputWastage as raw material

From:

Municipality Industries House hold Institutions

SUPPLY CHAIN

Expense Assumption

2017No. Of Employees 10Monthly Salary 90000Salary Expence Per Year 1080000 Electricity Expences per month 5000Electricity Expences per Year 60000Network Service Provider Charge per Month 1200Network Service Provider Charge per Year 14400 Cost of Raw Materials 70000 Mantainance Cost 2000 Interest Expences 60000 Total Expences 1286400

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Asset Assumption

Assets Amount in RupeesRent in advance 40,000

Machniaries 1,50,000

Advertisement 5000

Computer 25,000

Router 2,000

Official Website 3,000

Cash in Hand 50,000

Furniture 30,000

Others 40,000

Total 3,45,000

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Conclusion

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The market in Gajapati District of Odisha is perfect to launch a product like SC (V1) liquid fertilizer. The main challenge to overcome will be changing the current market trend, i.e. use of inorganic fertilizers. Heavy advertising and spreading awareness can be a medium to overcome the challenge. The consumers demand for healthy food can also be met by the introduction of the liquid fertilizer.

Thank You