Allan Hancock College is a California public

community college in northern Santa Barbara

County serving more than 11,000 credit

students each semester. The college offers

degrees and certificates in more than 100

fields of study from accounting to welding.

The college has a campus in Santa Maria

and centers in Lompoc, Solvang, and at

Vandenberg AFB.

The Allan Hancock Joint Community College District is committed to the active promotion of diversity and equal access and opportunities to all staff, students, and applicants, including qualified members of underrepresented/protected groups. The college assures that no person shall be discriminated against because of race, color, ancestry, religion, gender, national origin, age, physical/mental disability, medical condition, status as a Vietnam-era veteran, marital status, or sexual orientation.

Allan Hancock College will provide, upon request, alternate translation of its general information documents in large print, Braille, e-text, etc. Please call (805) 922-6966 ext. 3788.

rev.7/10 | rep.7/10

800 South College DriveSanta Maria, CA 93454-6399(805) 922-6966

www.hancockcollege.edu

Career Technical Education (CTE)

Agribusiness: Wine Marketing and SalesAre you a looking for a career in wine marketing or sales? Do you already work in the wine industry and want to advance your career? If you said yes to either of these questions then the agribusiness program at Allan Hancock College is prepared to make your career goals a reality. We offer classes in wine marketing and sales that will provide you with the tools you need for success in the wine industry. Wine marketing is an exciting career pathway and our program provides a solid foundation for employ-ment in marketing, public relations, and promotion in the wine industry.

An associate in science degree or certificate from Al-lan Hancock College will be prepare you to succeed in an industry that is rich with history and tradition.

For more informationAgribusiness is one of the career technical education programs at Allan Hancock College within the department of life and physical sciences. It resides in the Agriculture and Natural Resources industry sector.

Life and Physical Sciences Department, Building MPhone: 805.922.6966 ext. 3760

Or visit our website atwww.hancockcollege.edu/cte

Agribusiness: Wine Marketing and Sales• Associate in Science Degree

• Certificate of Achievement

Agribusiness: Wine Marketing and Sales

Agribusiness: Wine Marketing and SalesThe agribusiness curriculum in wine marketing and sales is designed to prepare you for a career involving selling wine to wholesalers, retailers, brokers, restau-rants, and the public. If you are already employed in the wine industry, you will also find that this program suits your needs. Throughout your coursework you will upgrade your level of knowledge and become skilled in identifying and suggesting marketing and selling strategies in the wine and grape industry. You will also become proficient in the analysis and promo-tion and distribution possibilities within the wine business. Brand name recognition and the evaluation of benchmarking alternatives is an important part of the program. Upon graduation you will be able to successfully prepare a marketing plan including pro-duction, labeling, advertising, compliance, financial control and supply options for a variety of different wine operations.

Employment Opportunities:With an A.S. degree/certificate in wine marketing & sales, you will be prepared for immediate employment in wine sales in positions such as:

• Wine wholesaler

• Wine retailer

• Wine broker

• Tasting room and restaurant sales

• Wine label design

• Regulatory compliance expert

There are many levels of wine sales ranging from the large distributorship to a small tasting room, and from a fine restaurant to a wine shop. Both older and new wineries require brand establishment and brand management that marketing and promotion personnel provide.

As an example, sales representatives in wholesale and manufacturing related occupations (including wine sales) earn a median wage of $24.68 per hour or $51,330 annually according to the U.S. Department of Labor.

Facilities and Equipment:Our campus vineyard consists of four acres with more than 50 different varietals, but is mainly oriented towards the main region cultivars pinot noir and chardonnay. We are fully equipped with tractor and implements and a greenhouse coming soon.

Our campus winery, with an estimated production capacity of 2000 cases, is also fully equipped to perform all commercial winemaking activities.

Agribusiness: Wine Marketing and Sales (A.S. & Certificate of Achievement)A major of 29.5 units is required for the associate in science degree and certificate.

Required core courses (29.5 units):

AGBUS 101 Introduction to Winemaking 3 units

AGBUS 102 Introduction to Viticulture 3 units

AGBUS 103 Sensory Evaluation of Wine 3 units

AGBUS 104 Advanced Sensory Evaluation of Wine 3 units

AGBUS 105 Wine Marketing and Sales 3 units

or

BUS 102 Marketing 3 units

AGBUS 106 Winery Organization 3 units

AGBUS 301 Pairing Wine and Food .5 unit

AGBUS 302 Advanced Pairing Wine and Food .5 unit

AGBUS 303 Epicurean Wine and Food .5 unit

BUS 101 Introduction to Business 3 units

BUS 103 Advertising 3 units

BUS 104 Business Organization 3 units and Management

CE 149 Occupational Work Experience 1-4 units

or

AGBUS 136 Internship Field Experience 1-4 units

Recommended electives:

ACCT 130 Financial Accounting 3 units

BUS 160 Business Communications 3 units

COM SC 102 Introduction to Computing with HTML 3 units

or

CBIS 101 Computer Concepts and Applications 3 units

AGBUS 136 Internship Field Experience 1-4 units

AGBUS 151 Winery Equipment 2 units

AGBUS 360 Advances in Viticulture .5 unit

AGBUS 361 Advances in Enology .5 unit