agricultural entrepreneurship and business planning · entrepreneurship and business planning....
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AgriculturalEntrepreneurshipandBusiness Planning
Tools and Training for Agricultural Entrepreneurs
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Course Format• Community member and Skagit Valley Student participants
• Weekly Guest Speakers
• Group Discussions
• Producer Profiles
• Supplementary Readings
• 2 Saturday Field Trips
Textbooks
Market Farming Success – Lynn Bycznski
Organic Farmer’s Business Handbook- Richard Wiswall
Additional resources and reading materials provided on course website
http://extension.wsu.edu/skagit/agriculture/cultivating-success/agricultural-entrepreneurship-and-business-planning-course/readings-and-resources/
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Producer Profile Presentation- Farm Business StructureEach student will research a farm from the Skagit, Snohomish or Whatcom area. From this research each student will give a short class presentation highlighting the type of farm enterprise, market outlets and that business’ strategy for growth.
• Farm enterprise• Products• Market outlets• Business strategy for growth
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Agricultural Entrepreneurship & Business Planning
Vision & Mission
Statements
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Vision Statement
What is a Vision Statement?
• Sums up business aspirations and hopes
• Phrase describing your organization’s future
• What your image is of a perfect world
• Long-term view
Do you need to write one?
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Example Vision Statement
“Farm to Market Organics wishes to improve the health of the
environment and its people.”
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Mission Statement
What is a Mission Statement?
• Overall mission of the business.
• A written statement that in broad terms describes what the business hopes to do and be.
• Business and Personal
• Start with the basic concept of your agricultural business then consider your business values and vision for the business.
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Mission Statement cont.
It is about ACTION
Touches on core purpose of your organization
It should be:
• More specific
• Include your farm name
• Include a brief description of your product/services and a marketing plan
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Mission Statement Example 1
“Farm to Market Organics sustainably
produces quality vegetables, herbs, and
flowers. Our fresh organic produce is delivered
weekly, in season, to our customers.”
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Mission Statement Example 2
Once-A-Day Apple Farm provides only the
best varieties of apples available in the
State of Washington. We pride ourselves on
our high quality produce and timely
delivery to all our customers.
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Goals and Objectives
Goals
• Targets that you hope to reach
• Expressed in concrete terms/time periods
• Short term and long term goals
Objectives
• Means by which goals are achieved
• Steps/strategies necessary to reach goals
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Reading and Homework
Reading• The Organic Farmer’s Business Handbook: Chapters 1 and Pages 132-136
• Market Farming Success: Pages 207-215
• A&B Nursery Sample Business Plan - Online
• National Organic Stats – Online
• Truffle Market Analysis – Online
• https://www.ers.usda.gov/topics/natural-resources-environment/organic-agriculture/organic-market-overview.aspx
Business Plan Sections2.1, 2.2 2.3 and 2.4 (Description, Mission, Vision, Goals)
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Business Plan Presentation Assignment
• Presentations during last class
• Present only one single component of your business plan to class
• Required to get course certificate
• Communication learning opportunity!