agriculture india.pptx

Video Case Presentations

Indian Institute of Management, Shillong2

Agricultural Industry in India• At 179.9 million hectares, India holds the second largest

agricultural land in the world• Agriculture accounts for 14 per cent of gross domestic product

(GDP) and about 11 per cent of India’s total exports in FY12• GDP of agriculture and allied sectors in India reached US$ 151.8

billion in FY12• India is the world's largest rice exporter and second in terms of

wheat exports• India's agro exports during 2013–14 touched US$ 45 billion as

against US$ 25 billion in 2011–12

http://www.ibef.org/industry/agriculture-india.aspx


Challenges plaguing Agricultural Industry currently• Slow Down in Agricultural Growth• Weak Framework for Sustainable Water Management and

Irrigation• Inadequate Access to Land and Finance• Weak Natural Resources Management• Weak delivery of basic services in rural areas

http://web.worldbank.org/


Opportunities in Agricultural IndustryVarious initiatives have been taken by the government of India to tackle the challenges. Few of the most prominent ones include :

1. Government Rashtriya Krishi Vikas Yojana (RKVY)2. National Policy For Farmers, 20073. Expansion of Institutional Credit to Farmers, National Rural

Health Mission4. National Food Security Mission

http://web.worldbank.org/


Impact of Subisidies offered in other countries on the Indian Farmers • As per Senior Research Fellow David Laborde, subsidies offered

in other countries can have detrimental effects on the global food system as well as on food security

• These are protecting and raising incomes for their farmers at the expense of fair prices that would help raise incomes among poor, smallholder farmers in developing countries

• In the long run, these policies will lead to protectionist policies in other countries and restrictive markets, which, in turn, will increase market instability and food price volatility for all

http://www.ibef.org/industry/agriculture-india.aspx


Supply Chain for Rice

Sharma, V., Giri, S. and Rai, S. S. (2013), “Supply Chain Management of Rice in India: A Rice Processing Company’s Perspective”, International Journal of Managing Value and Supply Chains, Vol. 4 No. 1, pp. 25-36


Redesigned Supply Chain framework for Rice


Role of media, corporates and NGOs in an agrarian economy

• The agrarian economy is characterised by low wages, under-developed infrastructure and financial literacy

• Media helps the farmers to get abreast with the latest developments in the farming techniques and products. Farmers will soon have a 24-hour TV channel named DD KISAN dedicated to agriculture and related issues, providing the farming community with information related to aspects like weather forecast and seeds. These information help the farmers to improve their productivity and efficiency


Role of media, corporates and NGOs in an agrarian economy• In 2000, Hindustan Unilever Ltd incubated a unique model of empowering women

by selling the HUL products in the villages. They started with a few villages in Andhra Pradesh and have employed 45000 Ammas or women across 15 states. On an average, an Amma earns 700-1,000 a month, and since most of them live below the poverty line, this earning is significant, often doubling the household income. HUL came up with value price combo packs to cater to the market

• Non-Governmental Organizations (NGOs), are significantly contributing in providing social services and assistance in activities such as food security, land reform, environmental protection, emancipation of the poor and marginalized sectors of the society, restoration of civil rights, etc., that aim at contributing towards faster economic progress and improvements in the quality of life of the poor and marginalized.


Methods of improving agricultural credit1. Promote financial inclusion2. Access to institutional sources of credit3. Liberalized KYC (Know Your Customer) norms4. Implementation of government policies5. Interest rate subvention

Thank You

agriculture india.pptx

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