agritourismnewlogo2009
TRANSCRIPT
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Tourism Business Opportunities
• Canoe Rentals and Tours
• Fishing and Boating Rentals
• Bicycle Tours and Outfitters
• Adventure and Nature Camps
• Wineries/Vineyards
• Corn Maze
• Pumpkin Patch
• Pick your Own
• Animal Parks
• Tea Rooms
• Breweries/Pubs
• Herb and Flower Farms• Christmas Tree Farms• Bed and Breakfast Inns• Cottages, Cabins, Lodges• Campgrounds• Equestrian Campgrounds• Stables/Barns• House Boat Rentals• Music/Theater Venues• Artisan Studios/Galleries• Heritage Sites• Shopping• Spas
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Ancillary Businesses• Caterers
• Food/Drink Distributors
• Restaurant Equipment
• Security Systems
• Convenience Stores
• Web Site Design
• Ad Agencies
• Travel Agencies
• Motor coach Companies
• Doggy Daycare
• Motorcycle Rental
• Car Rental Offices• Cleaning Services• Electricians• Pool Maintenance• Plumbers• Lawn Care• Recreational Services• Event Planners• Florists• Linen Services• Shuttle Services• Mural Artists
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More People, Staying Longer, Spending Money
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Research
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Who is coming?
• 62% in parties of 2 or less• 38% in parties of 3 or more• Between ages 25 – 65• 90% repeat visitors• $75 K + annually
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VA’s Tourism Industry 2008• $19.2 billion in spending by U.S. resident
travelers in VA• 210,620 Virginians were employed directly in
the tourism industry• $4.42 billion in salaries & payroll • Tax revenue generated from domestic travelers
reached $2.5 billion– $1.25 million in federal taxes– $549.0 million in local taxes– $733.8 million in state taxes
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• Economic Impact 15 Million
• Employment 265
• State Tax Receipts 1.3 Million
• Local Tax Receipts 738 Thousand
Tourism is Big Business Southampton/Franklin
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Resource Virginia Cooperative Extension
http://pubs.ext.vt.edu/310/310-004/310-004.html
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Three Basic Rules
• Product
• Audience
• Competition
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Agritourism/Product
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Who makes the decisions?
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The DecisionThe Decision
• Men and Women Share in Destination Choice
• Women Generally in Charge of Planning the Trip
• Planning Includes Researching Activities, Creating Itinerary, Comparing Prices, and Booking Reservations
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What Influences Decisions?
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Trends
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Target Market• School teachers/school
groups/homeschoolers
• Youth civic and church groups
• Adult civic and church groups
• Garden clubs
• Business leaders
• Birthday-party planners
• Brides and grooms-to-be
• Married couples
• Local families with children
• Families on vacation
• Business travelers
• Equine enthusiasts
Artists/Crafters/Reenactors
• Travel/tour firm
• Fair and festival goers
• Teenagers
• History buffs
• Wine connoisseurs
• Hunters
• Wildlife watchers
• Landscape and wildlife photographers
• Outdoor enthusiasts (hikers, bikers, boaters, rafters, etc)
• Fishermen
• Scouts
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• Seniors• Church groups• Day Cares/Preschools• Chefs/Restaurants/cooking
enthusiasts• Scouts• Stargazers/Astronomists
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TREND/SOL’S• http://pen6.pen.k12.va.us/VDOE/Superintendent/Sols/home.sht
ml• Life Processes
• 1.4 The student will investigate and understand that plants have life needs and functional parts and
• can be classified according to certain characteristics. Key concepts include
• a) needs (food, air, water, light, and a place to grow);
• b) parts (seeds, roots, stems, leaves, blossoms, fruits); and
• c) characteristics (edible/nonedible, flowering/nonflowering, evergreen/deciduous).
• 1.5 The student will investigate and understand that animals, including people, have life needs and
• specific physical characteristics and can be classified according to certain characteristics. Key
• concepts include
• a) life needs (air, food, water, and a suitable place to live);
• b) physical characteristics (body coverings, body shape, appendages, and methods of
• movement); and
• c) other characteristics (wild/tame, water homes/land homes).
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TREND/SOL’s
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Resource
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Advantages
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Creating
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Electronic Marketing
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Electronic Marketing/VDACS
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Electronic Marketing/Local Harvest
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VATC.org
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E- Newsletter/Dashboard
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Social Marketing/Twitter
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YouTube
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Blog
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Navigation Marketing
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Advertising
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Coop advertising
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Partnerships for Coop Advertising
• Community Partnerships-Chambers, schools, hospitals, Scouts, churches, etc
• Strategic Partnerships-like businesses, Complimentary businesses, Regional Partners, Statewide Partners
• Team with competitors to create associations for marketing
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VIRGINIA GROWNCHRISTMAS TREE
GUIDEVIRGINIA WINERIES
GUIDE
VIRGINIA GROWNGUIDE
VIRGINIA’S FINEST
DIRECTORY
CATALOG/GUIDES
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AAA, Group Tours, and Meetings
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GREAT TASTE 2010Wednesday March 24, 2010
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FOOD FESTIVALS/EVENTS
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PROMOTIONS
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• Become the Losers Prize• Have promotional “give aways”• Print Material: brochures, flyers,
newsletters• Work with strategic partners to create
Prize packages for events-Gain Customer List
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Public Relations
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Virginia Welcome Centers
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VA Film Office
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Partnership Alliance Marketing
• “Brain Exchanges”
• “i2i” tours• Partnerships• Orientation• Customer Service Training• Funding Assistance and Grants• Business Development
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Tourism Product Development• Wilderness Road Heritage Trail• Coal Heritage Trail• Round the Mountain and Crooked Road• Beaches to Blue Grass-2007 OutdoorPlan• Tobacco Heritage Trail• Agritourism/Artisan Trail• Blueway Canoe Trail/Meherrin River
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VTC Marketing Leverage Program• Purpose: Allows destinations to partner and
collectively market in venues they would otherwise not be able to afford and further extend VTC’s and the partner’s marketing reach.
• To date a grand total of $1,512,227.25 has been awarded with a total of $5,322,074.13 matched by partners.
• Next round deadline: TBA
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Bedford Wine Trail
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Botetourt Agritourism TrailWine Trail
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Industry Liaisons
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ChecklistAre you listed on Virginia.org?
Are you participating in VTC’s Coop Advertising/Publication Advertising program?
Do you have a presence at our state Welcome Centers?
Have you submitted PR story ideas?
Are you in touch with the Virginia Film office?
Have you visited VATC.org?
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