ahava presentation
TRANSCRIPT
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From the Dead Sea
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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About US
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Company Highlights Key Pillars of our
Foundation ManagementAdvantage
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Company Highlights Key Pillars of our
Foundation ManagementAdvantage
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- Created in 1988 by 3 kibbutzes from the Dead Sea- The only cosmetics company located on Dead Sea shores - Fully owned production facilities at the Dead Sea - Dead Sea Laboratories is the creator of the AHAVA Brand - In-house R&D laboratory - Has the legal right to extract minerals from the Dead Sea - European headquarters in Wiesbaden, Germany - North American headquarters located in NYC, USA - Sold in 30 countries
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Company Highlights Key Pillars of our
Foundation ManagementAdvantage
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Key Pillars of our Foundation
Dead Sea Heritage
World-class R&D
Environmental
Consciousness
Skin-friendly
Formulas
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Dead Sea Heritage
Key Pillars of our Foundation
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From the dead sea matter
4 key elements create AHAVA product line:-Dead Sea Mud, Dead Sea Salt, Dead Sea Water, Dead Sea Plants Minerals in Dead sea up to 34%
✓ Vital to the skin’s healthy functions
✓ Helps cellular renewal for a youthful looking skin
✓ Facilitates cell-to-cell communication
✓ Helps nourish skin’s top layers
All of our products include a unique blend of Dead Sea minerals called the OsmoterTM
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OSMOTERTM-UNIQUE TO AHAVA
Osmoter™ = A perfectly-balanced concentrate of Dead Sea minerals that effectively replenishes, rehydrates and recharges the skin
Osmoter™ = AHAVA
Osmoter™ = the essence of Dead Sea power
Osmoter™ = the best mineral composition for promoting youth
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World-class R&D
Key Pillars of our Foundation
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R & D innovation patent
1989
Osmoter™
AHAVA exclusive/natural ingredient
1996 1998 2000 2011 2012 2013 2015 2015
Liquid Salt
New technology
3D™ Complex
Smoothing face care complex
Dermud™ /leave on
MUD AHAVA exclusive skincare concept
ExtremeTM
Complex
New anti-aging collection
Urban™ Complex
New UV broad spectrum tec.
Dead Sea Osmoter ConcentrateTM
Exclusive concentrated Osmoter™ cellular technology
Dead Sea MetabioticsTM
Positive stress technology for mature skin
Crystal Osmoter™
Exclusive mineral delivery system
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Environmental Consciousness
Key Pillars of our Foundation
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We are concerned about the environment
Preserves the Dead Sea’s ecological balance
Manufactures consciously(green chart ISO14000)
Implements the Water Return Process
ISO 22716: Cosmetics Good Manufacturing Practice
(GMP)
ISO 14001: Environmental Management
OHSAS 18001:Health & Safety
Complies with numerous international quality standards: ISO 9001
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Skin-friendly Formulas
Key Pillars of our Foundation
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All products are Paraben free
All Cleansing products are SLS/SLES free (SLS/SLES)No petroleum, harsh synthetic ingredients, GMOs
All products are allergy tested and approved for sensitive skin
PETA certification
Vegan.co.il certification
All packages are recyclable
All products contain OsmoterTM
Skin friendly Formulas
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Company Highlights Key Pillars of our
Foundation Management Advantage
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Management
Experienced management team
International exposure
Strong focus on FMCG and cosmetics
Loves to work together
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Company Highlights Key Pillars of our
Foundation Management Advantage
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High awareness in Israel, building awareness among tourists
Consumer based, targeted marketing strategy
Duty Free leadership in IL
Great quality products The only production facility at source
Dead Sea authority image Scientific expertise : patents, EU support
Advantage
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVA Cutting-edge Technology
Instant glow and rich nourishment
OsmoterTM harnessed directly from the Dead Sea, perfected with the super mineral- white diamonds at the jewel of mineral science
Diamond Glow, Flawlessly Crafted Skincare For Radiant Beauty
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVA Core Skincare Range
No compromise- skincare to be natural, to work fast, to enhance youth and beauty, to slow time, to be quietly elegant and pure
Natural solution for activating instant skin renewal at the cell level
Revealing nourished, radiant, lifted, firmer skin
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVA Elemental Beauty
Natural products and authentic ingredients direct from the source
The healthy, natural, high performance skincare solution
Healthy velvet-soft skin for a healthy lifestyle thanks to its rich mineral content, 21x more minerals
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVAAt-home SPA treatment
Memorable sensorial and relaxing experience and treat
Unique blend of minerals and aromatic extracts all the way from the shores of the mystical Dead Sea
Give you that silky break
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AHAVA Cutting-edge Technology
AHAVA Core Skincare Range
AHAVA Elemental Beauty
AHAVAAt-home SPA Treatment
AHAVADisordered Skin
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AHAVADisordered Skin
For consumers coping with chronic skin disorders, whose daily lifestyle is often disturbed due to their condition
Combines the proven therapeutic virtues of the Dead Sea minerals, mud, and selected plant
Dead Sea Remedies
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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New Natural Brand
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AHAVA is the New Natural
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Natural products are considered less ‘High End’ in general, but as the US market shows us, natural products are moving in the direction of being perceived as such, based on shopping channel.
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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Our starting point is the consumer
We have extensive tools to track trends shaping consumer behavior and reflecting the learning to skincare
We have a deep understanding of competition in terms of company/brand identity and products
We test all important actions in qualitative and quantitative consumer tests
Marketing Strategy
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Skin Sufferers “My skin’s a volcano – help!”
Nature Lovers “I should connect with nature more”
Earth Defenders “Not at any cost”
Non-compromisers “I want it all!”
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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Main Markets - Israel A leading skincare brand. Distributed in AHAVA boutiques, exclusive to Super-Pharm, Israel’s leading drugstore chain, and Duty Free stores, corporate channel
- USA Strong presence in Department Stores and specialty stores: ULTA, Nordstrom, Lord & Taylor, Kohl’s, Costco, Beauty Brands; .com retailers, independent perfumeries, and ahavaus.com
- Europe Distributed in selective perfumeries and department store chains (Sephora, Muller, Douglas, Karstadt, Coin) and in the professional market (Spa institutes, beauty salons and pharmacies)
- Asia Limited distribution. Sold in AHAVA boutiques in Singapore and Hong Kong etc.
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AHAVA – Tel Aviv AHAVA Berlin
AHAVA Beauty Capsule – Budapest AHAVA Manila
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AHAVA Eilat AHAVA Installation Hankyu, Taiwan
Qumran store -ISRAEL James Richardson Duty Free, ISRAEL
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AHAVA Germany
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Waldorf, Hilton Hotel Room
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AHAVA Major Retailers Around the Globe
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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AHAVA Premium
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Diamond Glow:
Day cream
Night Cream
Mud Mask
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AHAVA Core
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AHAVA Core Face
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- 34 SKUs
- Comprehensive line of facial care products
- The most basic line addresses essential moisture and protection while the most advanced line targets anti-aging concerns
Face Care
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AHAVA Core Body – Built on the 4 elements
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Dead Sea Dead Sea Dead Sea Dead SeaDead Sea
Hydrating Water
essential body moisture
Soothing Mud for dry
sensitive skin
Dead Sea Dead Sea
Invigorating Salt
Enhancingskin softness
Dead Sea
Nourishing Plants
Anti-aging skin pampering
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2013 <NewBeauty> Beauty Choice Award:
Softening Butter Salt Scrub
2013 <Prevention> Beauty Awards:Smoothing Body
Exfoliator
2013 <More Magazine> Beauty
Awards: Facial Renewal Peel
2015 <Prevention>Beauty Awards:Sleeping Cream
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- About US- Multi-brand Strategy- Competitive Brand Positioning - Marketing Strategy - Retail Landscape - Product Portfolio - Opportunities
Contents
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Many exciting opportunities许多令人激动的机会
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Strongly growing natural trend
Improving awareness and love among Asian consumers
2016-2019 new products innovation
USA horizontal distribution growth
New countries and channels
Many exciting opportunities
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Thanks!