ahead project - durham piloting

Durham Business Model

March 2015 – our first group visits Durham Cathedral

Stakeholders

• Age Uk• University of the Third Age• Durham University• Northumbria University• Beamish Museum

Our 89-year-old

guide has the group entranced

by her stories

about the Cathedral.

Seniors try to use the App.For each of our groups the first two sessions filled them with enthusiasm, but using the App was more challenging.Having learned how to tell digital stories, many used other more familiar software to present them.

People were full of praise

for the tablet, which they found could take good

quality photographs –

including selfies!

They looked at places from a different perspective

Client group

• Seniors who no longer work full-time or have retired completely

• Organisations which support seniors – Age UK, University of the Third Age

• Local tourist attractions – museums, ancient buildings, cities and towns

Value

• Engages seniors• Develops their ability to use a tablet• Fosters group work• Develops friendships• Has long-term benefits – three seniors have

contacted us to share presentations they have subsequently produced

Sustainability

• Email addresses shared so that seniors can maintain contact

• There have been meetings with some past group members

• We have loaned the tablets to former group members to take on holiday to record their stories.

Channels of communication

• Most seniors with whom we have worked are regular users of email

• Many use Skype to communicate with family• They enjoy face-to-face meetings• Online communication is fine, but does not

fulfil their desire to socialise.

Key Activities

• Developing seniors’ abilities to take good photographs

• Discussing and trying out different story-telling techniques

• Sharing ways of recording stories

• Gaining familiarity with the tablet

• Using the App.

A range of participants

• Recent retirees• People who have been retired for many years• Single people• Couples• Those with advanced IT skills• Those with limited IT skills

ICT USAGEHappy to take photos

Unsure about new technology, but ready to learn.

Sharing her love of Scotland

Helping others know about local social history

GOALS

Female, 62 years old, has 4 grown-up children and several grandchildren. She rarely travels now. BEHAVIORAL

PATTERNS

Needs support Self-directive

ICT-learning styleIndependent Group

Travelling styleSeldomly Often

Travelling frequency

OPPORTUNITIESKeen to find out more

about what she could do with simple ICT tools

Would love to use ICT to share her knowledge of Scotland and history

Not sharing Sharing actively

Sharing travel photos/experiences

Not interested Very interested

Sharing travel experiences publicly

MariaMaria has been retired a few years, and is the carer for her husband who is in poor health.Maria has a wide circle of friends and acquaintances. She is a lay preacher, to which she devotes a great deal of her spare time. She loves Scotland and has many happy memories of trips there.

‘I love social history, finding out about how people used to live.’‘I’d love to share my memories of travels in Scotland with people who have never been there.’

Inserisci foto dal web

Con il supporto del Programma Grundtvig dell’Unione Europea

ICT USAGELimited to simple texts and

emails

Needs someone to teach her how to get more out of ICT, and make it rewarding

Learning better ways of keeping in touch with her family

Being helped to learn, and growing in confidence

GOALS

Female, aged 72. Her husband died a few years ago. Travels by train to visit family two or three times a year. BEHAVIORAL

PATTERNS





OPPORTUNITIESWould find it really good

if ICT helped her widen her own circle of friends and acquaintances





BarbaraWhen Barbara’s family were younger, she and her husband had a number of family holidays in France, which she loved. She uses her smartphone to keep in touch with her many grandchildren, but only for texts and emails.

‘I’m quite a shy person really. But if I knew how to make better use of communications technology I really think I’d get a lot out of it.’



ICT USAGELimited at present to a

mobile phone for calls and texts.

Has seen others using smartphones and tablets and is really keen to find out how to use them himself

Increasing his use of ICT

Learning how to find out information

Joining a group of people and sharing ideas

GOALS

Michael, aged 65, has no immediate family and loves his work, enjoying the companionship that gives him.

BEHAVIORAL PATTERNS





OPPORTUNITIESReally believes he could

go far in learning new ICT tools.





Michael

Michael works full time as a bus driver and has lived in the same town for the last 30 years. He loves learning about the history of transport. Over the last 50 years, Michael has travelled extensively but rarely does now.‘I’d love to learn how to surf the internet. I bet I’d find

out far more than I do only from books. And the idea of being in contact with people all over the world excites me. I just need to be shown how.’



From the perspective of a training organization/ association offering services to seniorsPartnership with tourism agencies

Seniors’ Associations

• Keeping up to date with technology

• Portable and ubiquitous computing

• Learning community• Social aspect• Shared experience• Storytelling

• Local services • Local press• Word of mouth• Newsletter

Charities

Libraries

Tour Guides

Training Events

Training

Materials

Online and

Offline Support

Trainers

Communities of shared

interest in travel

Friends and family of participants

• Networking • Engaged participants• Target groups for further

programmes

TrainingProviders

Community Events

Excursions

Community Platform

• App sales (minimal)• Community membership• Discounts• Newsletter

ahead project - durham piloting

Education