ahli united bank
TRANSCRIPT
Creative Presentation
AHLI UNITED BANK
Creative presentation
Marketing Objectives
To educate people that AUB is multi-national regional bank – people in the region are not aware that AUB has presence in Bahrain, Kuwait, Qatar, Oman, Egypt, Iraq and UK.
AUB is a regional retail bank. It understands and responds to the needs of the people in the region.
Customers benefit from the strength of a large multi-national bank that has very deep roots in the region.
AUB is available to meet its customers’ needs from more than one location Create wide awareness of the AUB brand.
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Advertising Objectives
Create awareness of the AUB group in the region AUB Group entities are local banks even though they belong to this regional
group (Bahrain – AUB, Qatar – Ahli Bank, Kuwait – BKME, Oman – Ahli Bank, and Egypt – Ahli United Bank (Egypt). The products and services offered by these banks are suited to the customers’ requirements in their countries.
The customers benefit from dealing with a bank that is part of a strong, stable regional network
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Advertising campaign message (what we want the audience to get from the commercial)
: AUB is a regional banking group with a strong local presence in each of the 5
countries (Iraq need not be mentioned; UK services regional clients) Visually cue the Group’s presence in these countries AUB is a strong and stable network able to provide the best banking products
and services to customers in each of the 5 countries
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Target audience
Primary – Retail banking customers. Male and female. Mainly nationals in all countries. Monthly Income: BD 300 and above. Education: Basic level of education and upwards, Strong Arab cultural values
Secondary – Corporate banking clients Tertiary – Other banks and financial institutions.
Media
- Local & regional press and TV
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CURRENT BRANCHES
AUB Ahli United Bank: Egypt, Oman, Bahrain, UK Ahli Bank: Qatar, BKME: Kuwait Commercial Bank of Iraq: Iraq Future Bank: Iran
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STRATEGY
AUB is an international bank with local experience. It can talk your local language
خبرة عالميّة... معرفة محليّةGLOBAL EXPERIENCE…LOCAL KNOW-HOW
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EXECUTIONS:
A. CORPORATE: 1. The global local bank RELIABILITY
B. SERVICES: 2. Retail Banking PROSPERITY3. Credit Cards CONVENIENCE4. Loans GROWTH5. Private Banking VIP TREATMENT
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PRINT EXECUTION : CORPORATE
اإللهام.طاقة من النور تُلهم األفراد والشركات
شبكة عالمية
خبرة عالميّة... معرفة محليّة
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PRINT EXECUTION : CORPORATE / Back translation
INSPIRATION A SOURCE OF LIGHT TO INSPIRE INDIVIDUALS AND COMPANIES.
INTERNATIONAL NETWORK.
GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
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PRINT EXECUTION : BANKING SERVICES
األمانحسابات جارية وتوفير تنّمي مدخراتك
.وتمنحك األمانالخدمات المصرفيّة
خبرة عالميّة... معرفة محليّة
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PRINT EXECUTION : BANKING SERVICES / Back translation
SECURITYCURRENT AND SAVINGS ACCOUNTS
HELP YOUR SAVINGS GROW AND GIVE YOU A FEELING OF SECURITY.BANKING SERVICES.
GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
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PRINT EXECUTION : CREDIT CARDS
اآلفاقبطاقات ائتمانيّة بمواصفات عالميّة.تفتح األبواب لتسهيل احتياجاتك
بطاقات ائتمان
خبرة عالميّة... معرفة محليّة
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PRINT EXECUTION : CREDIT CARDS / Back translation
HORIZONSCREDIT CARDS WITH GLOBAL SPECIFICATIONS
OPEN DOORS TO FACILITATE YOUR NEEDS.CREDIT CARDS.
GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
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PRINT EXECUTION : LOANS
الرعايةقروض ميّسرة تناسب احتياجاتك المتعدّدة
.وتطلّعاتك للنموقروض
خبرة عالميّة... معرفة محليّة
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PRINT EXECUTION : LOANS / Back translation
CARE.LOANS MADE EASY TO SUIT YOUR MULTIPLE NEEDS
AND YOUR ASPIRATIONS OF GROWTH.LOANS
GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
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PRINT EXECUTION : PRIVATE BANKING
الخصوصيّة.استشارات وخدمة خاصة لكبار المستثمرين
استثمارات خاصة
خبرة عالميّة... معرفة محليّة
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PRINT EXECUTION : PRIVATE BANKING / back translation
PRIVACYSPECIAL CONSULTANCY AND SERVICES TO MAJOR INVESTORS
SPECIAL INVESTORS (VIP BANKING)
GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
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TELEVISION EXECUTION: 30 sec
Please see separate PDF presentation.
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THANK YOU