Content for Ahmed Foods Website Prepared by: Island Position Marketing Solutions

Content for Ahmed Foods Website

Client: Ahmed Foods Private Limited – Karachi, Pakistan

Prepared By: Island Position Marketing Solutions

Submission Date: 22/12/2012

Content for Ahmed Foods Website Prepared by: Island Position Marketing Solutions

Company Profile

Ahmed Foods has always been a family affair, an enchanted blend between what is been

manufactured and the people who chooses it; a history made of belief, diligence and passion

that touches millions of hearts. The motivation is purely driven from the enthusiasm for tasty

well-balanced cooking that each day feeds its’ desire to provide unique products which meets

consumers’ changing needs. And with the passion it has for pleasure, well-being and joy of

good eating, it has now transformed itself into a household brand.

With a name that speaks for itself, Ahmed Foods entail a huge variety of own labeled

products such as jams, jellies, marmalade, pickles, spices, pastes of spices, canned mughalai

recipes, syrups, chutneys, ketchup, murrabbas, jelly crystals, custards, kheer mix, vermicelli,

etc. It employs over 200 full-time skilled members alongside 1000 workers, and has 16

processes, which aim to provide quality assured and nutritious food products to its’ valued

consumers.

And by virtue of these practices, Ahmed Foods is now celebrated as a trustworthy and

caring food brand, serving millions of consumers in Pakistan, Middle East, Europe, Kingdom of

Saudi Arabia (KSA), Australia, Canada and United States of America.

History

Ahmed Foods was established in 1952, by late Al-Haj Shaikh Zameeruddin Ahmed, with a

vision to spread the sweetness of love and to create a place where everyone can enjoy a

healthy life. Ahmed Foods relishes the distinction of being the first food company from the Asian

Sub-Continent to introduce packing methodology and is amongst the innovators who brought

shrink packing, twist off packing, caning, bar coding and multilingual labeling systems to the

Pakistani food industry. It also stimulated the use of Halal ingredients in the food-making

process, for instance by manufacturing crystal jelly without gelatin, which signifies Ahmed

Foods’ approach toward product standardization and to manufacture products as per the needs

of the local consumers. Manufacturing of products remains the most significant phase for

Ahmed Foods which is conducted under the supervision of experienced and proficient staff.

Content for Ahmed Foods Website Prepared by: Island Position Marketing Solutions

Our Vision

To facilitate people live healthier, by bringing well-being and the pleasure of eating into their

daily lives.

Our Mission

Since the formation, Ahmed Foods believe that food is a pleasant and joyful experience, and is

a form of sharing, caring and loving. And in order to make this experience worthwhile:

Ahmed Food strives to offer delightful and healthier food products to its’ consumers.

Ahmed Foods believes in nutritional model that locates simultaneously superior-quality

ingredients and simple recipes developing unique five-sense experiences.

Ahmed Foods intend to set up global standards for functional foods with high added-value,

which carry enhanced nutrition and healthiness for consumers; and awards supremacy in

chosen food products and countries with lofty growth for the company.

Our Values

Ahmed Foods is devoted to the highest values of corporate and social responsibility from right

through its beginning. It is loyal to ethical business, activities, practices, sincerity, fair dealing

and full obedience with all laws affecting its business.

Added Values

Added values to shareholders, customers and to the community in which all social

responsibilities are required are embraced by Ahmed Foods.

Content for Ahmed Foods Website Prepared by: Island Position Marketing Solutions

i) People Improvement

Every human being has its own value. Therefore, Ahmed Foods places significance on

development, security, individual dignity, patience and clearness. Amongst us, strong

associations and a sense of humor will flourish.

ii) Significance of Consumers

Ahmed Foods offers genuine satisfaction through its’ precious products which takes care

of consumers’ health and happiness. That can be identified and measured by its’ ever

growing consumer base.

iii) Quality is Fundamental

Ahmed Foods has been fulfilling its own demand by providing best quality to its’

consumers. It will always certify best quality in every product which is always been at the

heart of its’ business strategy.

iv) Determined for Innovation

Innovation is one of Ahmed Foods’ vital strength for its’ sustained growth. Ahmed Foods

welcomes employees, consumers and its’ stakeholders for suggestions to bring innovation

in its’ processes and products.

v) Passion

Ahmed Foods is all about improving people’s lives, which ignites a passion for; improved

consumer satisfaction; achieving goals; and for making contribution towards society; in

everything it does.

CEO’s Message

We are committed to increase the well-being of consumers all over the world. The ultimate

objective of the company is to generate core values for its’ stakeholders which are in

accordance to ethical laws of business conduct, in order to nurture the professional progress of

our employees and acquaintances, and to serve the communities in which we operate by

contributing to their economic and social progress. We are extremely thankful for your interest in

our range of food products, and we promise that we will keep on enriching your lives by

providing healthier and tastier food products.