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    Shamim & Co. limited Multan

    Submitted By:

    Ahsan YameenMBS-09-32

    Submitted To:

    Miss sadaf

    HR Manager Shamim & Co. Boomer Cola Bottlers Multan

    \

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    AcknowledgementI am very thankful to ALLAH Almighty who gave me the opportunity, courage and

    confidence to explore more knowledge to complete my internship, which will help me

    greatly in my intellectual development and capitalize on skills. I express my deepest

    gratitude to my parents whose prayers always supported in every task of my life and my

    advisor , Madam sadaf who really guide me to enhance my learning in Shamim & Co.

    (Pvt) Ltd Multan.

    .

    I am also very thankful to Mr. Junaid Riaz, Mr. Mansoor Ahmed, Mr. Imran Younus,

    Mr. Haider Ali Abidi, Mr. Khurrrum Shahzad, Mr. Abdul Qadir, Mr. Zain ul Abideen

    Mr. Asif Bukhari, Mr. Mohsin Shahzad, Mr. Mohsin Niaz,Mr. Tahir Mehmood Asad

    and Mr.Muhammad Asim who gave me very valuable knowledge about the workings in

    their respective department.

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    Preface

    Institute of Management sciences has its prime objective to develop trained managers by

    offering them broad knowledge in a number of business areas and thus preparing

    successful management careers. One step to achieve this objective for students is to

    exercise internship program in any recognized organization. So this internship program

    facilitate the students to gain some understanding of complete working of the

    organization and at the same time enables the students to face challenges in their

    professional life by sharpening their skills of decision making, leadership,

    communication and team work.

    BZU sub campus Sahiwal issued me letter for internship at Shamim & Co (Pvt) Ltd

    Multan. I submitted letter in HRM office of Organization. After passing the internship

    test I joined the organization on Friday 23rd of July 2010. I completed my six week

    internship from 23rd

    of June to 4th

    of august 2011.

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    Shamim & Co. (Boomer Cola)

    INTRODUCTION:

    Shamim & Co. (Pvt.) Ltd. was established in 1964, Shamim & Co. is a franchise of

    Boomer Cola International Which deals in CSD (Carbonated Soft Drinks).

    Mr.Allah Nawaz Khan Tareen was the founder of the company and also

    chairman Boomer Cola International have 9 (nine) Franchises all over Pakistan. Shamim

    & Co.(Pvt.)Ltd. Jail Road Multan in one of them covering 18

    District&135Stations.Shamim & Co. Multan has very committed staff and this is the

    reason that it captures More than 70% share of market share.

    Company has now serviced new experienced & competent sales staff & increases this

    share form 70% to 80 or 90%. As for as Distribution / Placement is conserved company

    has a very well-establish distribution network covering whole of the franchise areas.

    Depending on the potential of the town we have one and more than one distribution in

    each town. Sale supervisor / Sale officer is responsible for all the activities of that

    distributor. He looks after the stock availability, contingencies and all the routes covered

    by the salesman of that distribution. Salesman training is also a main responsibility of

    sale supervisor.

    Company has invested too much money in shape of Coolers, Visi Coolers, Counters and

    Cabin. Which are offered to those shops which are producing good sales to promote sales

    & oblige these shops? All the services matters of coolers and maintenance and look after

    of these assets are also the responsibility of our sales force.

    Mission statement

    Our mission is to be world premier products company focused on convince foods and

    beverages. We seek to produce healthy financial rewards to investors as we provide

    opportunities for growth and enrichment to our employees, our business partners and the

    communities in which we operate. And in every thing we do, we strive to act with

    honesty, fairness and integrity.

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    Objective

    The company operates through well experienced, loyal and hardworking employees. The

    first and the most basic plan it to train them according to the changing technology and

    computerized environment, and satisfying their needs and requirements. Upgrading the

    plant structure and installation of the new machinery are other plans. The company is

    planning to increase its sales force and development in its infrastructure in the coming

    time period.

    Vision

    The vision statement is we werenumber 1, and we will be number 1. Their collective

    success depends on their healthy balance strategies the organizations needs and the needs

    of their employees and their families.

    ORGANIZATION HIRARCHY

    Managing

    Director

    General Manager

    Technical

    General Manager

    Sales

    General Manager

    Finance

    General Manager

    Operations

    Manager

    ProductionManger Sales &

    MarketingManager MIS Manager Admin

    Manager PersonnelManager FinanceManager Research& SIS

    Manager Quality

    Control

    Manager ShippingManager Account

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    Management of Shamim & CO.

    It Includes:

    Managing Director:

    Alamgeer Khan Tareen

    GM Sales& Marketing:

    MR. Amir Hameed

    GM Production:

    MR. Sarwar

    D Finance:

    MR. Mansoor Bukhari

    Manager Managements Accounts:

    Mr. Ch. TAHIR Ameen

    Manager MIS:

    MR. Rizwan Zafar

    Manager HR.D:

    Miss. Sadaf

    Manager Shipping:

    Mr. Major Farrooq

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    Internship program

    During my six week internship program, I was moved through following departments:

    1. Accounts Co-ordination Department2. Supply chain Department3. Banking and Finance Department4. Management account Department5. Human Resource Department6. Audit Department

    Accounts coordination department

    My 1st week was in the accounts coordination department.

    .

    Mr. Khuram Shahzad is assigned the task of payment to supplier, others department

    and employees.

    Function of department:

    Supplier submits its Bill to respective department and that department sends it toAccount Co-Ordination department.

    This department verified each bill and cross checking is made with accountdepartment.

    This department is basically a service department. The goal of the department is to make the payment of payable to supplier and

    others timely through a proper channel.

    Mr. Haider Shah and Mr. Kashan are concerning with the sales budget.

    This budget includes

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    Publicity budget ( Banners, posters, gift, paint) TA ( Traveling Allowance) DA ( Daily Allowance ) TOT ( Tools of Trade) Department expenditure Insurance Payment

    Mr. Khurm Shazad and Mr. Abdurehman look after the production budget.

    For production budget the main concern is the machinery maintenance. Because a

    working machinery is very much important for production. These includes

    Daily/Routine maintenance budget Seasonal/Annual maintenance budget New machinery budget

    In the beginning large budget is approved from the Managing Director Alamgeer Khan

    Tareen. These payments subtracted from annual expenditure and production budget.

    Purpose of department:

    Make payment through cash if amount is less than 10,000 Rs and more thanpayment is made through cheque.

    In case of any problem and error The issue is discussed with the GM Finance Sohail . Bill delivery and receiving timing is noted. Provide help to every department through one window operation in accounts. Every department has a Co-Coordinator who looks after all the payment of that

    department.

    My activities in accounts coordination department

    Mr. Khurram Shahzad and his team cooperated with me very much. I worked mostly with

    Mr. Haider Ali Abidi. I learnt there how to give exclusive rights to their distributors. How

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    they do make agreements with them. I learnt how they maintain records of production

    budget and sales budget etc.

    SuggestionsThe future programs of the department are:

    Networking with depots Internet development within organization

    There should be formal web site and e-mail accounts of employees in the organization. A

    small computer books library will help the staff to add their skills.

    Supply chain department

    My 2nd week was in Supply chain department. This department is working under the

    supervision ofMr. Abdul Qadir Assistant Manager of Supply Chain.

    Function of department:

    Mr.AbdulQadir looks after the procurement of raw material.

    These raw material include

    Labels Plastic Bottles Glass Bottles Glue Pallets and shells Cartons Layer Pad Case Pad

    It performs various functions that are

    Generates inventory reports

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    Policy making Contacting with suppliers

    Planning for future activities regarding inventory

    This department analysis daily stock reports and generates inventory reports showing how much sto

    is available.

    It also performs the functions of policy making. It includes

    Policy designing Implementation Amendment

    In this regard different policies about different activities

    Supply chain policy Driver policy NR Policy Plastic policy Mobile phone policy Cash shortage policy Plastic shell policy

    Purpose of Supply Chain Department:

    Mr. Abdul Qadir has been performing his job very efficiently.

    He himself set the target of raw material and approve it to CFO (Chief Finance Officer) Mr.Sohail Butt and GM Plant Mr. Sarwar. Mr. Abdul Qadir is very good planner. While looking at the current requirements he set the target for future

    o Cash flow.o Required raw material quantity.

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    Finance department

    My 3rd week was in the finance department. This department is under the

    supervision of Mr. Shoaib Tirmazi. This department looks after the insurance of

    all the Assets of Organization. Leasing like direct leasing and sales and lease

    back.

    Letter of credit like Irrecoverable LC and Irrecoverable and Confirmed LC.

    Clearance of shipment is also comes under this department. Short term and long

    term financing too.

    This is one of the most important departments of this organization. This

    department made the financial plans of the organization, they analyze their

    resources and then concise other reports and gives the whole budget the

    organization can afford. Another job of this department is to make the complete

    record all financial and non-financial transactions made inside as well as outside

    the organization

    Functions of Finance department

    Insurance of Shamim & Co. (Pvt) Ltd Multan.

    Insurance of all the assets of Shamim & Co. (Pvt) Ltd Multan. These assets includes

    o Machineryo Buildingo Stock ( Empty & Liquid )

    Modes of payment:

    By Sight Payment

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    By Acceptance By Negotiation By deferred payment

    BY SIGHT PAYMENT:

    When shipment is delivered to buyer Supplier submit complete documentation to bank Bank inform the buyer through the letter or simply calling it Then buyer has to make the payment to beneficiaries

    Letter of Credit:

    There are many types of Letter of Credit

    Irrevocable Letter of Credit Revocable Letter of Credit Irrevocable and Confirmed Letter of Credit Confirmed Letter of Credit Un-Confirmed Letter of Credit

    Leasing:

    There are two type of leasing

    Direct leasing Sales and lease back

    Sales and Lease back:

    You sale your working asset to bank when you need short/longterm finance to fulfill your operating expense or any of the others. You have to make the

    payment to bank in installment with mark up/interest. After the complete payment assets

    again come under the organization ownership.

    Direct leasing:

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    Suppose you want to buy a new asset (Machinery). You go to bank ask

    him to purchase on the behalf of you and bank make the payment. You take that asset

    from bank on lease. You make the payment to bank in Installment with mark up. At the

    end asset will be your when you pay all the installment of that Machinery.

    My activities in finance department

    In finance department I learnt about leasing, insuralnce procedures and shipment

    clearance procedures etc.

    Planning

    Leading Controlling Marketing Promotion Hiring and selection Interviewing new employees Supply and distribution channels

    Customer relationship

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    Managements Accounts Department

    This department is working very efficiently under the leadership of

    CH.AASIM. He is a Assistant manager of this department.

    This department is very well established, having devoted workers.

    The basic function of this department is to get data from production and

    MIS department to prepare report.

    Daily stock positionAmmanat Comparison ReportFilled Stock positionFIFO implementation ReportDaily raw material yield reportDaily production Losses ReportDaily CO2 Production ReportLabor Cost Tracking ReportShift wise record of daily transactions is maintained. Reconciling physical stock with MIS reports

    Posting on balance sheet registerMaintenance of stock FIFO system

    The whole companys function depends upon the reports generated by this department.

    My activities in management accounts department

    I worked with them to prepare many reports which are prepared on daily

    and shift wise basis. For example these reports include daily losses reports,

    daily yield reports etc. I learnt how to calculate the stock, How the measure

    the quantity which is loaded out.

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    HUMAN RESOURCE DEVELOPMENT

    My 5th week was in Human Resource Department. This department deals mainly with a

    significant asset of the organization namely human resource. Miss Sadaf is manager of

    this department.

    Human Resource department is one of most important part of any organization which

    performs the activities for staffing the organization and sustaining high employee

    performance. The Human Resource mfg. process is as follow.

    Recruitment Process

    After collection of CVs a test is conducted. For all four levels there are different types of

    tests available. If the applicant passes the test then a realistic job preview is done. In

    which the applicant is shown the job environment and responsibilities.

    After the RJP further interviews are collected.

    The manager of HR takes 1st interview. It is an unstructured type of interview. The

    manager of respected department takes 2nd interview. This is a structured interview.

    After this GM and a panel of mangers take a 3rd interview. This interview is optional.

    Sometime it is taken and sometime not. It depends upon the level of job.

    Final Selection:

    After clearing all interviews final selection is made.

    Placement:

    Then employee is placed on his job.

    Specifying jobs and roles:

    When the new employees are hired the HR department specifies the job and the role of

    the new employee in the organization, which he will play in the future. In other words job

    specification and HR department does job description

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    Training:

    Then employee is trained. For this purpose On the job training is used.

    Evaluation:Evaluation of employees is done by using software. This software helps the HR

    department in evaluation of employees. Evaluation is done on monthly basis.

    Feed Back:For feed back company uses the 360 degree rule. This enables the HR department to get

    feed back from every level and every side. Further feed back is provided and received by

    each employee.

    Career developmentCareer development is the important function of the HR department because all the

    training programs are initiated by this department and therefore it plays a vital role in

    career development.

    Outsourcing:HR department also outsource employees which are above manager level. For this

    purpose this department gets services of a recruiting agency named Abacus Recruiting

    Agency Lahore. So Shamim and Co. acts as a client of this agency for hiring of staff

    members above manager level.

    Audit department

    My 6th week was in the Audit Department of Shamim & CO (Pvt) Ltd Multan This

    department audits the empty Glass bottles, empty shells, Pallets on daily, weekly and

    monthly basis. The department also control and maintain the record of Khanpur Depot.

    This department is interlinked with the Management Account.

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    Purpose of Audit Department:

    Check the availability of empty bottles to meet the demand of production. Accurately verified the empty of shipping and production. Check whether empty is short and excess. Daily report are made and matched with the production and shipping department. Plastic shell, Pallets verification are also made regularly Verification of empty of different depot.

    Function of Department:

    There are two types of empty in factory. Production empty at factory Shipping empty at factory In this department Audit of MIS department (Mela credit, Liquid Credit, Contingency short/excess

    reports).

    Audit of empty Glass bottles, empty shells, Pallets on daily and monthly basis. They daily verified the empty of shipping and production department. Verification of empty stock and liquid filled stock is also made. The department also control and maintain the record of Khanpur Depot Daily reporting of sale, cash and expense are made.

    What I learnt in the organization

    During my internship program I learnt a lot. For example

    How to deal with seniors and subordinates How to communicate with others Discipline Punctuality How to lead my subordinates How to maintain different records

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    PEST ANALYSIS

    The PEST analysis examines changes in a marketplace caused by the following factors.

    Political changes Economic changes Social changes Technological changes

    Political changes

    From one party to another in control for example the rise in private healthcare and

    privatization under conservation governments.

    Non-alcoholic beverages fall within the food category under FDA. The government plays

    a role within the operation of manufacturing these products in terms of regulations.

    There are potential fines set by government on companies if they do not meet a standard

    of law. The following are some standards of the factors that could cause Boomer -cola

    companys actual results to differ materially from the expected results described in their

    underlying companys forward statements.

    ECONOMICAL FACTORS:

    The country like Pakistan whose economy is not strong enough is affected by so many

    economic variables which are the following.

    Low literacy rate is a problem due to which rural customers are not able todifferentiate between BOOMER and Coke and etc.

    Employment opportunities will be higher. Increasing demand of BOOMER requires establishment of new production plants.

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    Combined pricing decisions with mutual agreement between BOOMER andCoke.

    SOCIAL FACTORS: The social factors of each society and culture are

    different from each other so these also influence the industries as well.

    Now it has become a trend that soft drink should be served in almost everygathering.

    Fast food popularity among teenagers has led to the increase in demand ofBOOMER.

    Social welfare program is also active at BOOMER for example BOOMERdonated 1 million Rs. For helping recent earth quake victims.

    They have been sponsoring different cricket events and Pakistan cricket team foralmost 10 to15 years.

    Technological changes:

    Creates opportunities for new products and product improvements and of course new

    marketing techniques, the internet, E-commerce. Some factors that cause companies

    actually results to differ materially from the expected results are as follows:

    The effectiveness of companys advertising, marketing and promotional programs. The

    new technology of internet and television which use special effects for advertising through

    media. They make some products look attractive.

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    SWOT Analysis

    STRENGTHS:

    They are proactive in their competitive strategies. They are having more than one supplier for a particular material to avoid stock

    outs in case of high demand or suppliers inability to ship material.

    Daily revision of production schedule based on daily demand. They are financially very strong and require no financial help from country office Their plants are capable of producing round the clock. They offer attractive margins to the distributors, so distributors are willing to

    carry BOOMER brands

    They have a recovery department which is responsible for the collection of baddebts and identifying sales of low graded BOOMER.

    High brand image and customer loyalty On site training of 4 to 6 months enables plant engineers to manage plant

    operations effectively so that machine downtime is reduced to minimal.

    Very huge production capacity 500,000 per day. Boomer provides its own transport to distributors to cover those geographical

    areas where competitors are not distributing their products because of difficulties

    to reach there.

    Suppliers are bound to supply material on the terms and conditions specified byBOOMER

    Weaknesses:

    Poor feed back from employees Insufficient salaries Monopoly of distributors cause harm to company

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    Loading and unloading of trucks can take place only in the night because of thelaw permitting trucks to enter into urban areas only in the night.

    Factory is located in the residential areas with no proper parking arrangements forits vehicles.

    Opportunities:

    Because of high customer loyalty and brand image new brands can gain customerpreference very soon.

    There is high market growth opportunity Country office is responsible for national add campaigns which facilitate

    BOOMER Multan to enjoy the benefits of integrated advertisements.

    New brand introductionThreats:

    Coca- Cola is on its way to get market share Amrat and Makka cola also trying to get market share Changes in consumer purchasing power Increase in competition Inflation Due to blame of religious group No proper employees orientation programs

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    Conclusion:

    Shamim&Co focusing on continuous expansion especially in fixed assets likebuilding and installing plant.

    The purpose of expansion is to increase its share. Committed staff is the main reason that it captures more than 85% share of market

    share.

    A very well-establish distribution network covering whole of the franchise areas. Company has invested too much money in shape of coolers, visi coolers, counters

    and cabin.

    Shamim&Co showing profits since last 5years and according to its annul reportsits profit is increasing.

    Shamim&Co having 85%market share currently and market leader in Multan.

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