AInfluence

AI EUROPELONDON 2016

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Companies that will not

manage to re-invent themselves through AI will

go out of business. It is now vital that executives understand

that all the industries are concerned by this cognitive revolution!

by

Michalis Michael

CEO, DigitalMREXCLUSIVE INTERVIEW

CONFERENCE & EXHIBITIONDecember 5-6, 2016 • LONDON

[ A I ] N F L U E N C E

S e p t e m b e r 2 9 , 2 0 1 6

EXCLUSIVE INTERVIEW

The unprecedented rise of AI is challenging the

competitiveness of every industry across the

world, offering to all the leaders the opportunity

to make their existing processes and businesses

more efficient! Even more, we can now be able

to predict that the next decade is going to be

mark by an endless wave of disruptions, giving

to the AI’s companies the potential to become

tomorrow’s leaders. In order to explore the

unlimited potential of AI market and understand

how companies are implementing AI in their

businesses, the editorial team of AI Europe

has been thrilled to interview a major leader of

this cognitive industry: Michalis Michael, CEO

at DigitalMR !

AIEUROPEWhat is your vision and analyze of the AI market’s maturity today? Which perspectives of evolution in the next decade?

AI has been around for more than 30 years but has not delivered on the promise yet. Even though the definition of machines learning from their mistakes is not as widespread as expected in our daily lives, there are certain disciplines of AI that exploded. Machine learning is one of them with a lot of excitement around deep learning. In the next decade depending on what the legal framework will al-low we could have machines writing code, improving themselves creating better versions of themselves. Stephen Hawking said during a speech in Sydney that this may be a dangerous path to take. Let’s meet and debate.

AIEUROPEHow do you think that AI is going to impact and disrupt the economy?

The obvious answer is that certain professions will cease to exist. Also some companies that will not manage to re-invent themselves will go out of business. The good news is that new organizations and jobs will emerge as a result.

In the sector of customer insights where DigitalMR is active, disruption will come by democratizing access. Instead of customer insights derived from unstructured data being only available to blue-chip multinationals, AI will make it more accessible to SMES as well.

As data is relevant to all, it is now vital that executives understand that all the

industries are concerned by this cognitive revolution!

AIEUROPEWhich opportunities for the executives?

Predictive analytics will en-hance or replace business intelligence which is more like the rearview mirror rather than looking forward into the horizon. Executives with foresights are much more powerful than those with hindsight or even insight.

AIEUROPECan you present to the AI Europe Community your company and solution?

DigitalMR is an early stage high tech company in the space of market research and marketing. The main areas of its research are: text analytics NLP, sentiment & semantic analysis, emotion detection and scoring, and automated

image theme and sentiment analysis. We work with blue-chip multinationals such as P&G, SABMiller, Diageo, Vodafone, Saxo bank, YPO, Nielsen, TNS, and many more.

AI EUROPELONDON 2016

by

As data is relevant to all, it is now vital that executives understand

that all the industries are concerned by this cognitive revolution!

[ A I ] N F L U E N C E

AI EUROPELONDON 2016

by

DigitalMR has been suc-cessfully applying artificial intelligence to market research since 2012. Through the use of cutting edge machine learning algorithms and com-putational linguistic methods we are able to leverage AI for insights. DigitalMR has the ability to analyze big unstructured data and auto-matically assign sentiment, topics, and emotions with high accuracy, regardless of the language and dataset size; a faster and cheaper approach to reaching actionable insights. Furthermore, deep learning is used for automated image processing.

DigitalMR has two proprie-tary solutions: listening247 social listening & analytics, and communities247 - online communities for co-creation.

• Listening247 has been developed specifically for customer insights and it works in any language, delivering automated senti-ment and topics analysis with >80% accuracy.

• Communities247 is a multilingual platform with several native tools for market research, such as focus groups, online surveys, video diaries

etc. The platform can be fully customized and branded to meet each client's needs, and 3rd party tools such as the client's CRM can easily be integrated.

AIEUROPEWhat are your main clients’ expectations about AI?

Most of the time our clients are contacting us in order to connect the dots between multiple data sources, predictive analytics, analyze data in motion and produce insights that will drive real time marketing decisions, improve the quality of their insight management process.

AIEUROPEWhy do you think AI Europe is a good opportunity for companies?

AI is still a buzz word for many. It means different things to different people. Some com-panies are not aware that AI is already applied with success by competitors in their industry. Whoever participates in this conference will be brought up to speed with relevant state- of-the-art applications of AI for their own organizations.

AIEUROPEWhich advice would you give to a company that wish to launch its first AI project.

To find a partner that has a proven experience with some tangible results on the problem to be solved and then look

to learn and internalize some of the skills... Because AI is not going away.

AI EUROPE 2016 is the premier European conference & exhibition that will highlight the tremendous business opportunities AI is bringing. Within two days of high-level, practical discussions and network with 1000+ leading business strategists, decision-makers, practitioners, IT providers, and visionary start-ups.

This trendsetter event will expose you to a world of endless opportunities! Get ready for the new revolution and book your spot at the European AI event www.ai-europe.com

produce insights that will drive real time marketing decisions, improve the quality of their insight management process.