aib newsletter - vol. 6, no. 1 - 2000...

AIB NEWSLETTER / FIRST QUARTER 2000 ü 1

I N S I D E T H I S I S S U E

AIB President 2Board Notes 3Member Updates 4Chapters 7Features 82000 Meeting 10Announcements 11Advertisements 12Membership Forms 15

AIB Newsletter is published quar-terly by the Academy of InternationalBusiness Secretariat. For information,please contact: James R. Wills, Jr.,AIB Exec. Secretary or Laurel King,AIB Administrator, 2404 Maile Way,University of Hawai‘i, CBA C-306,Honolulu, Hawai‘i 96822 USA • Tel:(808) 956-3665 • Fax: (808) 956-3261 •E-mail: [email protected] •www.hawaii.edu/aib/ • NewsletterStaff: Eric Fong and June Yago •Copyright © 2000 Academy ofInternational Business

Going to Phoenix?Get all theinformation andregistrationmaterials in theenclosed meetingbrochure.

Look for the mostup-to-date conferenceinformation on ourWeb site.

2000 in Phoenix

2000 Meeting DatesThe 2000 Annual Meeting of theAcademy of International Businesswill be held in Phoenix, Arizona fromNovember 17-20, 2000, at the TapatioCliffs Pointe Hilton Resort.Thunderbird, The American GraduateSchool of International Managementwill be our host school.

Prospective attendees should note thatthe conference will take place prior toone of America’s busiest air travelperiods (the weekend before Thanks-giving) and at one of the most populartourist destinations in the UnitedStates. Reserve your flights aheadof time for your preferred dates oftravel.ISSN: 1520-6262

...continued on page 10

C ome experience theValley of the Sun indazzling Arizona while

attending the 2000 AIB AnnualMeeting in Phoenix. TypicalPhoenix weather in Novemberbrings an average high of 82degrees (28 degrees celsius) and anaverage low of 51 degrees (10.5degrees celsius). Averageprecipitation is noted to be around0.66 inches (1.57cm).

The conference site, TapatioCliffs Pointe Hilton Resort offerssome of the finest panoramic viewsin the Valley of the Sun from one ofits many restaurants, DifferentPointe of View. The Cliffs is nestledamid 8,000 acres of desert mountainpreserve, with easy access to

Scottsdale and downtown Phoenix.Other nearby facilities and points ofinterest conference participants canenjoy are the Arizona Center,Phoenix Zoo, Desert BotanicalGardens, Heritage Square, HeardMuseum, Rawhide, and PhoenixArt Museum.

Program Chair S. Tamer Cavusgilhas assembled an interesting array ofsessions for the meeting. Highlightsof the conference include a doctoralconsortium, junior facultyconsortium and a gala event put onby our host school, Thunderbird, The

Unique rock formation in Sedona, Arizona

V O L . 6 , N O . 1 F I R S T Q U A R T E R 2 0 0 0

AIB Newsletter

www.hawaii.edu/aib/

2 ü AIB NEWSLETTER / FIRST QUARTER 2000

José de la Torre

AIB President

EXECUTIVE BOARD

PresidentJosé de la Torre

The Anderson School at UCLA

Immediate Past PresidentJeffrey S. Arpan

University of South Carolina

Vice President -1999 ProgramStefanie A. Lenway

University of Minnesota

Vice President - 2000 ProgramS. Tamer Cavusgil

Michigan State University

Vice President - AdministrationDong-Sung Cho

Seoul National University

Executive SecretaryJames R. Wills, Jr.

University of Hawai‘i at Manoa

AIB CHAPTERS-South Africa Chapter-

Cyril V. Francis, ChairUniversity of Pretoria

-Japan Chapter-Masataka Ota, Chair

Waseda University

-Korea Chapter-Dong-Kee Rhee, Chair

Seoul National University

-Pacific Basin Chapter-Aspy Palia, Chair

University of Hawai‘i at Manoa

-Southeast Asia Chapter-Oliver H.M. Yau, Chair

City University of Hong Kong

-Western Europe Chapter-Daniel Van Den Bulcke, Chair

University of Antwerp

-United Kingdom Chapter-James H. Taggart, Chair

University of Glasgow

-Canada Chapter-Terri R. Lituchy, Chair

Concordia University

-Midwest USA Chapter-Stewart Miller, Chair

Michigan State University

-Northeast USA Chapter-Rajib Sanyal, Chair

The College of New Jersey

-Southeast USA Chapter-Robert D. Goddard, III, Chair

Appalachian State University

-Southwest USA Chapter-Michael Landeck

Texas A&M International University

-Western USA Chapter-“Ram” Sundaresan Ram, Chair

Thunderbird

-Chile Chapter-Carlos Fuentes, Chair

Universidad Gabriela Mistral

JOURNAL OFINTERNATIONALBUSINESS STUDIES

Thomas L. Brewer, EditorCopenhagen Business School

Catherine Langlois, Deputy EditorGeorgetown University

The AIB Executive Board haslaunched a number of initiativesderived from intensive discus-

sions held at their retreat last November.Coinciding with our Charleston meeting,we invited a cross-section of membersfrom different countries, schools andfields to meet for two days andexplore the future role of theAcademy and the value it pro-vides its members. As I wroteto you in one of my earlier let-ters, we felt we were at a cross-roads that called for a re-ex-amination of the principles andservices that characterize ourorganization. We need to re-orient our focus and energiesin order to enhance the AIB’scontributions to our members’ profes-sional goals.

The meeting was extremely frank andproductive. From the many initiativesproposed emerged a subset that called forimmediate attention and effort. I wouldlike to share those ideas with you and in-vite your input and comments.

First , we felt we needed a new mis-sion statement that focused on what wereally value in our organization while pro-viding us with a challenge to excel in ourperformance. After considerable debate,we emerged with the following statementthat requires thought and consideration byall of us:

The Academy of International Businessis the leading community of scholars forthe creation and dissemination of knowl-edge about international business andpolicy issues, which transcend the bound-aries of single academic disciplines andmanagerial functions to enhance businesseducation and practice.

Second, we are particularly concernedabout our lack of diversity. In spite of be-ing a global organization, over 62% of ourmembers work and live in North America.Our organization is severelyunderrepresented in important areas of theworld. For example, the whole of Asiaaccounts for only 12.5% of our member-ship. And if we exclude the three largest

national groups (Japan, Korea and HongKong), the rest of Asia accounts for barely3.3% of the membership. Worse yet isour situation in other regions: LatinAmerica (1.4%), the Middle East (1.3%)and Africa (0.8%). We believe that sucha situation is unsustainable, particularly

when we consider that thereare vibrant academic commu-nities in many of these coun-tries who have much to con-tribute to our scholarship.

The AIB has been said tobehave like a 1950s-vintagemultinational company: over-centralized, ethnocentric andslow to respond to the chal-lenge of globalization. It isdifficult for many foreign

scholars to participate in our meetings, andthe growth and success of independent re-gional associations are evidence of thegrowing interest in international businessthat is not being met by us.

Therefore, the Board has appointed ataskforce to examine ways in which wecan revitalize our regional and nationalchapters, as well as explore possible alli-ances with other organizations that havesimilar goals, such as the EIBA, JAIBS,KAIB, and ANZIBA. Under the chair-manship of Dong-Sung Cho, the taskforceincludes Carlos Fuentes, Tom Murtha,Stephen Nicholas, Masataka Ota, LloydRussow, Danny van den Bulcke, and UdoZander. Notice the wide global represen-tation. I will join this taskforce as well,and we hope to have some concrete pro-posals to present to you by our next meet-ing in Phoenix.

Third , it is clear that the Internet erawill have a remarkable impact on all or-ganizations, including professional groupssuch as ours. Our group felt that the timehas come for the AIB to examine how wecan use this new tool to enhance the ser-vices we offer our members. For example,it should be possible to provide electronicaccess to JIBS articles, working papersfrom our members, papers presented at re-gional conferences, dissertation abstracts,

DEAR COLLEAGUES

...continued on next page

L E T T E R F R O M T H E P R E S I D E N T

AIB NEWSLETTER / FIRST QUARTER 2000 ü 3B O A R D N O T E S

2000 AWARD NOMINATIONS

The AIB Fellows request nominations for the 2000“DEAN OF THE YEAR” AWARD. Nominationsshould be limited to a c.v. and three pages of infor-mation detailing the reasons why the candidate de-serves this honor. Nominations should be submit-ted by April 15, 2000, to the Chair of the Search Com-mittee at the following address:

We would like to thank those generous membersthat supported our Adopt-a-Library programwhen renewing their membership. Contributionsare greatly appreciated by the AIB, as well as therecipients of JIBS.

We encourage all our members to contributeto the program and give those who would other-wise not have access to JIBS the opportunity to readit. The AIB subsidizes the normal cost of the insti-tutional subscription, and so a donation of $35 pur-chases an annual subscription to JIBS for a libraryin need outside of North America.

Please help us succeed in this unique initiativeby mailing your contributions or directing your in-quiries to: Academy of International Business, Uni-versity of Hawaii at Manoa, CBA, 2404 Maile Way,Honolulu, Hawaii 96822-2223 USA

Adopt-a-Library

José de la TorreAIB President

2000 ELECTIONS

The AIB Executive Board nominations are beingcompiled, and the ballots will be mailed to all AIBmembers in the next month. Please be sure to com-plete your ballot correctly and return it to the AIBExecutive Secretariat in time to be counted. Ourcurrent executive board, listed at the top left of pagetwo, will be in office through 2000. The new boardwill be taking over their responsibilities in January2001.

chapter newsletters, course syllabi, and other material at practi-cally no cost to all who may wish to consult them. In addition,we may wish to organize a job exchange for visitors and or per-manent positions, chat rooms structured by special interests, andpedagogical activities involving multiple universities through thismedium. The opportunities are nearly limitless, and we mustseize the initiative.

In order to help us establish priorities in this area and focus ona few of these initiatives, a second taskforce chaired by StefanieLenway was established. It currently includes Tom Brewer,Tamer Cavusgil, Laurel King, Dick Moxon, Yoshihiro Oishi,Lloyd Russow, and Jim Wills.

Finally , I have some wonderful news about potential sourcesof funds to help us implement whatever conclusions emerge fromthese taskforces. The Fellows of the AIB have agreed to begin aprocess of fundraising that may translate into significant finan-cial support for things such as travel grants for scholars fromunder-represented countries and regions to attend our annualmeetings. In addition, the Association of CIBERs has agreed inprinciple to help us fund whatever investments in technologymay be required as a result of these initiatives. We are mostgrateful and optimistic about these developments.

But in order to succeed, we must hear from you. Please let ushave your inputs in the form of commentaries on any of thesesubjects, or you may wish to volunteer to participate in someaspect of the taskforces’ debate. We welcome and need yourinputs. Please contact Laurel King at the AIB secretariat withany suggestions or ideas.

In the meantime, let me send you our warmest wishes for awonderful new century, a truly global one in which all of us willbenefit from our AIB affiliation.

ProposedMission Statement

The Academy of International Business is the lead-ing community of scholars for the creation and dissemi-nation of knowledge about international business andpolicy issues, which transcend the boundaries of singleacademic disciplines and managerial functions to en-hance business education and practice.

Please e-mail your comments regarding the abovemission statement to [email protected] with the sub-ject “mission statement” or fax them to 808-956-3261.The comments will be compiled and presented to theExecutive Board at the Spring board meeting this May.Comments received by May 1 will be included.

Peter J. BuckleyLeeds Business School

University of LeedsESS Building

Leeds, West YorksLS2 9JT

UKE-mail: [email protected]


RMembers

VICTOR CHILDERS, of the Kelley School of Businessat the Indiana University, was in Vietnam from October13 to November 8, 1999. He was teaching at the NationalEconomics University in Hanoi.

ALEX CHRISTOFIDES is the new Dean of Develop-ment and MBA Programs at Intercollege, the largest pro-vider of accredited private tertiary education programsin the Republic of Cyprus. Professor Christofides as-sumed his new duties on December 1, 1999, following a9-year period as Russia country manager for an invest-ment banking consortium.

STEVEN GLOBERMAN resigned from the SimonFraser University in July 1999 to accept the position asDirector of the Center for International Business at theCollege of Business and Economics at Western Washing-ton University.

HARRY G. HARRIS, Visiting Professor at the Univer-sity of California, Davis, traveled to Malaysia in Octo-ber for programs organized by the State Department. Hepresented a series of speeches and lectures on globaliza-tion and change management at business enterprises,government ministries and universities. In November,Harry was also invited by the International Institute forEconomic Studies (IIES), Toyota Corporation’s globalresearch unit in Tokyo, to participate in a symposiumon Japanese strategic business issues for the new mil-lennium.

NEIL HOOD, Professor of Business Policy at the Uni-versity of Strathclyde in Glasgow, UK, was made a Com-mander of the British Empire for his services to businessand economic development. Later this year, ProfessorHood CBE will attend a ceremony at Buckingham Pal-ace, to receive his award from the Queen.

ERNST NEULAND, immediate past Chairperson of theSouth Africa Chapter of the AIB, has taken up a positionof Professor in International Business in the Departmentof Business Management at the University of South Af-rica in Pretoria from the beginning of the year 2000, af-ter several years with the University of Pretoria. Ernstcan be contacted at: [email protected].

RAJEEV BATRA, of the Davidson Institute/BusinessSchool at the University of Michigan, Ann Arbor, recentlyedited a book on Marketing Issues in Transitional Economics(Kluwer Academic Publishers, ISBN: 0-7923-8498-9). Con-tributors include Russ Belk, David Tse, Bernd Schmitt, Jan-Benedict E.M. Steenkamp, Rohit Deshpande, John Farley,Yigang Pan, Niraj Dawar, Erich Joachimsthaler, Youjae Yi,Ron Savitt, Patricia Huddleston, Debra Dahab, LalitaManrai, Louisa Ha, and others. Topics include ConsumerBehavior, Market Orientation in Firms, Distribution Chal-lenges, Branding Issues, and Market Entry Issues. Visitthe Web site at http://www.wkap.nl/book.html/0-7923-8498-9 for content and ordering information.

CHRIS BREWSTER, of the Cranfield School of Manage-ment, United Kingdom, announces New Challenges forEuropean Human Resource Management (Also edited byWolfgang Mayrhofer and Michael Morley; MacmillanBusiness, ISBN: 0-333-74965-0). This book focuses on newdevelopments through specific themes, providing a trulyEuropean approach written by a range of experts draw-ing on common European survey. To order, please con-tact Macmillan Business. Tel: +44 (0) 1256-302708, Fax:+44 (0) 1256-330688 or visit the Web site at http://www.macmillan-press.co.uk.

on the Move

JUST OFF T H E P R E S S ¨

M E M B E R U P D A T E S

KIM SJOSTROM is arranging an international researchmeeting: The 1st World Symposium on Logistics in ForestSector; May 15-16 in Helsinki, Finland. For more detailsabout the symposium and the organization behind it,please visit http://honeybee.helsinki.fi/logistics/ andhttp://www.egroups.com/group/logistics-forest/fullinfo.html.

HIROSHI TANAKA, Professor of marketing at theGraduate School of Business Administration, Hosei Uni-versity in Tokyo, has received a $270,000 research fundfrom the Japan ministry of Health and Welfare. The aimis to conduct research for the AIDS campaign for the Japa-nese Government in 2000. He can be contacted by e-mailat [email protected].

HANS B. THORELLI, of Indiana University, had fourprofessional trips to Europe last year. In April, he spent aweek in Vienna to jump start his INTOPIA simulation atthe Wirtschafts-Universitaet Wien. In June, he participatedin the Indiana International Business Forum at St. Gallenand gave a faculty seminar there as in Basel and Zurich.In July, he gave a seminar on INTOPIA at the Interna-tional Organization Behavior Teaching Conference, atBocconi University, Milano. In the fall, he gave a one-month course on international business around INTOPIAat the Wirtshafts Hochschule FuerUnternehmungsfuerung at Koblenz, Germany.


ZM E M B E R U P D A T E S

PETER J. BUCKLEY, of Leeds University, and PERVEZN. GHAURI, of the University of Groningen have editedand announce The Global Challenge for Multinational En-terprises (Elsevier Science, ISBN: 0-0804-3584-X). This bookexamines the relationship between multinational firmsand emerging markets, a relationship which has changedprofoundly in the period from the 1950s to the late 1990s.For ordering information, please visit the book’shomepage directly at http://www.elsevier.com or http://www.elsevier.nl (European mirror site).

JERRY HAAR, of the Dante B. Fascell North-South Cen-ter, University of Miami, is the co-editor of a new bookentitled Banking in North America: NAFTA and Beyond. Thisbook is published as part of Elsevier’s series in Interna-tional Business and Economics. The volume offers a com-prehensive analysis of how the growth and expansion ofglobal financial services have produced significantchanges in the banking sector in North-America andworldwide and examines how they will continue to doso in the new millennium. To order, contact Elsevier Sci-ence at 888-437-4636, Fax: 212-633-3680, or e-mail: [email protected].

NEIL HOOD and STEPHEN YOUNG, Professors at theUniversity of Strathclyde, Glasgow, UK, have edited abook entitled The Globalization of Multinational EnterpriseActivity and Economic Development (Macmillan Press Ltd.,UK. ISBN: 0-333-748816 and St. Martin’s Press Inc., USA.ISBN: 0-312-22537-7). This book analyzes the ways inwhich the globalization of business and the growth of themultinational enterprise impact upon economic develop-ment and examines policy responses and initiatives atlocal, national and global levels. Presented by a range ofdistinguished international business scholars from a va-riety of disciplines, fresh perspectives are applied to cor-porate matters, to country issues and to policy perspec-tives.

JOHAN HOUGH and ERNST W. NEULAND, both Pro-fessors of International Business at the University of SouthAfrica, have published a new book, Global Business: Envi-ronments and Strategies. Managing for Global Competitive Ad-vantage (Cape Town: Oxford University Press SouthernAfrica (OUPSA), 2000). This basic undergraduate and in-troductory graduate level text has a distinct southern Af-rica flavor and includes examples and a number of casesrelated to southern Africa in general and South Africa inparticular and is the very first of its kind to be written bySouth African authors. The book is scheduled to appearin mid-February 2000, and can be ordered from the pub-lishers at Int’l Fax: +27-21-595-4431.

ASEEM PRAKASH, The George Washington University,announces his co-edited volume, Globalization and Gover-nance (Routledge, ISBN: 0-415-21604-4). This is the firstof three volumes co-edited by him (and Jeffrey A. Hart)

on this subject. This book examines the implications ofglobalization in terms of three questions. First, what ismeant by governance in the study of international politi-cal economy? Second, how will the processes of global-ization impact on governance? Third, what kinds of policyinnovations at national level may be required to deal withthe challenges of globalization? To order, call 1-800-634-7064, fax 1-800-248-4724.

CAMILLE P. SCHUSTER, of Xavier University in Ohioand PHIL HARRIS of the Manchester Metropolitan Uni-versity, United Kingdom, have edited Newer Insights intoMarketing - Cross-Cultural and Cross-National Perspectives(Haworth Press ISBN: 0-7890-0752-5). Through this book,marketers, market researchers and international businesspeople will discover methods and strategies that take cul-tural identity into consideration when marketing productsinternationally. To order, please call the Haworth Press at1-800-429-6784. For orders outside the USA and Canada,call 607-722-5857 or e-mail: [email protected]

HANS B. THORELLI, of Indiana University, announcesthe release of a Spanish version of the International Op-erations Simulation (INTOPIA) game. This includes aGuia del Ejecutivo, published by MARCOMBO in Barcelona,08007 Spain at S.A. at Gran Via De Les Corts Catalanes,594. Fax: +34933189339, Tel: +34933180079. The Guia is alsoavailable by e-mailing [email protected].

In SympathyWe express our condolences on the passing ofthe following AIB members. We extend oursympathies to their loved ones. They will begreatly missed by their colleagues in the AIB.

LYLE JACOBSENDecember 1999

Professor

YUI KIMURAAugust 1999

Professor, Tsukuba University

JOHN D. NICKS, JR.February 1999

Professor, Pepperdine University

YASUICHIRO OHYAMAAugust 1999

Associate Professor, Rissho University


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AIB NEWSLETTER / FIRST QUARTER 2000 ü 7C H A P T E R N E W S

AIB WESTERN USACHAPTER CONFERENCE

SEPTEMBER 14-16, 2000SAN DIEGO, CALIFORNIA

The annual meeting of the AIB Western Region will beheld on the campus of Point Loma Nazarene University inSan Diego, California, September 14, 15 and 16. Meet-ing on the bluffs overlooking the Pacific towards Asia andsouth to Mexico and Latin America, participants and pa-pers will focus on the role of International Business in aglobally-integrated world.For registration information, please contact:

Anthony J. AvaloneProfessor of Business

Dept. of Accountancy, Business, and EconomicsPoint Loma Nazarene University

San Diego, CA 92106Tel: (619) 849-2622 Fax: (619) 849-2691

E-mail: [email protected]

Some of the participants in the 1999 AIB-WesternChapter Conference hosted by the Eberhardt School ofBusiness, University of Pacific. The conference was heldSeptember 17-18, 1999. (From left to right:) AnthonyJ. Avallone, Jr. - Point Loma Nazarene University, HerbJohnson - Nova Southeastern University, David M.Hunt - University of Southern Mississippi, Paul L.Frantz - California State University, Long Beach, NielsG. Noorderhaven - Tilburg University, Shekhar Misra- California State University, Chico, David Blenkhorn- Wilfrid Laurier University, Steven McGuire -University of London, Jason X. Duan - MidwesternState University, Sung-Jin Hong - Korea University,Georgine M. Kryda - University of the Pacific,Conference Chair.

AIB NORTHEASTERN USA

CHAPTER UPDATESThe AIB NE has elected a new chapter chair, Rajib Sanyal,to replace outgoing chair Lloyd Russow. Rajib can be con-tacted at [email protected]

The AIB-NE Web page is currently located at:

http://www.tcnj.edu/~aib-ne/

Also, the IBRIndex of IB articles is now housed at the Uni-versity of Toledo. With the help of Dr. Andrew Solocha,the interface between the Internet and the database has beenupgraded. Visit the new site at:

http://asolocha.utoledo.edu/aibindex

AIB SOUTHEAST ASIACHAPTER CONFERENCE

JULY 23 - 26, 2000HONG KONG SAR, P.R. CHINA

Asian Turmoil: Challenges and Opportunities for Local andInternational Business in the Asia Pacific Region will be heldJuly 23 - 26, 2000 in Hong Kong SAR, People’s Republicof China. Sponsored by the City University of Hong Kong.

The Academy of International Business Southeast Asia Re-gion (AIBSEAR) invites your participation and contributionto its 2000 Annual Conference. The AIBSEAR conferenceof this year focuses on Asian Turmoil: Challenges and Op-portunities for Local and International Business in the Asiapacific Region. The full call for papers is available online at:

http://www.hawaii.edu/aib/resource

Conference Registration fee is US$300 for AIB membersand US$368 for non-AIB members. For further informa-tion, inquiries and submission guidelines, please contact:

Conference Secretary:Miss Annie J. Zhang

Chinese Management Research CentreFaculty of Business

City University of Hong KongTat Chee Avenue, Kowloon, Hong Kong

Tel: (852) 2784-4713 Fax: (852) 2784-4271E-mail: [email protected]

Conference Chairman:Professor Oliver H.M. Yau

Associate Dean - Faculty of BusinessCity University of Hong Kong

Tat Chee Avenue, Kowloon, Hong KongTel: (852) 2788-7888 Fax: (852) 2788-7182


8 ü AIB NEWSLETTER / FIRST QUARTER 2000 F E A T U R E S T O R Y

Each one of the four JIBS issues in 1994 includedan article-length set of personal reflections byearly leaders of our field regarding their teach-

ing and research. Besides John Fayerweather, RichardD. Robinson and Michael Brooke, there was RaymondVernon’s account of his contribution to developing an IBcurriculum at the Harvard Business School after 1959:

“It did not take me long to real-ize that there were at least three dis-tinctive areas that fell loosely underthe rubric of international business,each responsive to a different set ofbusiness needs and each drawing ona different set of concepts. One sucharea consisted of the relatively famil-iar problems that national enterprisesfaced in the conduct of their tradewith foreign countries. Another wasmade up of the problems that man-agers in the headquarters of multi-national enterprises faced in their ef-forts to preside over an internationalnetwork. And a third area consistedof comparative business practices inforeign countries, to respond to the needs of students whoplanned to spend their business lives in Argentina or Ni-geria or India or Japan . . .

My efforts to contribute to the field of internationalbusiness, when seen in retrospect, seem to have reflectedan intuitive appreciation of where my comparative ad-vantage lay. Recall the three areas in which I had chosento classify the international business domain: internationaltrade and payments, the multinational enterprise, andcomparative national business systems. I knew some-thing about the first; I could not fail to take note of thesecond; and I was in no position to say very much aboutthe third. The optimal response was obvious: teach thefirst, research the second, and rely on others to pursuethe third. That relative emphasis pretty well describesthe way in which I distributed my research time at HBSover two decades . . .

Most of my colleagues, according to my interpreta-tion, were sufficiently taken with the power of their re-spective specialties to believe that its principles were validthroughout the business universe, irrespective of the di-

verse conditions offered around the globe. Indeed, as oneor two expressed it, only those concepts that had certifi-able validity under all conditions, such as the concepts ofsubstitution elasticity, a linear program, or a prisoner’s di-lemma, represented a legitimate part of their curriculum.If the concepts they were teaching needed a little supple-menting in order to be applied to the circumstances of Ja-

pan or China, that activity could be leftlargely to sociologists or to instructorsin international business. Presidingover the international area, therefore,my job was simply to place a little gilton the verdant lilies that already flour-ished in the business curriculum . . .

The freedom that I had in the early1960s to shape the content of my in-ternational business courses at theHarvard Business School inevitablyhad a price. Happily, I could teachwhat I liked; but at the same time Icould exert little or no influence overthe content of other courses at theSchool, such as marketing and finance.In this respect, however, I was in a po-

sition not unlike that of the international vice president inmany U.S.-based multinational enterprises during that sameperiod. In the decade immediately following World WarII, almost without effort or plan, various U.S. manufactur-ing firms found themselves developing an export marketin Europe and Latin America. To deal with this unexpecteddevelopment, such firms commonly recruited an exportmanager from outside their ranks, with such atypical ar-cane knowledge of customs and shipping requirements offoreign countries, and a knowledge of what one can do toconvert guilders or krone into real money. The basic func-tion of the export manager at that stage was simply to as-sist the various product managers by adding marginally totheir sales, while the managers continued to rivet their at-tention on the U.S. market . . . Ultimately, the growingresponsibilities of the export manager meant that he (rarelyshe) could no longer be denied a rank equal to that of theproduct managers. Like me, the elevated export managerhad lots of autonomy; and, like me, he lacked the power toshape the activities of the rest of the enterprise, includingits research and development plans, its product designs,

Excerpts from Ray Vernon’s Thoughts in JIBScompiled by Jean Boddewyn


AIB NEWSLETTER / FIRST QUARTER 2000 ü 9F E A T U R E S T O R Y

and its logistical networks . . .Anyone familiar with the teachings of Machiavelli

could have predicted the responses of the barons at head-quarters to the increased influence of the outsider in theirmidst. A common response was to establish worldwideproduct divisions, and in the process to render the interna-tional division superfluous; the international vice presi-dent was rewarded for his success by being elevated fromline to staff, and from there to early retirement.

Meanwhile, back at the HBSRanch, these developments were be-ing studied with the greatest interest.When in the late 1960s, therefore, theDean of the Business School pro-posed to me the abolition of the in-ternational business area, it seemedto me a reasonable and logical step.Thenceforth, according to the pro-posed plan, the various functional ar-eas would internationalize their re-spective curricula. And to ensure thatthe shift occurred, the handful of fac-ulty members associated with the in-ternational business area would bedistributed strategically among thevarious functional areas.

With hindsight, it seems evidentto me that the shift came too early bya decade or two . . .

The parallel between what was happening in the struc-tures of multinational enterprises and what was develop-ing in the structure of the Harvard Business School con-tinued into the 1970s. Among U.S.-based multinationalenterprises, a period of organizational indigestion com-monly followed the shift to global product divisions. How-ever successful a product manager may have been in theU.S. market, his or her training in economics or engineer-ing or English in a solid Midwestern university does nothelp very much in dealing with cruzeiros, import licenses,baksheesh, or revolution; nor could the typical managerbe persuaded to devote very much effort to the mastery ofthese exotic subjects so long as the markets involved wereno bigger than that in the state of Arizona . . .

Something like the same problems could be seen inthe teaching of international business at Harvard. Withhindsight, the hope that the erstwhile faculty members fromthe liquidated international business area could exert muchinfluence over the curricula of their new colleagues ap-pears to have been grossly inflated; it would take much

time and effort before influences of that sort could havemuch visible effect. Worse still, the chances were al-ways very low that the functional areas, when filling theoccasional vacancies in their ranks, would place muchemphasis on candidates with strong international inter-ests. It is an Iron Law of Faculty Recruitment that facul-ties, when left to themselves, replenish their ranks in theirown collective image. So colonizing each of the func-tional areas with an international body or two promisedvery meager results in the medium term . . .

Viewing the Business School atHarvard from my distant perch acrossthe river, however, I get a sense thatthe world is now demanding and get-ting some of the attention it ought tohave gotten twenty years earlier inthe business curriculum . . . For anacademic institution, a twenty-yearlag between the discovery of newfacts and a change in curriculum isnot all that bad; the social sciencescommonly do less well. So we cancount our blessings.

Still, I remain cautious about thefuture of international business, es-pecially that part of the curriculumthat deals with comparative nationalsystems. In this area, the problemfor the U.S.-based academic is almost

intractable. U.S. history, values and institutions continueinescapably to dominate our thinking and narrow our vi-sion. A few among us can overcome that hurdle by spe-cializing in the culture of a foreign country or two; butusually at such high opportunity costs as to limit our op-portunities to study the global business environment. De-spite that dilemma, more members of the American eliteand more teachers of international business have acquiredsome passing familiarity with such structures as thechaebol, the keiretsu, and the grupo, have wrestled withthe Chinese phenomenon of a socialist state promotingcapitalist virtues, and have come to recognize that theworld of business offers infinite variety. That is a begin-ning, but it may not be enough.”

From: Raymond Vernon, “Contributing to an Inter-national Business Curriculum: An Approach From theFlank,” JIBS, 25 (2), 1994, pp. 215-227. This articlewas the second one in a series of four “Professional Livesin International Business.”

“For an academicinstitution, a twenty-year lag between thediscovery of new factsand a change incurriculum is not allthat bad; the socialsciences commonly doless well. So we cancount our blessings”


10 ü AIB NEWSLETTER / FIRST QUARTER 2000 C O V E R S T O R Y

The Southwest’s wonderful weather andinviting sunshine make Arizona the perfectplace to vacation or to live. Wintertemperatures in the Phoenix area are mild,with cool mornings warming to pleasantafternoons. Summers are hot and dry. TheSonoran desert is the perfect backdrop for thePhoenix area’s championship golf courses andfirst-class resorts. Northern Arizona’s coolerclimate, pine forests, ski resorts, and thespectacular Grand Canyon are three to fourhours away by car. A half-day drive to the southpasses through desert vegetation to the cityof Tucson and the Mexican border, gatewayto Latin America.

The Phoenix metropolitan area is the 7th largest city in America, attracting major corporations such asMotorola, Allied Signal, Honeywell, and the Dial Corporation. Arizona is also the home to professionalhockey, football, basketball, and baseball teams. As you would expect from a city of this size, it isculturally rich, offering venues for operas, plays, symphonies, concerts, and numerous art galleries andmuseums. Arizona’s diversity makes it a popular choice for business and pleasure alike.

Arizona

One of the magical sights of Sedona, Arizona

...continued from page 1

American Graduate School of International Management.The conference will kick off on Friday, November 17,

with the Doctoral and Junior Faculty consortiums held atThunderbird all day. The exhibits will open in theafternoon, with a Presidential Reception planned for laterthat evening.

On Saturday, November 18, the placement center,exhibits and concurrent sessions will run all day. The AIBFellows Plenary will take place in the earlier part of themorning, with a poster session to follow.

Sunday, November 19 will have the placement center,concurrent sessions and exhibits all day. A Members’Meeting in the late afternoon will be followed by the galaevent at the Heard Museum hosted by Thunderbird.

The last day of the conference, Monday, November 20,will again have the placement center and concurrentsessions running all day with an awards and recognitionbanquet starting at noon. The conference will concludewith an evening poster session with wine and cheese.

While at the meeting, other alternative hotel choicesinclude the Hawthorn Suites and Embassy Suites. Bothare located within 5 miles of the conference hotel and offerlimited shuttle service. Car rental is highly recommendedfor those not staying at Tapatio Cliffs.

While in Arizona, visit one of the Seven NaturalWonders of the World, the wondrous Grand Canyon,220 miles (354 kilometers) away from the conference site(about a 4 hour drive). Located entirely in northernArizona, Grand Canyon National Park stretches for 277miles (445 kilometers) of the Colorado River and adjacentuplands. Grand Canyon National Park is a World HeritageSite. The Grand Canyon itself ranges in elevation from2,400 feet to over 7,000 feet above sea level. Witnessstunning sunsets, a spectacular display of erosion andmother earth’s natural beauty. The Grand Canyon isunmatched in the incomparable vistas it offers to visitorson the rim.

Many attractions and activities are located within theserene canyon. You’ll find more to do at the Grand Canyonthan just walking along the rim. Some of the activitiesavailable are air tours, jeep tours, horseback riding,national park hiking/camping, IMAX theater, canyon star,American dream tours, and a Native American Experience.The breathtaking beauty of the Grand Canyon is enjoyablefor all that visit.

A visit to Phoenix offers an unforgettable southwesternexperience. Come see for yourself while at theunforgettable 2000 AIB Annual Meeting in November.


MISCELLANEOUS ANNOUNCEMENTS

CALL FOR PAPERS

UU

M I S C E L L A N E O U S A N N O N C E M E N T S

• IMM NEW DELHI’S 28THWORLD MARKETINGCONGRESS

The Institute of Marketing & Management,New Delhi, will host their 28th World Mar-keting Congress on “Marketing Cooperationwith South & East African Countries”,January 4-7, 2001 at Le Meridien Hotel,New Delhi. IMM (South Africa) is the Part-ner Institute for the Congress and the Con-gress has been endorsed by the Ministry ofExternal Affairs, Government of India. Sub-mission of papers that address the Congresstheme are welcome. Please direct furtherinquiries to:

Professor Jagjit Singh, Ph.D.Executive President &Congress Convenor

Institute of Marketing & ManagementMarketing Tower

B-11, Qutab Institutional AreaNew Delhi, 110 016, INDIA

Tel: 00-91-11-6524765 & 68; 6529712&13; 4699224-5; 4697295; & 4690864

Fax: 00-91-11-4692874, 6923768E-mail: [email protected] site: www.immindia.com

Congress Web site:www.marketingcongress.com

• ELECTRONIC COMMERCEAND GLOBAL BUSINESSCONFERENCE: BUILDINGELECTRONIC BRIDGESACROSS NATIONS

MAY 17-19 2000 SANTACRUZ, CALIFORNIA

A business-academic conference examiningthe impact of the internet and electroniccommerce on the management of globalbusinesses, sponsored jointly by the CIBERsat UCLA and the University of Washington,and Andersen Consulting. Papers and dis-cussion of topics including strategy, market-ing, organizational processes, supply chain

OTHER

• MIT UNDERGRADUATERESEARCH JOURNAL(MURJ)

The Massachusetts Institute of Technology(MIT) will be initiating a new journal ofundergraduate research this year. The MITUndergraduate Research Journal (MURJ)will be an entirely student-led non-profitpublication circulating to over 15,000 pro-fessors and students at the Institute. Adver-tisements in MURJ will be viewed by a largegroup of technically-oriented individualsand proceeds will go directly to publicationcosts. For more information, please visith t t p : / / w e b . m i t . e d u / m u r j / w w w /advertising.html.

• HOW IS FDI MEASURED?

(From: The Exporter, August 1999).

A new report by the OECD (http://www.oecd.org) and the International Mon-etary Fund (http://www.imf.org) - The Re-port on the Survey of Implementation ofMethodological Standards discusses themethodology of the statistical measurementof FDI based on a survey of data collectionmethods and methodological standards for

CALL FOR PAPERS

OTHER

96 countries. This is the first survey carriedout since international standards of FDI datacollection were agreed by these two organi-zation. Besides providing comprehensiveinformation on FDI definition, data sources,collection and dissemination methods andmethodological practices for FDI statistics,the report also focuses on major weaknessesin national FDI compilation systems. Thefull text of the report can be found at http://www.oecd.org/daf/cmis/fdi/method.htm(Acrobat Reader required).

• EXPERIENCING ASIANBUSINESS AND CULTUREIN HONG KONG/CHINA,THAILAND & SINGAPORE

Earn Three Credits and Meet InternationalBusiness Leaders Face-to-Face in this con-densed summer course. Credit may beearned at the graduate or undergraduatelevel. There are no prerequisites for thiscourse. The course and 17-day tour will beled by Dr. David Ralston, Price Chair in In-ternational Business, University of Okla-homa, with the assistance of Dr. RobertTerpstra, University of Macau. The study-tour will begin in Hong Kong, Guangzhouand Shanghai China. It will move toBangkok, Thailand and conclude inSingapore. The group will leave on May 26and return June 11. The cost of the tour is$2885, not including course registration.Completed applications shoudl be submit-ted by April 10, 2000. For more informa-tion, please contact:

Dr. David A. RalstonUniversity of Oklahoma, Tulsa

700 N. Greenwood AvenueTulsa, OK 74106Tel: 918-594-8226


Please Note: miscellaneous positionannouncements are now postedexclusively on our Web site, at

http://www.hawaii.edu/aib

management, country competitiveness andinternational regulation. The conference willbe organized around six major themes: Regu-lating Global E-commerce, New E-Com-merce Enterprises, The Internet and Organi-zational Processes in Multinational Corpo-rations, Information and the Global ValueChain, Country/Regional Competitiveness inthe Internet World, and Reaching GlobalMarkets and Consumers.

For more information and/or registrationform, please visit the conference web siteat:

http://www.globalecomm.org.

12 ü AIB NEWSLETTER / FIRST QUARTER 2000 A D V E R T I S E M E N T S

The Third Facing East/Facing West Conference:A Multidisciplinary Conference on North America’s Relations with Asian/Pacific Countries

June 2-3, 2000Kalamazoo, Michigan

The ConferenceThis conference will provide a forum todiscuss business, social, legal,economic, and political issuesconcerning North America’s relationswith Asian/Pacific countries. It ismultidisciplinary and multicultural innature. The conference is co-sponsored by Western MichiganUniversity and the U.S. Department ofEducation.

Call for Papers and Panel ProposalsThe program committee welcomesproposals for papers, paneldiscussions or workshops on thefollowing topics:

➤ Trade and Investment Issues➤ Regional Integration Issues➤ Asian Studies➤ Business/Economic Issues➤ Political Issues/Legal Issues➤ Multicultural Issues➤ Accounting/Finance Issues➤ Transportation and Logistics Issues➤ Labor/Health/Welfare Issues➤ Marketing Issues➤ Immigration/Emigration Issues➤ Country-specific Issues

Each contributor must submit twotyped, double-spaced copies of thepaper, panel discussion or workshopproposal as soon as possible.Abstracts of papers presented will bepublished.

Selected papers may be consideredfor publication in the Journal of Asia-Pacific Business.

Please forward papers or proposals to:

Professor Zahir Quraeshi orProfessor Roger TangFacing East/Facing West ConferenceHaworth College of BusinessWestern Michigan UniversityKalamazoo, MI 49008FAX: (616) 387-5710Telephone: (616) 387-6093

(616) 387-5247E-mail:[email protected] [email protected]

www.hcob.wmich.edu/conf/eastwestcall.html

CALL FOR PAPERS8TH ANNUAL CONFERENCE ON MARKETING

STRATEGIES FOR CENTRAL & EASTERN EUROPEVIENNA, AUSTRIA

DECEMBER 13-15, 2000

A primary goal of the conference is to promote an international dialogue betweendecision-makers, business and government leaders from Central, Eastern and

Western European countries. For further information please contact:

Univ. Prof. Dr. Reinger SpringerWirtschaftsuniversitat, Vienna, AustriaPhone: 431-313364371FAX: 431-31336751Email: [email protected]

Dr. Petr ChadrabaDePaul University, Kellstadt CenterChicago, Illinois U.S.A.Phone: 312.362.6889FAX: 312.362.5647Email: [email protected]

AIB NEWSLETTER / FIRST QUARTER 2000 ü 13A D V E R T I S E M E N T S

The Department of Business Administration and Economics at SUNY Brockport is recruiting for a tenure track faculty position inInternational Business for fall 2000. A business-related Ph.D or ABD (in-hand by Fall 2000) with a major, focus of study, and/orsubstantial professional experiences strongly related to international business is required. Appointment will be at the AssistantProfessor level and teaching responsibilities will include international business courses and other business topics consistent withacademic preparation and professional experience.

Additional qualifications include: demonstrated student focus and effectiveness teaching college-level business courses, scholarlypotential demonstrated by publications or high-quality work in progress and research plan, ability to teach in a multi-culturalenvironment and qualified to teach graduate-level courses, team oriented demeanor, strong work ethic and commitment tocontinuous improvement.

Faculty enjoy competitive pay and benefits, a collegial work environment, modern facilities, and a safe community with excellentschools. The College is located in a large and dynamic business community with an abundance of cultural and recreationalattractions. Salary is competitive and is based on qualifications. For more information, visit our website

www.brockport.edu

Please send application including cover letter (addressing all qualifications listed above), vita, teaching evaluations, graduatetranscripts, and 3 references to:

Mr. Richard D. MeadeFaculty/Staff Recruitment Office

SUNY College at Brockport409 Allen Administration Building

350 New Campus DriveBrockport, NY 14420-2929

Expect the extraordinary!

SUNY BROCKPORT

AMERICAN SOCIETY FOR COMPETITIVENESS (ASC)CALL FOR PAPERS

2000 ANNUAL CONFERENCE ONGLOBALIZATION & THE CHANGING NATURE OF COMPETITION

OCTOBER 5-7, 2000 ATLANTA, GEORGIAThe eleventh Annual Conference onGlobalization & The Changing Natureof Competition will be held in Atlanta,Georgia during October 5-7, 2000.The conference will bring togetherleaders from business, government,and academia to share and discussideas, to reflect on experiences andapproaches, and to strengthen the spiritof cooperation and collaboration forimproved competitiveness. Theconference will concentrate on theelements of success in the globaleconom. Papers dealing with national,regional, and global strategies relatedto the themes suggested below arewelcome. Panels and symposia thathighlight emerging theories, cutting-edge research or best corporatepractices are also sought. Specialconsideration will be given to papers,abstracts, and symposia proposals that

facilitate exchange between scholars andpractitioners. In addition, proposals forpanels will be considered.

• Global Competition• Business Regulation• Maneuvering for Competitive

Advantage• Competing in Dynamic Global

Industries• Workforce Issues in a Global Context• Public Affairs and Corporate

Communications

Accepted papers will be published in theannual research volume - Journal of GlobalCompetitiveness. Highly competitivepapers may be invited for publication in oneof the journals of the Society -- Advancesin Competitiveness Research orCompetitiveness Review. The deadline forthe receipt of submitted papers is May 31,2000. To facilitate blind peer review

process, the first page should include:Title of paper, authors’ name(s),institutional affiliation(s), and phoneand fax number(s). The second pageshould repeat the paper title but shouldcontain no information that wouldidentify author or institution.Publication style guidelines of theAmerican Psychological Associationshould be used. Please send four copiesof the paper, abstract or symposiumproposal to:

Prasath B. NagendraAcademic Program Chair

Department of ManagementEberly College of Business

Indiana University of Pennsylvania (IUP)304-A ECB, 664 Pratt Drive

Indiana, PA 15705E-mail: [email protected]

Phone: 724-357-4880 Fax: 724-357-5743

State University of New York is an equal opportunity/affirmative action employer

14 ü AIB NEWSLETTER / FIRST QUARTER 2000 A D V E R T I S E M E N T S

1/2 PAGE AD - -INSTITUTE OFINTERNATIONALBUSINESS; IIB

[please scan] NEWSLETTER INFO

sThe AIB Newsletter is proud to share the latestnews about its members in the MEMBERS ONTHE MOVE and JUST OFF THE PRESS sections.E-mail your professional accomplishments, bookpublications, promotions, and honors, to:

[email protected] send typed items and photographs via mail to:

Laurel King, AIB Administrator2404 Maile Way, CBA C-306

Honolulu, HI 96822-2223 USA

AIB COPY DEADLINES are:

• Quarter 1: February 1• Quarter 2: May 1

• Quarter 3: August 1• Quarter 4: November 1

Only items received on or before the first workingday after the deadline will be considered for publi-cation. Fax us at (808) 956-3261 for informationregarding our advertising and promotional services.

Temple University, The Fox School of Businessand Management, is seeking candidates for a full-time, tenure-track Assistant or AssociateProfessor of International Business/Strategy,starting in the Fall 2000. The Fox School has amajor thrust in building a strong internationalbusiness research and education program.

For more information, please contact:

Professor Masaaki “Mike” KotabeChair - Recruiting Committee

Temple UniversityThe Fox School of Business and

ManagementThe Institute of Global Management Studies

349 Speakman Hall (006-00)Philadelphia, PA 19422, USA

Ph. 215-204-7704 Fax. 215-204-8029E-mail. [email protected].

TEMPLE UNIVERSITY


Make cheques payable to the Academy of InternationalBusiness. Applicants outside the US must pay by credit card orremit funds by means of an international money order denomi-nated in US dollars or by a check drawn upon a US bank.Foreign cheques must have micro-encoded banking information,including the ABA routing number at the bottom of the cheque, aUS bank address and have the US dollar amount imprinted onthem. The regular annual membership dues of $68 and theStudent and Low-income annual membership of $45 in theAcademy of International Business both include $40 for a one-year subscription to the Journal of International BusinessStudies. (Federal Employer ID #23-7442958).

You must return this form (or a copy) with your payment to ensureproper recording.

AMOUNT PAID: $ _________ (Dues for _____ years)

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MAIL TO: Academy of International BusinessUniversity of Hawai`i at Manoa - CBA2404 Maile Way (C-306)Honolulu, HI 96822-2223 USA

FAX TO: 1-(808) 956-3261

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Terms of Membership: For an annual fee of US$1,000, a school may designate two faculty members to receive AIB membershipand two to receive registration at the AIB’s Annual Meeting. A Ph.D. candidate may also be nominated to receive membershipand meeting registration provided that he or she commits to attending the Doctoral Consortium. Each participating institutionwill be recognized once a year in both the AIB Newsletter and the Annual Meeting Program.

INSTITUTION’S CONTACT INFORMATIONPlease type or print clearly and remit payment with form.

NAMES OF NOMINEES- Please write the names of the individuals at your institution who will receive the benefits listed below.- Attach a copy of the “Individual Membership” form on the next page for each person nominated.- Check off the box for “Institutional Nominee” on the form.

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MEMBERSHIP #1


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Our institution nominates the following two individuals to attend the AIB’s Annual

Meeting in Phoenix, Arizona, on November 17-20, 2000.

REGISTRATION #1 (name only if same as #1 above)



E-MAIL

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E-MAIL

PhD NOMINEE (Membership and 2000 Registration Fee)



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Please print clearly or type and remit payment with form.Family (or Last) Name First Name Initial

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CHECK#: ____________

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Make cheques payable to the Academy of International Business. Overpayments will be processed as gifts tothe AIB Foundation and/or the Adopt-A-Library program and acknowledged in the AIB Newsletter. Applicantsoutside the US are requested to pay by credit card or to remit funds by means of international money orderdenominated in US dollars or by check drawn upon a US bank. Foreign cheques must have micro-encodedbanking information, including the ABA routing number at the bottom of the cheque, a US bank address andhave the US dollar amount imprinted on them. The regular annual membership dues of $68 and the Student andLow-income annual membership of $45 in the Academy of International Business both include $40 for a one-year subscription to the Journal of International Business Studies. Federal Employer ID #23-7442958

You must return this form (or a copy)with your payment to assure properrecording.

AMOUNT PAID: $ _________ (Dues for _____ years)

Method of Payment:

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See the Membership Directory or website athttp://www.hawaii.edu/aib/aibinfo/structur/resint.htm for code list.

Action(s): ❑ New Membership ❑ Renewal ❑ Address Correction

Type of Membership: ❑ Regular - $68 ❑ Student - $45 ❑ Low Income - $45* ❑ Institutional Nominee - $0

❑ Current member sponsoring dues for new memberYour Name and ID Number (If Applicable)

* Low income memberships are offered to individualswith gross annual incomes below US$25,000.

AIB MEMBERSHIP APPLICATIONA C A D E M Y O F I N T E R N A T I O N A L B U S I N E S S

MAIL TO:Academy of International BusinessUniversity of Hawai`i at Manoa - CBA2404 Maile Way (C-306)Honolulu, HI 96822-2223 USA

FAX TO: (808) 956-3261

aib newsletter - vol. 6, no. 1 - 2000...

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