aidant brands
TRANSCRIPT
AIDANT BRANDS Brand Ambassador Program Overview
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RUSTPATROL.COM
WHO IS A BRAND AMBASSADOR? A description of the role, benefits, and expectations
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brand am�bass�a�dor 1. Someone who wants to help Aidant Brands in growing the
presence of the Rust Patrol line. 2. Someone who is excited about the opportunity to build a
brand and to benefit themselves in the process
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noun
Who makes a great Brand Ambassador? A great Brand Ambassador possesses • Entrepreneurial spirit!! We encourage you to find ways to
creatively market yourself and the products to potential customers. We are a start-up and love working with others who have that same entrepreneurial drive and want to build something.
• Self-motivation – you have the ability to make as much of this program as you wish. We have many people approach the Company looking at ways to turn a Brand Ambassador position into a high-paying gig. You can do this!
• Go-getter mentality – there are always new possiblities for Rust Patrol, so you have to be able to find those possibilities and follow through with the execution of initiatives.
• Love of working with new people – you can’t build a brand name without a willingness to talk to new people about the brand.
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Benefits • Make money! There is no cap on commissions. • Build a brand and see the fruits of your labor as more and
more people begin to recognize the Rust Patrol name • Work with a start-up and test your own entrepreneurial
drive
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Expectations • You are an integral part of the sales process from meeting
a potential client to obtaining a purchase order • You understand the industry of your potential customers,
including their purchase cycle • You will follow the requirements to remain a Brand
Ambassador
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Qualifications REQUIRED: • At least 18 years of age • Proficient with MS Office Suite and cloud-based software
(ex: Dropbox) • Fluent in English PREFERRED • Experience introducing new products to people
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THE SALES PROCESS Who is involved, how they work together, and where the Brand Ambassador fits in
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Who is involved? • The Aidant Brands team are employees of Aidant Brands. Company employees help to backstop all sales and ensure that orders are fulfilled on time.
Aidant Brands team
• A Manufacturer’s Representative (Rep) acts as a liaison between manufacturers (Aidant Brands) and distributors. The Manufacturer’s Rep helps the manufacturer to get stocked with a distributor. The Manufacturer’s Rep does not sell to end users.
Manufacturer’s Representatives
• Brand Ambassadors are individuals who represent Aidant Brands to distributors and end users in order to (1) help to build brand awareness and (2) help to generate sales.
Brand Ambassadors
• Distributors fulfill orders to end users. Unless there is no distributor in a given area, all sales are driven through distributors. Distributors
• End Users actually use Rust Patrol products. They may use the products in home or industrial applications. End Users
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How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
Aidant Brands works with Manufacturer’s Reps to get into distributors; with Distributors to grow sales to End Users; with
Brand Ambassadors to grow sales to Distributors and to build brand awareness with Distributors and
End Users; and with End Users to build awareness, reiterate value,
and to enter product specifications.
How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
The Manufacturer’s Representative works with
Distributors to build awareness of the company and to get Aidant
Brands products stocked with the Distributor
How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
The Distributor stocks product. The Distributor sells product and
fulfills orders for End Users.
How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
The Brand Ambassador promotes Rust Patrol to Distributors and/or
End Users to build the brand name and to obtain purchase
orders. The BA works with Distributors to fulfill orders to End
Users and to move product.
How do these entities work together?
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End Users
Brand Ambassador
Distributors
Manufacturer’s Representative
Aidant Brands
The End Users actually use Rust Patrol products at work or at home. They may be able to
purchase instantly or may have a testing and review cycle.
ROLE OF AIDANT BRANDS How the company will help you to succeed
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What will the company do for you? • Provide marketing materials • Support Brand Ambassador efforts with advertising • Provide regular training for Brand Ambassadors and be
available for guidance • Offer support from our internal team for everything from
product questions to meetings with customers to order fulfillment
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JOIN THE SQUAD The application process, hiring procedures, and additional reading links
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How to join the Squad • Read the additional reading materials to be sure that you
have a full understanding of the program and expectations.
• Complete the Brand Ambassador Application and Questionnaire and submit it with a copy of your resume to [email protected]
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Additional Reading • Brand Ambassador Program Announcement [LINK]
• This blog post gives a very detailed overview of the Brand Ambassador program and lays out the Company’s expectations for you.
• Brand Ambassador Application Overview • This blog post explains why we ask what we do in the Brand
Ambassador application. We strive to be fully transparent, so check out this post to understand our reasons.
• Hiring Processes • After years of working with recruiting, our CEO lays out some of her
experiences, some of her techniques, our hiring procedures, and why we follow strict processes when expanding our Squad.
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SPREAD THE WORD ABOUT THE PROGRAM WITH
#JOINTHESQUAD
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RustPatrol.com