aids day case study
TRANSCRIPT
Case Study World AIDS Day
#ReThinkAIDS
World AIDS Day - #ReThinkAIDS
• More than 30 years after the discovery of the HIV virus, people in India are still in the dark about the realities of living with the disease
• Our idea was to clear the myths people have in their minds regarding the disease
• To focus on couple of such common myths which people have with respect to the disease
• Our post depicted few myth busters and tried clearing doubts from the minds of the people. The post were promoted with the Hashtag #ReThinkAIDS.
Results
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www.windchimes.co.in
Maithili Divate – senior Associate Maven