FUNDRAISING WORKSHOPAIDS Walk Los Angeles 2011

THE AIDS EPIDEMICCalifornia has the 2nd largest AIDS epidemic in the United StatesRates of infection are still rising:

There is a new HIV infection every nine minutes in the United States.

HALF of those newly infected are people who are 25 years of age or younger.

AIDS WALK LOS ANGELES27th annual eventBenefits APLAOver $3 million raised last yearMore than $105 million since its inception

Leadership in prevention, advocacy, and servicePrograms such as:

Case ManagementClient AdvocacyClientlineAPLA Dental ServicesHIV Matters Community ForumsHome HealthMental Health ServicesNecessities of Life Program (NOLP) Food PantriesNutritional EducationResidential Services

&23 OTHER LOCAL AIDS SERVICE ORGANIZATIONS

Benefiting

THE CRAIGS

Craig R. MillerFounder of AIDS Walk LACraig Thompson

Executive Director of APLA

EVENT INFORMATION

Date: Sunday, October 16Time:

8:30 AM – Sign in9:15 AM – Opening Ceremony10:00 AM – Walk Begins

Distance: 10K/6.2 MilesLocation: West Hollywood Park

Early Sign In:• Turn in your donations and

receive your awards on Thursday or Friday before the walk!

• 8AM-8PM at the AIDS Walk Office

YOUR ROLERecruit as many people as possible to participateMotivate others to fundraise and invite their friendsUtilize and share fundraising tips and information

Ask us questions and don’t be afraid to try new fundraising ideas of your own!

Encourage everyone you know to participate!

“We advertise with signs and set up tables in our cafeterias with laptops so people can register online during lunch. We try to keep people motivated by sending e-mails and encouraging them to be Star Walkers.” - Sam, Pfizer

ARE YOU A GREENWALKER?• Receive all AIDS Walk Los Angeles correspondence through email

•Bypass lines on the day of the event by signing in at the Green Walker Sign In Area

•Raise the majority of your funds through credit card donations

•Download materials you need from our website (Sponsor Form, Posters, etc)

ONE STOP SHOPPING Green Walkers pick up Fundraising Incentive Awards and Sign‐In at the same time.

STAR WALKERS ARE PARTICIPANTS WITH A GOAL TO RAISE $1,000 OR MORE.•Set your fundraising goal to $1,000 or more!

•Bypass lines on the day of the event by signing in at the exclusive Star Walker Sign In.

•One on one fundraising coaching from Duyen, the Star Walker Coordinator!

•Star Walkers who raised the $1,000 goal will receive their Star Pass to gain admission to the Star Walker Breakfast

-Pastries & Snacks-Star Treatment-Entertainment

ARE YOU A STARWALKER?

FUNDRAISING INCENTIVE AWARDS

$150 or moreOfficial AIDS Walk Los Angeles T-Shirt

$250 or moreOfficial AWLA Cap and T-Shirt

$500 or moreOfficial AWLA Tumbler, Cap and T-Shirt

$1,000 or moreThe awards listed above as well as:

Star Walker Commemorative PinAn exclusive edition AIDS Walk Los Angeles 2011 Picture FrameFundraising Royalty Crown to wear at AIDS Walk Los Angeles!VIP Access to the Star Walkers Club Breakfast

YOUR FUNDRAISING HEADQUARTERSSET UP YOUR WEBPAGE!

Log in!If you don’t know your username and/or password, just click this link to request that your password be reset.

EDIT YOUR WEB PAGE

Note “My To Do List”Build/Edit my Webpage

Send Emails

Enter Offline Donations

Edit my Profile

Edit Login/Password

PERSONALIZE YOUR PAGE!• Customize your greeting and

let everyone know why you walk!

• Insert a fun image or video!• You can use one of ours

or upload your own.• To upload a video, put it

on YouTube first and then add it to your page.

• Choose one of our themes if you’d like!

• Preview how it will look, to make sure everything is the way you want it!

EMAIL EVERYONE YOU KNOW!

Import Your Contacts • Choose “Address Book Import”

• Export Address Book from Gmail, Yahoo, or Outlook

Set up email templates in Email CenterSponsor Me‐asks for support and includes a link to your personal donation page

Thank you/Matching Gift‐instructs others how to joins your team, and includes a link to your personal donation page

Join my Team‐a general message of thanks to your donors for sponsoring you and instructs your sponsors how to best utilize matching gifts.

Personalize Emails

Track the people who click on the link to your Fundraising Page!

SAMPLE FUNDRAISING LETTERS

TIP: Share a personal story"I walk for Uncle Troy.“-Jimmy

Tip: Add HIV/AIDS statistics “Did you know that every 9½ minutes someone is infected with HIV?”-Scott

TIP: Share a personal touch“I'll send a jazz-themed mix CD to every person that sponsors me as a small token of my sincerest appreciation.” –Linsey

PROMOTIONAL TOOLS TO DOWNLOAD!

“Sponsor Me” Flyers

“I Walk” Mini Posters (Now available in Spanish!)

Donation Can Wrap

Donation Can Wrap

UTILIZING SOCIAL NETWORKING•Download our Facebook Fundraising Application

•Follow us on Twitter @AIDSWalkLA and re‐tweet!

•Check out our YouTube channel or make your own video!

FACEBOOK FUNDRAISING APPLICATIONoDonate your Profile Picture

oGet the Word Out by updating your status

oShow people your fundraising progress

oShare your Story with all your friends

oChoose to schedule periodic newsfeed updates

oTag AIDS Walk Los Angeles and have your status show up on our page!

oLet everyone know about your upcoming fundraising event!

oPost the link to your Fundraising Page

What Kind of Fundraiser are you?

Computer Savvy Corporate Social Butterfly Still in School

•E‐mail Signature

•Denim Days

•Matching Gift

•Office Potluck

•YouTube

•Twitter

•Facebook •Blog

•Dinner with Friends

•Guest Bartending

•Benefit Concerts

•Sports tournament

•Bake Sale

•Penny Wars

FUNDRAISING IDEAS!Get creative! Think outside the box!Donate your birthday—donations instead of presentsDonate your outfitAre you good at crafting? Sell your goods!Have a signature dish? Host a dinner or have a sale!What’s your day job? Donate your time in exchange for donations.RecycleDonation Change Jar or a Curse Word Penalty JarSkip a snack and sponsor yourself with that money!Give your donors an incentive, personal to you, to motivate them to help you reach your goal:

HaircutPie in the faceThank you gifts

FUNDRAISING IDEAS!CREATE CHALLENGES AND FUN WAYS TO FUNDRAISE

Dress Down Donation Days

Costume Contests with Matching Gifts

50/50 Raffle

Silent Auction

Office Pie Smash

Cook‐off Challenge

Lunch Potluck

Benefit Concert

Guest Bartending

Comedy Night

Happy Hour Fundraiser

DONATIONS!Credit Card – Use Personal Fundraising Web Page

Cash and Checks – Track with Sponsor FormKeep track of your offline donations and don’t forget to note any matching gifts!

Collect money then and there!

You can submit these to:

AIDS Walk Los Angeles3550 Wilshire Blvd. Suite 890Los Angeles CA 90010

ENTERING OFFLINE DONATIONS!What is it?

Cash or Checks or Matching Gifts*These donations will not automatically appear on your donation page. 

To enter your cash & check donations:Under “My To Do List,” select “Enter Offline  Donations”

Then select “Enter Pledge”

MATCHING GIFTDOUBLE YOUR EFFORTS!

Ask every donor about matching gift programs!Establish Your Own Matching Gift Program

Ask your supervisor or CEO to match youAsk him/her to donate $50 to every person who registersAsk him/her to match what you raise at your next fundraiserAsk him/her to match all donations made by employees

Use the Matching Gift Search Engine our Website to check to see which companies have one!

Go to Raise MoneyClick on Matching Gift Information