aiesec academy - ux storytelling

UX Storytelling

Alecsandru Grigoriu | Aiesec Academy

Once upon a time...


Hollywood 3 Act rule


Hollywood 3 Act rule

Setup > Confrontation > Resolution


Storytelling

Premise, Backstory, Synopsis


Storytelling

Theme Setting, Plot, Realism


Storytelling

Shifting focus, Foreshadowing events


Storytelling

Suspension of disbelief, ballancing conflict


CharactersHero, Shadow, Mentor, Allies,Guardians, Trickster, Herald


CharactersProtagonist, Antagonist,Shapeshifter


Character ArcIntrapersonal, Interpersonal, TeamCommunity, Humanity


Tools

Storyboard


drawing

explications

drawing

explications

drawing

explications

drawing

explications

Exercise time


~

Let’s talk about apps,websites and other stuff


GPS Princess Tracking App

x

PERSONAS


PERSONASName, photo, tagline, background,objectives, main points, pain points



Photo Name + Tagline

Background Objectives

Pain PointsMain Points


Mario > “Your pipe is dirty”

oldest ofitalian family

get theprincess

too many castles

special sewerpowers

CUSTOMER JOURNEY MAP


CUSTOMER JOURNEY MAPstages, actions, emotionstouchpoints


norm

alha

ppy

ground underground castlesa

d

norm

alha

ppy

ground underground castlesa

d

x

Exercise time


SITEMAPS


SITEMAPSHorizontal, vertical, list-view,static, dynamic, future, cluster


x


Homescreen

GPSmap

Settings

About History

Profile

WIREFRAMES


WIREFRAMESSketch, blueprint, structure


WIREFRAMESBalsamiq, Axure, Illustrator,Photoshop, Pen & Pencil


Exercise time


CONCLUSIONS


RESOURCES


THANK YOU! XOXO


Design