aiesec brand
TRANSCRIPT
• Misalignment:
• Disconnected elements: compilation of brand elements without a clear purpose or link to each other.
Challenges
Brand Positioning – what is AIESEC?
•The international platform for developing responsible young leaders through leadership and exchange opportunities.
Brand Promise
Brand characteristics that influence how we communicate externally.
BRAND ATTRIBUTES:
• Daring.
• Diverse.
• Inclusive.
• Dynamic.
• Impactful.
Desired external reputation based on the attributes that define us as an organization.
BRAND MANIFESTATIONS:
• Responsible leadership.
• Global.
• Collaborative and democratic.
• For youth by youth.
• Social entrepreneurship.
The AIESEC Brand Refreshhas developed a concept for additional visual elements to give all AIESEC members and programs maximum
freedom,
flexibility &
adaptability.
The concept consists of five very simplistic but strong visual elements that reflect the strength of AIESEC born from the brand attributes:
• IMPACTFUL
• INCLUSIVE
• DARING
• DYNAMIC
• DIVERSE
PLAY, EXPERIMENT AND CREATE.
The shapes are the simplification of theletters A-I-E-S-E-C. However, theshapes are not replacing the AIESEClogo, but support the individualchapters in giving them the creativefreedom to
PLAY, EXPERIMENT AND CREATE.
USING
TYPOGRAPHYThere are two fonts you can usefor your design. You can use
Helvetica (regular, italic, bold
and bold italic) and you can use
Georgia (regular, italic, bold
and bold italic).
• You may use the long logo or short logo
• AIESEC text signatures can be used for AIESEC Sub-brands (ex. Y2B, ELD Programmes)
AIESEC LOGOThe logo can be used as a powerful tool for communication if communicated consistently and with repeatedly. Follow the rules which are written down for the AIESEC logo.
• Colour Combinations
AIESEC LOGO
• Always preserve the logo’s proportion
• Use the logo only in horizontal or vertical form
• The logo should always be distinctly identifiable and should not be altered in any way.
• Logos without backgrounds are allowed.
• The “AIESEC” letters on the logo should always have solid color that is aligned with the logo color combination
• The AIESEC “Blue Man” can be used for Social Media Page Profile Photos
Checklist• The international platform for developing
responsible young leaders through leadership and exchange opportunities.
• Network - Interpersonal Skills – Opportunities -Practical knowledge and skills. Is it reflecting at least 2 benefits?
• Professional – International – Inclusive –Responsible – Impactful. Are we showing at least 2 Brand Attributes?
• Is it adhering to the visual guidelines?
Let’s Summ It Up •What is Branding - Share your story
•GCP: Connecting with People - Google Brand
What is a Brand?