2014.9.6

ER FUNCTION TRACK Xylona Xu

SUPPORT AND SEXY

AGENDA

✤ GET TO KNOW!

✤ MY UNDERSTANDING OF ER!

✤ CURRENT SITUATION!

✤ YEAR PLAN!

✤ ROLE IN LC(HOW TO SUPPORT OTHER/HOW TO SUCCESS MY FUNCTION)!

✤ OUR VALUE AND GOAL(BRAIN STORMING)

GET TO KNOW

✤ SALES YOURSELF

MY UNDERSTANDING OF ER

✤ ER = SPONSOR? = MONEY?

CURRENT SITUATION

✤ 1-6⽉月：!

✤ 有效cc：200+!

✤ 有效cv：21!

✤ revenue：9800（cash）!

✤ 508 （EP benefits, 保险折扣）!

✤ 3000（lc benefits，留学代⾦金券，只是没⼈人⽤用）!

✤ Intern opportunity by partner：汇丰1，兴业1，

CURRENT SITUATION

✤ LC Partner(Including CSR Partner/Youth Marketing Partner!

✤ No.of LC Partner Generated:11!

!

✤ 美中国际，利宝保险，汇丰银⾏行，兴业银⾏行，协信地产，韦博英语，美联英语，新航道英语，(iGCDP 部分政府单位）:重庆市慈善总会，重庆市少年宫，重庆市⾣酉阳县政府，重庆市涪陵县政府

ER PLAN IN NEXT HALF-YEARfocus Strategy Action MOS KPI Responsible

Students’ market

CI event: online promotion/ offline Y2B

Global village sales revenue/ market impact/ OGIP raise

/ ALL +ER Manager/OCP

Career forum (OGIP)Human library (to

student)XPS+Returnee gathering External market-

charity affair redefine the branding of internal and external to Human Library

Hi peace dove sales revenue/ partner feedback/ media report

/ ALL +ER Manager/OCP

Dare to DreamEmpower the youth

Resource management AIESEC internal marketFinal LC Meeting

LIC sales revenue/ member feedback and involvement

/ ALL +ER Manager/OCP

LC DAY+ Alumina gatheringAnnual election

AIESEC GAME

past data analysis update the new proposal data report LCP/VPF/ER Manager

event line and financial model rebuilding KM system building / / VPF /ER manager

Proposal regulation regulation model for each event

/ LCP/VPF/ER manager

Alumni management alumni resources management

database/ regular email/HOP internship or job opportunity

Active number 20 VP F/LCP/ER manager

MARKETING

Fundamental Process of MARKETING !

!

STP(segmentation+ targeting + positioning) + 4P（price ＋ product ＋promotion + place)+SALES+CRM!

=Marketing

SALES PRINCIPLE

1)Answer your phone!

2)Don't make promises unless you will keep them!

3)Listen to your customers!

4)Deal with complaints!

5)Be helpful - even if there's no immediate profit in it!

6)Train your staff to be always helpful, courteous, and knowledgeable!

7) Take the extra step!

8)Throw in something extra

MORE

✤ KYC!

✤ CROSS SALE!

✤ DON’T WORK WITH BAD EMOTION

KNOW YOUR PRODUCT

4P (what you can give to your customer - directly indirectly)!

Historical data (influence/impact)!

Price!

Cooperation model

ROLE IN LC

!

✤ Training deliver to OCP and OC ER!

✤ ER GOAL Setting in each event!

✤ proposal innovation and modification(standardize )!

✤ external resources management

OUR VALUE AND GOAL

✤ SHARE SAME VALUE IN TEAM!

✤ minimum goal!

✤ maximum goal

01

Team working schedule