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Founded  in  1948,  AIESEC  has  more  than  65  years  of  experience  in  developing   highly   potenCal   youth   into   globally-­‐minded  responsible   leaders.   AIESEC   is   currently   present   in   over   124  countries  and  territories  and  is  supported  by  the  World  Economic  Forum  and  UNESCO.    AIESEC  in  Vietnam  was  established  in  2006.  For  the  past  7  years  we   have   been   facilitaCng   youth   leadership   acCviCes   as   well   as  internaConal   internships   &   volunteer   experiences   across  Vietnam.    In   order   to   conduct   successfully   Youth   Speak   2014,   AIESEC   is  lucky   enough   to   have   partners   who   share   the   same   value   and  vision   of   youth   development   with   us.   We   appreciate   all   the  financial   support,   as   well   as   advice   and   feedback   in   the   past   6  months   and   look   forward   to   having   another   chance   of  working  with  you  in  the  future.  

KOFI ANNAN  

In an era of globalization AIESEC’s programs have helped

young people around the world to develop a broader understanding

of cultural, socio economic and business management issues.  

Former  General  Secretary  United  NaCons  

ABOUT AIESEC  

ABOUT VIETNAM �YOUTH SPEAK 2014�  “Understanding   the  genera5on  of  now”   is   the  main   purpose   of   Vietnam   Youth   Speak,   as  AIESEC,  we   believe   that   only   by  understanding  the   current   youth   can   we   create   the   right  opportuni2es   for   them   to   develop   as   well   as  contribute.    Vietnam   is   currently   having   a   “Golden  PopulaCon   Structure”,   where   for   every   2  workers,   there   are   only   1   dependent   person,  and  GeneraCon   Y   is   joining   the  workplace   at   a  very   fast   pace.   The   current   generaCon   are   the  only   generaCon   in   the   workforce   that   never  expected  to  work  for  one  company  their  whole  life,  is  extremely  technology  independent,  loves  instant   graCficaCon   and   has   big   expectaCons  but   does   not   always   know   or   value   the   steps  involved  to  reach  those  expectaCons.    

RESEARCH TOPICS AND TIMELINE �From  April  –  July,  AIESEC  and  supporCng  partners  conducted  both  qualitaCve  research  (focus  group  discussion)  and  quanCtaCve  research  (survey)  which  cover  4  main  areas.  

 

I STUDY � I WORK � I COMMUNICATE � I CARE �

5  –  25  April  Focus  Group  

29  April  Launch  Event  

1  May  –  15  June  Survey  DistribuCon  

15  June  –  15  July  Analysis  

July  Report  Launch  

FOCUS GROUP DISCUSSION by NIELSEN �            Open-­‐ended   and   flexible   format   allows   for  thorough  exploraCon  and  analysis  of  responses  on  both  raConal  and  emoConal  level.    Able  to  analyze  not  only  based  verbal  response  but  also  facial  expresses.    06   respondents   per   group   led   by   an  experienced  moderator   in   the   duraCon   90-­‐120  minutes  per  group.    Enables   the   use   of   projecCve   techniques   to  bring  out  hidden  consumer  moCvaCons.            

INFORMATION COVERAGE �

CAREER  PREFERENCE  

Understand  youth  ‘s  career  preference,  &  how  to  approach  them  •  Their  expectaCon  and  preparaCon  for  new  job/  new  company    

•  Key  source  of  influence  and  touch  points  in  career  choice  of  youth  

•  PercepCon  towards  company  recruitment,  esp.  the  management  trainee  programs  

•  MoCvaCons  and  barriers  towards  the  management  trainee  programs    

QUICK  UNDERSTANDING  ON  

YOUTH  

Establish  strong  background  to  understand  their  career  preference  •  Life  styles,  hobbies  and  values  

•  Dreams  and  concerns  

•  ExpectaCon  in  life  

Within  one  month,  8  focus  group  discussions  were  conducted  in  both  Hanoi  and  Ho  Chi  Minh  ciCes  with  a  total  of  48  ahendees  recruited  out  of  200  applicaCons.  

OUTPUT | HIGHLIGHTED MOTIVATION FOR MTP �

Personal  career  exploraCon  via  internal  departments  rotaCon  

program  

Receive  coaching  from  senior  people  in  high  credit  company  

MT  is  an  award  to  self-­‐affirm  personal  ability  and  foster  confidence  

HCM  student:  MT  Program  is  a  foundaCon  for  future  but  sCll  just  an  

opCon  for  career  

HN  student:  a  must  and  unique  career  opportunity,  which  is  as  a  result  of  

family  pressure  

No  trust  in  assessment  as  there’s  no  explanaCon  why  pass  why  fail.  Some  

test  is  not  fair  

Too  many  documents  required  in  the  applicaCon  package  

5-­‐Year  for  MTP  is  quite  long  

IT  student:  MTP  is  for  business  student  only  plus  informaCon  is  limited  as  

there’s  not  much  promoCon  in  campus  

Law  Student:  No  opCon  for  laws  student,  law  university  is  even  not  

listed  in  the  university  list.  

OUTPUT | KEY BARRIERS OF MTP �

ONLINE SURVEY�  With   a   total   of   33   quesCons,   the   survey   was  mainly   created   and   distributed   online   by   Fluid  Survey  system.    •  Qualified  responses:  2657  •  CompleCon  rate:  89%  •  CompleCon  Cme:  00:16:40  •  DistribuCon  channels:  Facebook  and  Email    

         

PART 1: WHO ANSWERED THE SURVEY? �All  the  respondents  were  born  between  1989  and  1995  (19  -­‐    25  years  old).  However  younger  genera2on  (1993,  1994,  1995)  accounts  for  more  than  65%.      

30%  

24%  22%  

14%  

5%  3%   2%   1%  

1995   1994   1993   1992   1991   1990   Other   1989  

PART 1: WHO ANSWERED THE SURVEY? �Out  of  5  respondents,  there  are  3  females  and  2  males.  Ho  Chi  Minh  region  number  of  responses  outnumber  Hanoi,  Danang  and  other  region    

PART 1: WHO ANSWERED THE SURVEY? �Business  students  accounts  for  58%  of  the  responses  while  technical  students  accounts  for  10%  

58%  

16%  

10%   10%  

4%   3%  

Business   Other   Engineering/  IT/  Natural  Sciences  

Social  Sciences/  Arts/  LinguisCcs  

Health/  Medicine/  Law  

EducaCon  

PART 1: WHO ANSWERED THE SURVEY? �There  are  students  from  80+  universi2es  joining  the  survey.  Top  10  makes  up  a  total  of  63%      

13%  

9%  

9%  

8%  

5%  

5%  

5%  

4%  

4%  

Foreign  Trade  University  (HCM)  

RMIT  University  (HCM)    

University  of  Economics  (HCM)  

Other  

University  of  Economics  and  Law  (HCM)  

Foregin  Trade  University  (HN)  

University  of  Social  Sciences  and  HumaniCes  (HCM)  

University  of  Economics  (DN)  

NaConal  Economics  University  (HN)  

PART 2: SURVEY FINDINGS | GEN Y and EDUCATION �Good  academic  results  s2ll  remain  important  to  students  but  they  are  becoming  more  diverse  in  learning  things  outside  their  curriculum.    

67%  61%  

46%  39%  

26%  19%   16%   16%  

10%  2%  

PART 2: SURVEY FINDINGS | GEN Y and EDUCATION �SoT  skill  development  appears  to  be  of  high  value  and  importance  when  selec2ng  a  university,  even  more  than  syllabus  itself.  Method  of  Teaching  is  the  key  influence  while  IT  system  is  not  yet  perceived  as  an  essen2al  factor  in  university  educa2on.      

76%  

61%   60%  

38%  33%  

17%  

6%   6%  2%  

PART 2: SURVEY FINDINGS | GEN Y and EDUCATION �Social/  volunteering  clubs  remain  most  popular,  even  even  though  academic  results  was  valued  as  highly  important.  This  aligns  with  the  previous  findings  as  students  think  that  clubs  are  the  places  that  can  offer  them  soT  skills  development.  

39%  

26%  

17%  

7%   6%   5%  

PART 2: SURVEY FINDINGS | GEN Y and EDUCATION �Gen  Y  students  value  further  study,  but  the  majority  of  them  prefer  to  have  higher  educa2on  abroad  (33%)  than  in  Vietnam  (5%).  

47%  

33%  

7%  5%   4%   3%  

0%  

Look  for  a  job  

Have  higher  educaCon  abroad  

Have  a  gap  year  

Have  higher  educaCon  in  Vietnam  

I  don't  know  yet  

Other   Join  the  military  

PART 2: SURVEY FINDINGS | GEN Y and EDUCATION �The  majority  of  students  think  that  educa2on  in  the  university  can  not  prepare  them  sufficiently  for  the  workplace  (44%)  when  a  minority  of  students  think  yes  (20%).  

7%  

37%   36%  

18%  

2%  

Strongly  disagree   Disagree   Neutral   Agree   Strongly  agree  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�Students  are  very  confident  and  op2mis2c  towards  being  able  to  find  a  preferred  job  within  4  months  aTer  gradua2on  (75%),  even  though  the  employment  rate  in  Vietnam  keeps  increasing  in  recent  years.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�Business  Services  remain  the  most  popular  industry  among  students.  However  the  chart  shows  a  rising  trend  in  Armed  forces/  Government  and  Non-­‐profit  sectors.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�With  the  growth  of  informa2on  technology  in  the  21st  century,  students  have  trusted  Internet  and  Newspaper  for  career  advice  /  informa2on  mainly  because  of  the  diversity  and  objec2ve  of  informa2on.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�When  it  comes  to  choosing  career,  students  nowadays  make  decisions  based  on  their  ability  and  interest  first  rather  than  income.  However  income  s2ll  remains  a  very  important  factor.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�Overall,  students  want  to  be  able  to  commit  themselves  with  one  or  two  companies.  However  they  only  expect  to  stay  with  the  first  company  from  1-­‐2  years.  This  indicates  the  lack  of  self-­‐awareness  and  career  orienta2on  of  students  even  aTer  university  gradua2on.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�It  is  surprising  that  working  environment  rises  to  the  top  factor  that  influences  students’  choice  of  company  with  60.4%.  Company  culture  and  values  only  rank  number  3  with  43.2%  and  CSR  only  rank  number  8  with  9.6%.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�Majority  of  students  want  to  see  career  progress  or  clear  path  of  promo2on  and  development  in  a  company.  This  is  something  company  should  focus  on  in  order  to  to  retain  young  talent.  

PART 3: SURVEY FINDINGS | GEN Y and CAREER�Management  Trainee  Program  (MTP)  is  growing  its  popularity  and  students  perceive  MTP  as  one  of  the  best  gateway  to  success  at  young  age  but  the  only  around  10.6%  apply  for  it.    

PART 3: SURVEY FINDINGS | GEN Y and CAREER�The  reasons  for  this  high  awareness  –  low  applica2on  is  either  because  of  high  requirements  from  the  company  (GPA,  many  rounds  of  assessment)  or  students  have  other  choice  for  their  career  development.  

PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION �Though  Facebook  is  banned  in  Vietnam  and  it  is  difficult  for  people  to  get  access  to,  it  remains  the  most  popular  social  media  channels  for  gen  Y  with  98.7%.  Vietnam’s  social  network  Zing  ranks  number  3  with  21.9%.  

PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION �On  average,  young  people  spend  2.5  –  3.5  hours  per  day  on  social  media  channels.  

PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION �Laptop  is  a  must  a  for  almost  any  university  student  with  90.1%  and  of  more  importance  even  than  mobile  phone.  

PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION �This  explains  the  sheer  importance  of  laptop  as  a  tool  of  learning  and  communica2ng  for  university  students  when  they  use  it  the  most  in  daily  life.  

PART 4: SURVEY FINDINGS | GEN Y and COMMUNICATION �In  the  era  that  wifi  can  be  accessed  from  almost  anywhere,  social  messenger  become  as  popular  as  SMS  with  no  surprise  Facebook  is  the  leading  one  in  Vietnam.    

PART 5: SURVEY FINDINGS | GEN Y and SOCIETY �Similar  with  most  of  countries  in  Asia  Pacific,  young  people  in  Vietnam  value  family  the  most  with  the  total  percentage  up  to  89.8%.    

PART 5: SURVEY FINDINGS | GEN Y and SOCIETY �Social  impact  only  accounts  for  10.8%  in  the  previous  chart,  however  in  fact,  out  of  10  students  there  will  be  8.5  of  them  having  done  volunteer  work  in  the  past.  This  raises  the  ques2ons  towards  the  real  mo2va2on  as  well  as  the  percep2on  of  young  people  towards  volunteer  work.  

PART 5: SURVEY FINDINGS | GEN Y and SOCIETY �Social  impact  only  accounts  for  10.8%  in  the  previous  chart,  however  in  fact,  out  of  10  students  there  will  be  8.5  of  them  having  done  volunteer  work  in  the  past.  This  raises  the  ques2ons  towards  the  real  mo2va2on  as  well  as  the  percep2on  of  young  people  towards  volunteer  work.  

PART 6: SUMMARY FROM ADECCO GROUP �By  Nicola  Connolly  -­‐  General  Director  of  Adecco  Vietnam,  Chairwoman  of  EuroCham.    

Generation Y is very eager in the sense of wanting more varied methods of studying and working. The highest number of respondents (66.8%) said that academic result is the most important, but they also realize the value of learning more soft skills (60.7%) or self-challenging in other contest (45.9%).

More importantly, Yers become more dynamic and confident than their elders thanks to the growth of internet and social media. 38.9% of respondents want to widen their social network because they look to learn new thing from reality and from their peers.

Generation Y seems to recognize the pioneering role of higher education. Apart from the highest of 47.4% look for a job after graduation, the 33.3% still want to seek for oversee studying as they understand the need of having global knowledge and work experience.

Looking at the number of 74.6% of Yers believe that they can find a job immediately or within 1 to 4 months after graduation, they appear to be confident and intelligent to become the future leaders.

In fact, there’s 20.75% fresh graduates unemployed (Q4 2013) so Gen Y have to prepare themselves and manage their expectation while looking for the first job. To address this issue, Yers should know how to select a good company to work for (with 60.4% look to the company environment not a salary) and equip themselves by taking more soft skill course or internship.

The number of 69% want to stay in the first company for 1-2 years which is only good enough to learn and adapt company culture. After this time, they have to decide whether they can develop in the current company and will need more time to seek for promotion, or decide to move on to another environment for a new start.

 

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