aiesec website introduction, international presidents meeting 2009
DESCRIPTION
This slideshow is from the launch of the new AIESEC Global Website, engaging 35,000 young people across the world. To find out more about AIESEC, the world's largest youth run leadership organisation, head to www.aiesec.org.TRANSCRIPT
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
www.aiesec.orgAIESEC website renovation
Introduction to Countries
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Marco MontemagnoCo-Founder and CEO of Blogosfere
CODICE INTERNET
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
The proposal: Becoming first choice Online
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Organisations that are first in their field.
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Greenpeace
Obama’s campaign team
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
The brief?
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
1) Catch ‘traffic’, members and partners, and direct them into the
offices and recruitment stalls of the AIESEC network.
2) Create a hub for the momentum already;• here• here• here
3) Refresh our website to represent AIESEC as an organisation run by young people for young people
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
The process?
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Stage 1) Digital Consulting
The strategy, How we move from current state to desired state, project scale and scope, concept
creation…
Outcome: A map of the website and chosen channels
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Stage 2) Design
Filling in the spaces, content creation, filling the channels with content, graphics…
Outcome: A graphic mask of each stage of the website
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
Stage 3) Technical Implementation
coding, programming, uploading the content onto the CMS, user testing…
Outcome: The Global website. Delivered.
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
The timeline?
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
November - April 15th 2008: Concept creation, Design and technical implementation of the website Project
February 24th: Internal Launch of the website at International Presidents Meeting to Presidents and alumni
March 11th-March 31st: Global Expros Conferences: Internal Launch of Global Website to members and testing
April 15th: Go-live date! Public Launch of the Global, Country and Local websites.
ROME, ITALYINTERNATIONAL PRESIDENTS’ MEETING 2009
The website