Aims and Considerations sheet

Existing Products:How many existing artefacts do you feel you will need to look at? I will need to look at several different types of existing artefacts to ensure I am getting the correct idea. Looking at many existing products will allow me to see which kind of things work and which don’t. My aim is to inform 16-24 year olds that SASH does exist and does help people. Making sure that I advertise on the correct artefact is essential. What kinds of artefacts are you expecting to look at?I expect to look at artefacts such as billboards, bus adverts, bus stops, college posters, taxi adverts, cinema adverts and other popular things, which will inform people of the charity. Looking around at all types of artefacts and what kinds of adverts go where is very important. To know what subjects go where is important as the different target audiences could be looking else where. What elements will you be looking at to help you with your research?I will definitely be looking at the copy on existing products to make sure that I am speaking to people in the correct manner. Also, I will be looking at the images being used so I do not offend anybody in any way. If I was to offend people whilst advertising it would make the charity look bad and the word would spread that the charity is rude or worse.

Primary Research:How many people would you hope to question as part of your primary research? I hope to get lots of results during my research so that I get many peoples points and opinions. This way I will be able to make sure that I take on everybody’s considerations. It will also allow me to make the adverts the way people like them, or try.

What age group would you like to target and why?I would hope to target 16-24 year olds, as this is whom the charity specialises for. I will have to make sure that I target the advert well to attract young peoples attention.

What methods will you use?To gather audience research I will use many different types of methods in order to get as much information as I need. I will use methods such as questionnaires on paper, survey monkey or interviews. From previous experience I think these are the most helpful ways of finding out information about an audience. How will you know if your research has been successful?I will be able to tell if my research is successful by looking at the results that I get. If all answers are a wide range of opinions I will presume I have not got the results I want. Hopefully the results I collect will be similar to each other so that I then have some kind of understanding what people like and want.

Considerations:Why might you need to be sensitive when carrying out research during this project?When carrying out research I need to be very careful with the questions that I ask. Some things which I might say could seriously offend people and what the feel. For example, If I ask a very personal question they will feel like they will not want to answer. Or, if there is a question about an experience the interviewee could have gone through, it could upset the person. Therefore I will have to think very carefully when creating questions for the research.Could you face any problems when trying to do this research? If so, is there a way to overcome these?There could be many problems, which may happen when taking out the research. For example, if I was to loose any research which I gathered I could have wasted a lot of time. Therefore I will have to make a contingency plan with extra contingency time to use in case of any accident, which may occur.Where would you expect your finished pieces to be displayed and distributed?I could expect my finished pieces to be displayed on placed such as billboards, buses, bus stops, college doors, schools, cinemas, hospitals, taxi’s streets and any other popular places that these people may be seen.

What funding issues might an organisation like SASH face?SASH is a charity helping people when they become homeless. Therefore their funds may be very low. This is because they have to fun people to go to homes, to eat, drink and get clean. The costs of living are not cheap and when a charity is helping so many people, they are bound to use lots of money.