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#AirArabia

COMPANY HISTORY

#Started in 2003 with two leased AIRBUS 320 jets.#Sharjah-based airline.#UAE’s third airline.#Established a position in the regional LOW-COST MARKET in a short span of time.

Adel Abdullah Ali,CEO,Air Arabia group pointed out clearly in 2013 that the company would always cater to the low cost market.

Air Arabia targets the 85% of the potential regional customers who cannot afford normal flying charges.

It is the first and the largest LCC (Low Cost carrier ) in Middle-east and North Africa.

How was Air Arabia different from its competitors?

Air Arabia utilized cost-cutting practices characteristic of other LCC’s and thus delivered lower fares to consumers.

How did they become so successful in a little over a decade?

1.Careful choice of the aircraft –AIRBUS 320 combined comfort and efficiency.2.Larger cabin space and wide aisle.3.Best legroom and a generous seat width.4.Using a universal aircraft , training rates were substantially lowered.

Air Arabia currently owns 39 Airbus 320s with a current order of 44.The Arab Spring between 2010 and 2012 did not affect the aircraft requirement in the middle east.

PIONEERING

TECHNOLOGY

INTRODUCTION OF SHARKLETS IN 2012.

FUEL HEDGING TO KEEP PRICES CONSTANT

User-friendly online booking system1.Reduces turn-around time , thus keeping planes in the air.2.Upto 90% off on baggage charges on pre-selection of baggage allowances.3.Select meal of own choice from Sky-cafe.4.Select preferred seat and guarantee that it is saved for you.

MISSION

#Great flying experience#Affordable rates#Good customer service

Why do people prefer Air Arabia?

Low faresFrequent flightsSafety as the top agendaGood reputationGood customer service

More than a 100 destinations covered from Sharjah.

Increase in passengers in the last decade

SUMMARY

DISCLAIMER

Created by Arohi Prabhune,VNIT,Nagpur,as a part of a marketing Management internship under Prof. Sameer Mathur,IIM Lucknow.