Music Video Analysis

Mcbusted – Air Guitar (Performance)https://www.youtube.com/watch?v=6mLKQgP8pdM Target Audience & Needs

Mcbusted is mainly aimed at young girls due to the fact they used to be two bands ‘Mcfly’ and ‘Busted’ in the 2000’s. Children who used to be there fans are now older teens and still enjoy their music. They mostly appeal to the females due to the fact it’s a group full of young handsome males, I think they would also appeal to homosexual males as well as females. I think race, ethnicityReligion isn’t important.

Lyrics (Meaning Implied?)

The video features the band in a large room where they, along with their instruments and fans, keep reappearing and disappearing. The song its self is called air guitar and the chorus of the songs is ‘Close my eyes and see the crowdBut my fingers don't make any sound my air guitar.’ When signing these guitars in the performers hands disappear and they are then playing the ‘Air guitar’.

Tempo Mcbusted create all there backing music with their own instruments that you see on their video, drums and guitar. They

perform with these because it is a performance video and it shows the target audience what they would be watching if they went to see them live, it gives us more of a personal effect as if they are performing to us.

Music Video Analysis

Genre The genre of this song is pop punk, It’s a pop song but because of their effect of the electric guitar and drums with the rock star style video of them dancing about with their instruments makes it pop punk.

Camera Technique The footage that they have filmed shows that the band are fun and enjoy giving a performance not just this music video but all the music videos they do has them having a laugh showing what they’d be like in concert. They use eye contact with the camera as if they are looking at us when they are performing. By using an extreme long shot you can see them all dancing as they are performing and have organised moves such as jumping together.

Music Video Analysis

Editing The duration of the music video involves a lot of fast cutting with seconds in-between each clip of them performing. There isn’t a lot of editing within the music video because they want it to look fun and like they just want us to see how they perform on stage.

Use of Digital Effects Because it is a pop rock genre all the boys are dressed in dark colours such as black and red and don’t stand out as much as they could do, with it being associated with ‘rock music’ this part is what makes this the noticeable that it’s a pop/rock. Even the background of where there performing is dull, if it wasn’t for the spot lights being bright then the video itself would be really dark and dull. Even the crowd in the background watching them is dressed in dark dull colours.