The Air Malta StoryAir Malta’s role as the standard bearer for the nation –Reflecting the colourful and diverse characteristics of

the Maltese Archipelago

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Air MaltaDestination airline

As a destination airline Air Malta will ensure that our customers are able to engage with the Malta experience from the moment they first consider visiting the Maltese islands, throughout their journey until the return home.

• Air Malta has a unique connection to Malta.• Air Malta has an unrivalled knowledge among airlines of Malta as a

destination.• Air Malta is not a “legacy/network carrier” connecting many

destinations to many destinations.• Air Malta is not a “no-frills low-cost” airline offering nothing more than

the cheapest seats to subsidised destinations.

FutureBrand ® 3

1. A benchmark for quality services and products

2. The preferred choice for future travellers who want to make the most of Malta

3. Inspiring – and reflects what is unique and great about Malta

Air MaltaA standard bearer that is…

FutureBrand ®

Air MaltaOur positioning versus the competition

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As the most innovative and commercial Maltese business, Air Malta leverages its asset base of customers, consumer data, infrastructure and capabilities to provide opportunities for investment and profit.

100% Malta.

Air Malta is the authentic Maltese airline that is an ambassador, guide and broker for Malta. We create products, services and experiences that are competitive and profitable, and relevant to leisure and business customers who value the ‘Maltese difference.’

FutureBrand ®

Air MaltaOur mission

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To deliver 100% on the Maltese difference we stand for and believe in.

To become the standard bearer for Malta that supports the Maltese economy, people and culture via world class passenger service, operational excellence and commercial product innovation that inspires preference, trust and pride.

FutureBrand ®

A warm, friendly, reliable and unique airline brand

and business made up of people who understand what today’s travellers

want and who serve those travellers looking to make

the most of Malta

Air Malta is….

FutureBrand ®

One of the world’s leading airline brands that

successfully drives competitive advantage for

its passengers, its employees, its partners

and for the Maltese economy and community

as a whole.

Air Malta is….

FutureBrand ®

Our Vision

Flying the pride of Malta.