air miles reward miles - gamification in customer engagement - manu melwin joy
TRANSCRIPT
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AIR MILES REWARD MILESGamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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AIR MILES REWARD MILES• AIRMILES seem to understand
the true power of gamification
in loyalty programs:
– Accelerating engagement and
understanding
– Targeting the underlying drivers of
loyalty program impact
– Controlling PR related costs
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AIR MILES REWARD MILES
• Air Miles recognizes
that the impact of its
loyalty program is
ultimately driven by
earning and spending
rates.
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AIR MILES REWARD MILES
• Any loyalty specialist
will tell you that when
both rates go higher,
the ulitmate winner is
the loyalty factor
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AIR MILES REWARD MILES• By creating a competitive
element between members,
Air Miles will drive check-in
(and hence visits) to its
sponsor locations -- a key
driver of earning levels.
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AIR MILES REWARD MILES• What’s best about this effort
is that it is driving
engagement among the best
members -- often not the
focus of companies -- despite
it being the highest likely ROI
in terms of business value
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AIR MILES REWARD MILES• All this is achieved by
gamification which offers
much higher visibility while
keeping costs per
impression lower (without
impacting good will)
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