airline apps’ use of interactive airport maps to improve experience
TRANSCRIPT
Carlos Faxas
Campbell Kennedy
Jerry ZeephatDay-of-Travel Services
Airport maps in context.
Disclaimer…
Smart appthat synthe-
sizesinformation
from
Improving the passenger experience starts by addressing the causes of stressWhere I am
Where anything is locatedWhere I need to be, or when
Current status of my flight
Current time
Beacons & GPS
Airport Maps
Flight Info & Boarding Pass
Flight Info
Mobile DeviceHow long will it take to get there
Airport Maps + Wait Times
“I don’t know with 100% certainty…”
to provide contex-tual
guidance
APIs
SITA and Third-PartyValue-Add APIs
Native Apps andResponsive Web
Queue Times
LocationData
GPS Beacons
Flight Info
PAX Identity
Monetization
…and much more
Smartphones
Tablet Apps
Desktops
Common Use Kiosks
Wayfinding/Info Kiosks
Centralized access,
management and editing
Push (SMS/MMS)
Leverage Everywhere
Airport Maps
Making it Real: Microservices ArchitectureEliminate silos with reusable components forALL airport-to-passenger touch pointsCreate & Manage Once
What can we learn via analytics?Leverage the big data collected
• Identities & demographics• Travel scenario• Locations• Actions• External factors (e.g. disruptions)
Example:• At which locations in the airport do
people summon the indoor maps most frequently?
Panel Discussion
Audience Questions?