DRAFT PROJECT PROPOSAL FORMOffice RecordDate Received:Received by whom:

ReceiptStudent name:Student number:Received by:Date:

Student Name:Jamie Bhekiwe Lucas

Student No:TP027646

Email Address:Baphomet.lucas@gmail.com

Programme Name:International Business Management

Title of project:Airline E-ticketing in Malaysia: A correlative study of Trust in Electronic Commerce and Individual VariancesPlease record which module(s) your topic is related to:

1. IntroductionAssume the reader has very little knowledge of the subject. Introduce the topic, the sector of business/industry concerned and how the project relates to it. Define the context of the problem and identify the research required to solve it.

Due to the diversified use of online-based ticketing, airlines are competent to minimize labor costs and in some cases eradicate or commission entirely in an effort to improve profit margins (Mustafa Oz, 2012).Airline E-ticketing is utilized to signify the purchase of a seat on a commercial airline, typically through a website or by telephone. An airline e-ticketing incorporates the issues and delivery of the ticket into a single operation (Tee P.K, Benjamin C.Y.F, Behrooz G. and Lim M. K, 2014) which is a more practical and faster alternative to conventional airline ticketing, effecting substantial cost reductions for both airlines and travel agents This method of airline ticketing is exponentially replacing the conventional paper-based tickets as airline companies commonly impose surplus charges for issuing them (Anyasi.I, Obiazi.O, Evbogbai.E, Akpaida.A, Onianwa.U, Ebegba.D, 2012). 2.Problem StatementIdentify past and current work in the subject area. Outline the key references to other peoples work, indicate for the most pertinent of these how your proposal relates to the ideas they contain.

]E-ticketing by definition is a combination of issue and delivering the ticket from a single operation (Tee P.K, Benjamin C.Y.F, Behrooz G. and Lim M. K, 2014). Nevertheless, there are certainly numerous parameters that persuade the intention, tendencies and attitudes to make purchases online or adopting to airline e-ticketing. These parameters incorporate attitude, perceived risk, perceived usefulness, perceived ease of use, perceived enjoyment, perceived privacy, perceived security, perceived security and privacy, personal trust disposition, internet usage, and experience (Syed Shah A. and Morjaya.Y, 2010). 3.Project Aims and ObjectivesIdentify the AIM(s) of the project, i.e. what the overall achievement is intended to be, in terms of both academic and commercial/industrial advances. Identify the particular intellectual difficulties posed by the proposal, the problems to be addressed, and explain how these might be solved. Clearly list individual measurable OBJECTIVES which can be related to the workplan and deliverables.

Aims and objectives are subject to approval from supervisor and students are expected to revise them if deemed inappropriate for a Level 3 project.

To examine the relationship between perceived security as a salient factor of trust in e-commerce toward the intention to adopt airline e-ticketing among internet user in Malaysia. To identify the relationship between perceived privacy as a salient factor of trust in e-commerce towards the intention to adopt airline e-ticketing among internet users in Malaysia.To analyze the relationship between familiarity with online purchases as a salient factor of individual differences toward the intention to adopt airline e-ticketing among internet users in Malaysia.To explore the relationship between personal trust disposition as a salient factor of individual variances towards the intention to adopt airline e-ticketing among internet users in Malaysia4.DeliverablesProvide a clear list of the outputs from the project.

Perceived SecurityPerceived PrivacyFamiliarity with online purchasePersonal Trust DispositionAirline E-ticketing ExperiencesIntention to adopt airline E-ticketing