Airline Industry By

Swapnil Mali 11037

Overview

• Goals

• Public Service. (Service to Customers)

• Return to Investors.

• Country Strategic Resource.

• World Players

• Delta Airline (US)

• United Airlines (US)

• Lufthansa (Germany)

• Ryanair (Ireland)

• Emirates (Dubai)

Airline Profitability

Profitability = [yield X load factor] - cost

• In order to survive and profit in this tough environment, airlines attempt to manipulate three main variables:

• Cost, calculated as total operating expenses divided by available seat miles (ASM)

• Yield, calculated as total operating revenues divided by the number of revenue passenger miles (RPM)

• Load Factor, calculated as the ratio between RPMs and ASMs, which measures capacity utilization.

Emirates airlines

• In 1985, Emirates Airlines was established by Dubai Government with just 2 aircrafts.

• Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide.

• It has a large number of cabin crews from 95 nationalities.

Marketing Mix1. PRODUCT • Travel / Cargo • Offer the high-quality, latest technologies and services• Emirates A380

Marketing Mix2. PRICE

First Class Business Class Economy Class

• Premium Pricing

• Another factor that determines ticket prices is the popularity of the route and the scheduled time for e.g. a 2 AM flight to London from Dubai will be cheaper than the morning flights

Marketing Mix3. PLACE • 122 Branches in major cities.• Internet

Marketing Mix4. PRAMOTION • The airline promotes it brand through various internet and

television advertisements along with sponsorship programs for major events, especially sporting events.

• It sponsors the annual Dubai Shopping Festival.

Marketing Mix5. PEOPLE • The employees go through extensive training programs to

ensure high quality service and customer satisfaction.

Marketing Mix6. PROCESS • First and Business Class Lounges, Special Services like assisting

disabled passengers and unaccompanied minors, Customer Relations, Baggage Services, Check-in and Boarding, and the Millennium

Airport Hotel.

Marketing Mix7. PHYSICAL EVIDENCE • Own terminal on Dubai international airport. • Lounge on most of destination airports. • TV screen for all classes. • World class food

Quality Dimensions• Tangibles

Quality Dimensions

• Reliability Timely arrivals and departures Airbus 380 ! Baggage insurance

• Assurance Trained employees

• Responsiveness

Customer Service 24x7

Assured reply for mail

Quality Dimensions• Empathy

Gives individualized attention Customer treated with best services

Thank You