airport as a non-place – creating meaningful interactions through ritual design
TRANSCRIPT
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Exove Design
IxDA Helsinki X Exove
Non-Places and LiminalityCreating Meaningful Interactions ThroughRitual Design
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Exove Design
IxDA Helsinki X Exove
Why this approach?
We need a fresh perspective to add to service design.
We need new tools for finding significance.
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Exove Design
IxDA Helsinki X Exove
Anthropology and ritual design to the rescue!
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Exove Design
IxDA Helsinki X Exove
How do people as communities create meaning?
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Exove Design
IxDA Helsinki X Exove
Rituals
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Exove Design
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Exove Design
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Exove Design
IxDA Helsinki X Exove
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Exove Design
IxDA Helsinki X Exove
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Exove Design
IxDA Helsinki X Exove
Rituals are at the center of understanding human experience.
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Exove Design
IxDA Helsinki X Exove
Rites of passage and liminality
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Exove Design
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Exove Design
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Exove Design
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Exove Design
Non-places
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Exove Design
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Exove Design
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Exove Design
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Exove Design
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Exove Design
Liminality offers great potential for designing meaningful experiences.
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Exove Design
But how?
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Exove Design
Harnessing the power of rituals
1. Creating new rituals or creating meaning around routines
2. Ritualizing a product or a service experience
3. Designing products or services that support existing rituals
behavioral change
enriching the experience
value creation
https://medium.com/ritual-design/introducing-ritual-design-meaning-purpose-and-behavior-change-44d26d484edf
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Exove Design
1. Designing new rituals: Restaurant Day
- New calendar ritual - Use of city space → also a
placemaking ritual
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Exove Design
2. Ritualizing a service experience: Unboxing
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Exove Design
3. Supporting existing rituals: Sauna app
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Exove Design
… Or ensuring the continuation of existing rituals: Voting
https://www.ideo.com/case-study/a-new-way-to-vote-for-the-people-of-los-angeles
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Exove Design
How to begin?
Discovering existing rituals or potential moments and narratives.
Understanding why they are meaningful.
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Exove Design
What does being at an airport mean to people?
VS.
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Exove Design
Or maybe?
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Exove Design
Designing meaningful interactions
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Exove Design
Turning boring or unpleasant routines into meaningful rituals
Virtual aquarium tunnel at security clearance in Dubai
http://info.trendwatching.com/dubai-international-airports-security-checks-vs-1508166536750
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Exove Design
Offering support in the chaotic stage of liminality
PUP - Pets Unstressing Passengers, LAX
... Or Oak Barrel as a familiar place
http://www.lawa.org/welcome_lax.aspx?id=7915
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Exove Design
Reinforcing “the world awaits” feeling
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Exove Design
The three points to take away
1. Find ritual moments to create commitment.
2. Observe rituals to understand culture.
3. Keep your eyes open for ritualistic behavior.
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Exove Design
Thank you.@veesuomalainen