airport kyiv a_d_eng
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COMPLEX ADVERTISING CAMPAIGNS IN TERMINAL «А», «D» OF
INTERNATIONAL AIRPORT «KYIV»
C O M M E R C I A L O F F E R
7Days per week
365Days per year
24Hours per day
Airport advertising
works without a break 8 of 10passengers stay in the
airport 2 hours
approximately
Total passengers traffic is
81 718 persons in May, 2016
Approximately 15seconds is
passengers’ attention
to the airport
advertising
EFFECTIVENESS OF ADVERTISING CAMPAIGNS
TRAFFIC DIRECTION SCHEME
Basic advertisement
Possible locations
SPOTTED MAP IN FRONT OF “A” TERMINAL
CONVEY YOUR TARGETED ADVERTISING MESSAGE
Wallscape 10 х 4 m
ТЕRMINAL «А» FORECIDE
foreside
100 % REACH OF AUDIENCE
The entrance area
Pillars, 18 units (36 planes) — 2.73 х 5.6 m
ТERMINAL «A», STATION SQUARE
Billboard 16х4 m
ТERMINALS «А» AND «D», STATION SQUARE
OMNI-CHANNEL OF COMMUNICATIONS
Outdoor banner holders (12
units), double-sided: 0,73х2,00 m
Сity-lights, 6 units (12 planes):
1,2х1,8 m
Billboard 16х4 m
100 % REACH OF AUDIENCE
ТERMINALS «А» AND «D», STATION SQUARE
Basic advertisement
Possible locations
SPOTTED MAP ON THE 1ST FLOOR IN TERMINAL “A”
HIGHLIGHTING OF THE BRAND
Panel 9.0 х 6.89 m
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
TO GALVANIZE PURCHASER TO BUY
Panel 9.5 х 2.9 m
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOORThe exposure
Panel (entrance, exit) 1.5 х 3.0 m Panel 1.5 х 3.0 m
CONTACT WITH ESSENTIAL TARGET AUDIENCE
ТЕRMINAL «А», CENTRAL HALL, GROUND FLOOR
Possible locations
SPOTTED MAP ON THE 2ND FLOOR IN TERMINAL “A”
Basic advertisement
Сity-lights 1.2 х 1.8 m
ТЕRMINAL «А», AVIATION SECURITY VALIDATION HALL, DEPARTURE, 2nd FLOOR
CREATION OF STEADY COMMUNICATIONS WITH BRAND
Panel 0.8 х 3.2 m
ТЕRMINAL «А», CUSTOMS&PASSPORT CONTROL HALL, DEPARTURE, 2nd FLOOR
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO AUDIENCE
Panel 6.3 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR
BRAND AWARENESS
BRAND AWARENESS
Panel 4.0 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2nd FLOOR
Сity-light 1,2 х 1,8 m
ТЕRMINAL «А», BUSINESS LOUNGE, DEPARTURE, 2nd FLOOR
CREATION OF STEADY COMMUNICATION WITH BRAND
Panel 5.0х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
Panel 5.0 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
CREATION OF STEADY COMMUNICATION WITH BRAND
City-light 1,2 х 1,8 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
Panel 3.87 х 1.6 m
ТЕRMINAL «А», DEPARTURE LOUNGE, 2ND FLOOR
BRAND AWARENESS
INFORMATIVE FIXATION OF TARGET AUDIENCE
City-light 1,2 х 1,8 m
ТЕRMINAL «А», DEPARTURE LOUNGE FOR INTERNAL FLIGHTS, 2ND FLOOR
Panel 1.0 х 3.5 m
ТЕRMINAL «А», ARRIVAL LOUNGE, 1ST FLOORPanel 3.6 х 1.6 m
CAPTURE OF ATTENTION OF TARGET AUDIENCE
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER
Panel 6.0 х 1.6 mPanel 5.7 х 1.6 m
Panel 4.9 х 1.4 m, 2 units
ТЕRMINAL «А», BAGGAGE CLAIM HALL, 1ST FLOOR
Сity-light 1,2 х 1,8 m
ТЕRMINAL «А», CENTRAL HALL, PASSENGERS MEETING AREA, GROUND FLOOR
CONTACT WITH ESSENTIAL TARGET AUDIENCE
CONVEY YOUR TARGETED ADVERTISING MESSAGE
Wallscape 15 х 5 m
ТЕRMINAL «D», STATION SQUARE, FORECIDE
Panel: 3.5 х 3.5 m
ТЕRMINAL «D», CENTRAL HALL, ARRIVAL AND DEPARTURE LOUNGE
POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER
Panel 9.0 х 2.5 m
Сity-light 1.2 х 1.8 m
Panel 4.5 х 1.5 m
Light-box 1.8 х 0.9 m
ТЕRMINAL «D», ARRIVAL AND BAGGAGE CLAIM HALL
CAPTURE OF ATTENTION OF TARGET AUDIENCE
NEW IDEAS BY DIGITAL SIGNATUR
Passport Control Area, arrivals
Check-in Area, Central Hall
Passport Control Area, departure
LOCATION ZONES:
Zone №1. Departures (Тerminal «А»), Check-in
Area, Border Area and Customs Control Area,
Departure Lounge, Business Lounge (19 units),
International Flights Terminal
Zone №2. Arrivals (Тerminal «А»), Arrivals Area,
Baggage Claim Hall (5 units), International Flights
Terminal
ТЕRMINAL «А» LED-SCREENS
CREATION OF ADDITIONAL INFORMATION CHANNEL
2 FSIs, ground
floor
Central Hall- Check-
in Hall, Arrival and
Baggage Claim Hall
Стойка под
полиграфию
Стойка под
полиграфию
Стойка под
полиграфию
Стойка под
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Стойка под
полиграфию
3 FSIs, 2 floor
Business Lounge,
Arrival and
Departure Lounges
-FSI location
А-4
Flyer (euroformat)
Replenishment of print works 3 times a week
PLACING OF PRINTWORKS ON FSIs, ТЕRMINAL «А»
THANK YOU FOR YOUR ATTENTION!
(044) 498 5 498
www.rtm.ua
VIRTUAL TOUR TO “A” TERMINAL OF “KYIV” AIRPORThttp://www.rtm.ua/virtualairport/virtualairport.html