Airports on Twitter in numbers.What can we learn?

Airports on Twitter in numbers.What can we learn?

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Airports on Twitter in numbers.What can we learn?

by Sven Solterbeck

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Analysis by World Region: August 2013

How busy are

airports with

Twitter?

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Who is twittering?

Twittairport‘s Key figures in total:

Accounts: 612 / Followers: 1,960,936

Tweets posted in Aug 2013: 38,055

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A matter of followers?

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A matter of followers?

Airports with more

Followers post not

necessarily more Tweets!

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A matter of size?

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A matter of size?

21,1% of all related Tweets

are written by Top 30

airports!

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Only 20% of all

airport tweeters

write 80% of all

related posts.

Who is the target

group for Twitter?

For what an airport stands for?

Which determinantes in Twitter foranalysing and defining the target group?

The key for user engagement is a matter of:

• semantic (the meaning behind the Tweet)

• communication (question and answer, time

to respond)

• stakeholders (pax, firms, residents, employees,

places etc.)• strategy

Top 10 Twittairports andtheir degree of interaction

How often airports are tweeting?

Velocity of Status Count

Accelaration of Change

How often airports are tweeting?

http://www.tweetstats.com/graphs/dubaiairports

The cross network activities?

http://social.skift.com/entities/heathrowairport

The majority of

Tweets belongs

to customer care

What are the

impacts on Twitter?

Boston Marathon bombings on Apr 15

Boston Marathon bombings on Apr 15

Boston Marathon bombings on Apr 15

Asiana air crash at SFO on Jul 6th

Asiana air crash at SFO on Jul 6th

Asiana air crash at SFO on Jul 6th

Nairobi Kenyatta fire case on Aug 3rd

Nairobi Kenyatta fire case on Aug 3rd

Nairobi Kenyatta fire case on Aug 3rd

Follower numbers

remained,

Tweet Numbers

dropped down

What kind of

Twitter numbers

you can

analyse?

Statistics: The Twitter Eco System

Twitter Elements:

• Followers, friends, statuses

• Interaction (retweets, reply, favorites)

• Other Entities (media, tags, urls)

Share analysis:

• Follower share vs monthly Tweets

Social graphs:

• Who to follow? Relationships

• Places

Structural Twitter elements

you can retrieve extensively.

Content information

only by example.

What is

Twittairport?

What is

Twittairport?

It‘s a web based

tool for analysing

airport Twitter

accounts.

http://www.twittairport.com/web

Twittairport: What next?

Social graph analysis

• Categorisation (AVGeeks,

• partners, proximity,

• NGO/Gov, loyalty etc.)

• Follower location

Enhancements

• Tweets per hour and day

• Time to respond, times

• Change alert

• Klout indicator

A crowdfunding

project will be

started soon.

Lots of data, but what

conclusions in terms of

airport customer engagement?

Sven SolterbeckFounder

Mecklenburger Straße 61 – 65824 SchwalbachGermany – Tel. +49 61 96 76 42 80

E-Mail: sven@solterbeck.net

Twitter: @sven_solterbeck

Blog: www.solterbeck.net

Twittairport: www.twittairport.com/web

Presentation by Sven Solterbeck

Sven Solterbeck, blogger, software developer and IT infrastructure consultant, knows the industry for decades. He has collaborated with well known airports in Germany, Europe, Mid East and Asia.

Solterbeck.net one hand is a blog about IT, airports and social media and on the other hand a start-up platform. Here new software solutions for the aviation industry are developed, with a focus on "Unified Publishing in Social Media Channels" or "Standardized Collection of Traffic Data at Airports for Billing, Marketing and Operations“.

Presentation made on 12. September 2013 at Chopin Airport, Warsaw.Photo credits: © idspopd, ra studio, solterbeck.net, Google Vizualisation, Skift, Twitter,Caleb Ridgeway.