COMPARISIONOF

We all know these two brands have been ever rising hits of the telecommunication sector in our country. Lets deepen the flaws and stars of the brands.

o To identify the difference between market performance of Airtel industry and Vodafone.

o To study the market of Airtel industry and Vodafone on big scaletelecommunication sector.

o To compare various parameters of marketing strategies , manufacturing process ,organisation structure, advertising.

o To study customer buying behaviour and factors which influence the purchase.

OBJECTIVES OF COMPARISION

INTRODUCTION OF VODAFONE1. Vodafone has partnered with Essar Group as its principal joint venture

partner for the Indian market.

2. Vodafone has 16 operations in circle covering 86% of the India’s mobile customer base, with over 34.1 million customers.

3. Vodafone is headquartered in Mumbai, Maharashtra.

4. Vodafone Essar , under the Hutch brand Most respected telecom company. Best mobile services in country. Most creative and most effective advertiser of the year.

INTRODUCTION OF AIRTEL1. Bharti Airtel Limited, commonly known as Airtel2. It is an Indian telecommunication services company

headquartered in New Delhi India.3. Vodafone is the largest cellular service provider in

India , with 199.92 million subscribers as of May 2015.4. It operates in 20 countries across. South Asia Africa Channel Islands

1. Marketing segmentation Geographical segment (Rural India) Demographic Segment

-(middle income groups)

2. TARGET MARKETING People living in small towns and

villages. Poor and middle income groups. Youngsters in big cities Businessman

Marketing Strategies

Market Segmentation Geographical Segment (metropolitans & cities

and India) Demographic segment – middle income

groups People age group of 20 to 28 year.Target Marketing People who living in cities and towns. Poor or middle income group people. Youngsters in big cities Businessmen

MARKETING STRATEGIES

HISTORY OF VODAFONE Vodafone formerly known as Hutchison Tele LTD.

Vodafone was founded by Newbury, Berkshire, United Kingdom in 1991.

The evolution of 'Vodafone' started in 1982 with the establishment of the 'Racal Strategic Radio LTD.

Vodafone across India had launch their brand on 21st September 2007

HISTORY OF BHARTI AIRTEL

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTBL).

Bharti Airtel is the largest service provider in India, with more than 261 million subscribers across 20 countries as of June, 2015.

Bharti Airtel was founded in July 7, 1995 by Sunil Bharti Mittal

Bharti Cellular launched cellular services first in India.

Organizational Structure

Organizational Structure

Vision & Promises

1. Mobile technology can change the way people live. We will innovate to improve access to finance, education and healthcare; improve efficiency in agriculture and working as well as delivering low carbon solutions

2. By acting with honesty and integrity, we know we will achieve more for our business, for our customers and gain the necessary trust needed to transform society.

3. Our new vision captures the far reaching ambition we need to support sustainable living on a grand scale

1. By 2017 Airtel will be the most loved brand , enriching the lives of millions.

2. Enriching lives means putting the customer at the heart of everything we do .We will meet their needs based on our deep understanding of their ambition, wherever they are .By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought so as exciting innovation , on their side and a truly world class company.”

Vodafone lagged behind its competitors as far as customer service and availability is concerned.

The maximum no. of people who use the mobile is in the age group of 20 to 28.Cash cards are the most popular type of mobile connections, as they are consumer friendly and recharging the connection is not a problem.

Vodafone has to work on its all marketing strategies , marketing , promotions brand image .etc.

Vodafone has to take Airtel. Very seriously and update its own strategies from time to time and when the need arises.

CONCLUSION

Presented by

1.Shivam

2.Shubham

3.Prince

4.Rahul