Aisling Kelly’s Presentation

Griffin Group SWOT Analysis for

Social Media

Relaxing Strong Branding

Modern Out of date picture

Repetitive Style Eye catching

Trip Advisor - Percentage Analysis

Excellent Very Good Average Poor Terrible0%

10%

20%

30%

40%

50%

60%

70%

80%

MonartHotel Kilkenny Ferrycarrig

Good Monitoring – Trip Advisor High Ranking Trip Advisor

Hotel Kilkenny Num 1 Monart Num 2 in Co Wexford Ferrycarrig Num 11 of 39 in Co Wexford

Social Media exists Facebook pages strong

Website Hotel Kilkenny Griffin Group

Twitter is not very personal Facebook could do with a lot more videos

and variety on the posts LINKEDiN is non exsistent – Potential

corporate clients

Push more Video Social Media Personalise Online Competitions Newsletters (Subscription list ?)

Thank all Trip Advisor reviews Get key influencers to review (i.e. Travel Bloggers)

Average Organic reach on facebook: Video 8.7% Status 5.8% Link 5.3% Photo 3.7%

Competition Carlton Flynn Brehon Dalata - 37 hotels

Negative Feedback & Comment’s Not keeping up to date with social media More aggressive campaigns in sector

Group Wide Promotions

Relax in the South East Two Venue / Three Venue Break Multi Venue Vouchers

Social Media IdeaRun an Easter competition in Hotel Kilkenny

Win a 2 night stay in Hotel Kilkenny for a family of 4. Like and share video on facebook, measure likes and shares Have a video of bunny rabbits chickens and eggs this is nice friendly and family orientated Team up with Nore Valley Farm to send family to their Easter egg hunt This will showcase Kilkenny Incorporate eggs in to the kids meals Nice, easy competition running on Social Media and getting Hotel Kilkenny’s name out there

Aisling Kelly’s Presentation

Griffin Group SWOT Analysis for

Social Media

Thank You !