aitp: what every student needs to know about linkedin to get their first job
DESCRIPTION
This was given at the national student AITP conference in St. Louis in March 2010, and shows how you can get the most out of LinkedIn to help you spread the word and get your first job.TRANSCRIPT
http://strominator.com David Strom 310 857 6867
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What every student needs to know about LinkedIn to get
their first job
David Strom
310-857-6867
http://strominator.com David Strom 310 857 6867
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http://strominator.com David Strom 310 857 6867
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Agenda
• Ways to beef up your profile
• Do’s and don’ts
• How to grow your network
• Ask for recommendations
• Privacy and visibility issues
• Applications and discussion groups
• Beyond LinkedIn: Email and blogs
http://strominator.com David Strom 310 857 6867
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Why bother
• The new “Parachute”
• Typical business uses
• What happens if you don’t join
• It isn’t just for job seekers
• Start small and develop experience and learn by using more of its features
http://strominator.com David Strom 310 857 6867
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Too many choices!
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Your profile
• What is in a name -- header, email identity, and photo
• Status updates
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John’s header
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My header
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Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager maven
• Nancy Shoup, project manager professional
http://strominator.com David Strom 310 857 6867
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Do’s
• Make sure they are people you can visualize in your mind or have some memory
• Do check LinkedIn daily• Make sure you have your settings the
way you intended• Constantly cultivate and feed your
network
http://strominator.com David Strom 310 857 6867
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Don’ts
• Don’t send out mass invites to more than 30 people at once
• Don’t put non-professional items in your status updates
• Don’t obsess about the number of connections and build slowly over time
• Don’t just get started on the site two weeks before you are changing jobs
• Don’t worry too much about using InMail
http://strominator.com David Strom 310 857 6867
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But I don’t know anyone!
http://strominator.com David Strom 310 857 6867
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How to grow your network
• Sending out invites
• Accepting requests
http://strominator.com David Strom 310 857 6867
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Criteria for adding people
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Now let’s add them!
http://strominator.com David Strom 310 857 6867
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Export from email address book
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Be choosey!
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Forwarding requests
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Recommendations
• But I don’t know anyone!
• Part time jobs
• Family friends, neighbors, other adults who know you well can be a good substitute
http://strominator.com David Strom 310 857 6867
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Recommendations
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http://strominator.com David Strom 310 857 6867
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Privacy and visibility
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Facebook “marriage”
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Do you want your connections visible?
• Visit this setting first!
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What is the difference?
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Different types of contacts
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Making your contact info visible
• In Profile/edit contacts:
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Profile updates announced
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Status info visible to contacts
http://strominator.com David Strom 310 857 6867
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Public profile
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Listing your Web sites
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Applications
• Twitter connection
• Wordpress
• Tripit
• Slideshare
http://strominator.com David Strom 310 857 6867
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Twitter connection
• Tweets ===> update your LinkedIn status
• But only one account on each service can be paired!
• Can limit the updates if you include a special hashtag
http://strominator.com David Strom 310 857 6867
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http://strominator.com David Strom 310 857 6867
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Join Groups
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Here are just a few in the area
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Claim a Public Profile URL
http://strominator.com David Strom 310 857 6867
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Should you pay for it?
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What else should you do?
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Finally: check LinkedIn daily
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your job history
• To update your status with noteworthy activities, meetings, or plans
http://strominator.com David Strom 310 857 6867
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Good luck with your networking!
David Strom
(310) 857-6867
http://strominator.com
http://webinformant.tv
Slides available:
http://slideshare.net/davidstrom