Aiya – more than tea

Matcha qualities – bulk (organic)

Like with all tea varieties worldwide, Matcha comes in various basic qualities. There are three main criteria for distinguishing between these: taste, appearance and ingredients. Aiya’s organic Matcha comes in four different quality levels, so you are guaranteed to find the right Matcha for your needs.

Fuku Quality Taste Use

Suited as an ingredient for meals and confectionery. Fuku has an intense green colour. Particularly suitable for milk-based drinks and chocolate.

Mild, smooth, slightly tangy

Elevated quality

Suitable as a high-quality ingredient for chocolate and ice cream.

Deep green Premium bulk qualtiy

Tsuki Quality Taste Use

Particularly recommended in combination with stronger flavours due to its tangy taste. Ideal for Matcha lattes and other Matcha-based drinks.

Strong, earthy, slightly tangy

Basic

Tsuru Quality Taste Use

Classic industrial quality. Particularly suitable for dietary supplements and products with a focus on effectiveness where taste plays a secondary role.

Tangy, strong Industrial quality

Kotobuki Quality Taste Use

Ume

Quality Taste Use

The vibrant taste blends particularly well with other intense flavours.

Strong, earthy, light, tangy

Basic

Take

Quality Taste Use

Suitable as an ingredient for meals and confectionery. Take has an intense green colour. Particularly convenient for milk-based drinks and chocolate.

Mild, smooth Elevated quality

Matsu

Quality Taste Use

Suitable as a high-quality ingredient for premium food.

Slightly tangy, yet still smooth

Premium bulk quality

Matcha qualities – bulk (conventional & authorised for sale in the EU)

With our conventional bulk qualities, choosing the right Matcha depends on how it will be used. Whether as pure tea, a high-quality ingredient for premium food or a special colouring or flavour component in milk-based drinks: we will gladly offer you advice and help you choose the right quality.

Drinking quality Cooking quality Industrial qualityKey to symbols:

150 gMatcha

100 x

1 x

ORAC valueMatcha Goji berries Pomegranate Blueberries Acai berries

Caffeine content Matcha Green tea Coffee

Calcium content MatchaGreen tea Coffee

1.711,00253,00105,00

93,0060,00

34,0015,0015,00

3,232,250,75

Per gram in Sources: Lipophilic and Hydrophilic Antioxidant Capacities of Common Foods in the United States, Journal of Agricultural Food Chemistry 2004, 52, 4026-4037; ORAC Analysis on Matcha green tea: Brunswick Laboratories; Analysis of ingredients based on Matcha Tsuki as sold by AIYA

Source: German Tea Association. 2013 annual report

Global tea production: 5,000,000 t Global Matcha production: 2,500 t

Tea farmers in Japan: 30,000Matcha tea farmers in Japan: 300

Die Essenz aus 1.000 g Tee-BlätternThe essence from 1,000 g tea leaves

mg

01/2012 01/2013 01/201406/2012 06/2013 06/2014 01/2015

Matcha – das Trendgetränk Matcha – the ʻinʼ drink

Quelle/Source: Google Trends

Aiya

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150 gMatcha

100 x

1 x

ORAC valueMatcha Goji berries Pomegranate Blueberries Acai berries

Caffeine content Matcha Green tea Coffee

Calcium content MatchaGreen tea Coffee

1.711,00253,00105,00

93,0060,00

34,0015,0015,00

3,232,250,75

Per gram in Sources: Lipophilic and Hydrophilic Antioxidant Capacities of Common Foods in the United States, Journal of Agricultural Food Chemistry 2004, 52, 4026-4037; ORAC Analysis on Matcha green tea: Brunswick Laboratories; Analysis of ingredients based on Matcha Tsuki as sold by AIYA

Source: German Tea Association. 2013 annual report

Global tea production: 5,000,000 t Global Matcha production: 2,500 t

Tea farmers in Japan: 30,000Matcha tea farmers in Japan: 300

Die Essenz aus 1.000 g Tee-BlätternThe essence from 1,000 g tea leaves

mg

01/2012 01/2013 01/201406/2012 06/2013 06/2014 01/2015

Matcha – das Trendgetränk Matcha – the ʻinʼ drink

Quelle/Source: Google Trends

Aiya

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emon

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reen

Tea

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ce 1

888.

The green superfood

Matcha – one of the rarest teas in the world

Tea production countries: China, India, Sri Lanka, Japan

Matcha production countries: Japan

Aiya – more than tea

As Matcha is traditionally processed to form a fine powder, there are endless possibilities for Matcha-based products – from milk and yogurt to chocolate and ice cream – with impressive results in terms of taste, colour and customer acceptance.

Aiya – global market leader in the production of Matcha

Aiya produces Matcha in its highest quality. Our teas are not only loved by masters of the traditional Japanese tea ceremony, but also enjoy great popularity in the tea, food and beverage industries. We hold 90% of the market share of Matcha tea for further processing.

Aiya teas are among the safest tea products in the world. As a market leader for Matcha tea and tea products for the industry, complying with strict international food standards is a must. The high food safety and hygiene standards have been acknowledged by several accolades: Aiya is not only the first Matcha producer to be FSSC 22000 certified (plus AIB Superior rated) but also fulfils the quality criteria established by the EU-BIO, NOP-BIO and JAS-BIO guidelines. Our products are furthermore kosher and halal and selected ones are Rainforest Alliance certified.

We do not only produce green tea, our mindset is also green – tea must be produced under the best environmental conditions. As such, back in 1978 we were one of the first tea companies ever to start cultivating organic tea. Our 40 years of experience in organic cultivation have resulted in a previously inconceivable combination: Aiya organic tea represents highest level of cleaness and reliability combined with the high quality of conventional teas.

MATCHA

K o t o b u k i *

M a t s u

F u k u*

Ta k e

Ts u k i *

U m e

Ts u r u*

Aiya – our qualities

Aiya offers you organically certified and conventional Japanese Matcha authorised for sale in the

EU in various qualities – directly delivered from Hamburg.

USEQUALITYTASTE

Ice cream, muesli, granola bars, pastries, chocolate,

drinks, smoothies

* Organ i c a l l y c e r t i f i e d J a pane s e Ma t c ha

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Functional drinks, dietary supplements

Aiya Europe GmbHAdenauerallee 18D - 20097 Hamburg

T. + 49 (0)40 34 80 99 93F. + 49 (0)40 34 80 99 94M. sales@aiya-europe.com

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