1

GENERAL INFORMATION

(1) Co’s Profile

- Name & Address of Unit.

AJANTA INDIA LTD

Ajanta Industrial Estate,

Morbi – Rajkot Highway,

Morbi – 363641 (Gujarat) India

- Registered Office

Ajanta Industrial Estate

Morbi – Rajkot Highway,

Morbi – 363641 (Gujarat) India

- Fast Media communication

Ph:- 91-2822-226200-227200

Fax:-91-2822-234000

Web:- www.ajantaindialimited.com

E-Mail:- info@ajantaIndialimited.com

- Founder

Odhavji Raghavjibhai Patel

- Form of organization

Private organization

- Size of the unit

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Large Scale.

- Slogan

A smile of India Health care more light, Life &

Saving CFL Davison

- No of Products

Toothpaste, toothpowder, brush, talcum

powder, Soap, shampoo, hair oil, Aryurvedic

cream, apple sarul, diabetic powder, CFL lights

- Main products

Toothpaste & Toothpowder

- Raw material

Raw material is obtained from allover India

especially sodium, sulphite, glycerin, calcium

carbonate etc.

- Year of establishment & No of workers

2001 3000

- Board of Directors

1) Dr. Ashok O Patel - Managing Director2) Mrs. B.A. Patel - Finance director3) Mr. Narendra Shah- Technical Director

a. Mr. Mulibhai - Taking care of Multilevel mktg & South zone.

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- Bankers

HDFC, state bank of Saurashtra, Industrial Bank, BOB,

JDBI.

- Working Hours

Office Staff - 8:30 am to 6:00 pm

Factory staff - 7:30 am to 6:00pm

Saturday - up till 4:00 in the evening

Sunday - weekly off.

- Capacity to produce1500 pieces of every product per day.

- Plant LocationAjanta India Ltd. Being a giant corporate org. is

located over 2 lacks sq feet, using all the latest technically

devised machines, occupying, totally labour power not

fully automated & strengthen the women & empowering

them.

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HISTORY OF UNIT

In 1971, Shri O.R. Patel who as a science

teacher in the V.C. Technical High School, Morbi & had

started business in textiles & oil engines, established a

unit for mfg mechanical clocks under the name of AJANTA

Transistor clock mfg. co making pendulum clocks with the

latest technology of that time transistorized clocks, with

success when the revolutionary quartz technology come

on the same by the end of the foes AJANTA promptly took

over to making quartz clocks under the brand AJANTA &

soon O.R. Patel was joined by his son & nephew who put in

hard work & imaginative methods to dramatically expand

the activities of the co which soon established AJANTA

quartz clocks as the leader in the Indian market.

After occupying a special position in the Indian

market through AJANTA quartz the director of co decided

to jump out in the different field. A new firm was set up

named as AJANTA India Ltd. Which was a set up as a

AJANTA Health care division with the Brand name Orson in

2001.

The managing Director of AJANTA HEALTH Mr.

Ashok O. Patel son of Mr. O.R. Patel started handling this

division who has a vast experience of 20 years in mktg. he

is a whole & soul of AJANTA Health care Division & his wife

Mrs. Bhavana A Patel the finance director.

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DIVERSIFICATION OF AJANTA

INTO THE FMCA.

Alarming level of pollution & Stress at work have

made people health conscious resulting in a increase in

customer base more & more people feel in need of quality

products at affordable price.

After the success of AJANTA as the world’s No.1

brand in quartz clocks the new co. AJANTA INDIA LIMITED

was established in 2001-2002 to cosmetic & Health care

products.

Mr. Ashok O Patel with a rich experience of mfg

& mktg is the director of ajanta India limited under his

leadership the new venture has got off to a flying start.

The company consists of apex 140 super

starchiest & over 2500 distributors all over India. The

AJANTA industrial Estate housing the group’s mfg activities

has a built up area of 2, 00,000 esq. Providing

employment of over 600 workers 80% of whom are female

employees.

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OBJECTIVE OF THE UNIT

With a corporate philosophy to provide benefits

to associates Ajanta Quartz aim is to be establish it & with

abiding faith in human value as a highly professional co

with a great image associated with consumer satisfaction

by mktg quality product at affordable & lucrative price.

To achieve high scale of consumer satisfaction

& quality with affordable price co aims both at trading &

mfg the (son of Mr. O.R Patel started handling this division

who has a vast experience of 20 years in mfg & mktg. he

is a whole & soul of Ajanta health care & CFL division & his

wife Mrs. Bhavana A. Patel the finance director).

Product.

The social aim associated with us is to provide a

close assistance to our society by providing a great

women empowerment as is benefits to society in long run.

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VISION, MISSION & VALUES

The main vision of Ajanta Is that which ever

product is produced should be right qualitative & of

economic price. The good quality product & economic

prices of Ajanta Health are made other FMCG sectors

companies to being down their prices, to stand in a cut

throat competition. This was the great revolution in the

history of whole Ajanta group.

Their important mission is to only contribute the

society & spread humanity maintaining good relation and

the contribution starts from the Ajanta group & co it self

by employing all the girls staff. they are giving wonderful

opportunity of empowering the women strength &

bringing out their talents. The main motto of Ajanta is to

secure the society & win customers satisfaction.

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B.O.D

Directors

Managers

Officers

Executives(Back Officers)

ORGANIZATION STRUCTURE

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LANDMARKS & ACHIEVEMENT

“AJANTA” has always been at the back of the

people’s need. The new venture has got off to a flying

starts with its oral & personal care products.

Within a short span of time, its energy in FMCG

field, Ajanta India limited successfully achieved a record

production of 1000 tons. To day they are the 4th largest

tooth paste manufactures in all over India.

Ajanta Health seems to be on the verge of

changing. The face of FMCG sector in India.

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OTHER ASPECTS

Business Goal

Benefits to Associates over employees over parties,

customers etc.

Marketing quality product & lucrative price.

Associating the great image with customer’s

satisfaction.

Abiding faith in human value.

Women empowerment.

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GROWTH RATE OF UNIT

Growth rate of unit generally depends on the

market of product & demand. Ajanta has never found

problem in achieving the mktg of health are product.

While CFL contain 40% of market & therefore it

is globalizing at 40% CFL lamp is a 80% energy saver. Its

market depends on the Co’s drim showing. One important

thing is that Ajanta has never done advertising expense.

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CONTRIBUTION OF UNIT TO THE

COUNTRY & SOCIETY.

Ajanta has always contributed to the society in

the form of their good quality product & secondly by hiring

women power they are bringing out women talent &

helping many families for developing a good society. They

are giving special training to ladies staff & educating them

for improving their knowledge.

Ajanta health care has the applied facility of

schools, training campus & offers text books like you can

win to improve their English & for that weekly test are also

arranged.

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SOCIAL RESPONSIBILITY

For Ajanta main social responsibility is that to

give good quality product, maintain good relation with

customers & seller & also wit other pasty & to launch any

product at economic price.

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TIME KEEPING SYSTEM

The time keeping system of Ajanta health care

& CFL division goes this way:-

Office staff – 8:30 am to 6:00 pm

Factory staff – 7:00 am to 6:00pm

Saturday – working hours are up till 4:pm in evening for

both office & factory staff

Sunday – weekly off.

For production department the weekly off is generally on

Thursday due to staggering of power but not compulsory

due to market demand.

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General organization chart

Director

Types of Dept

Marketing

Production

Accounts

Purchase

Quality Control

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17

PRODUCTION DEPARTMENT

INDEX

NO. Contents Pg No.

1. Introduction 19

2. Organization chart 20

3. Production process & raw material 21

4. Types of products 27

5. Production, planning & control 29

6. Quality control 31

7. Machines & equipment details 32

8. Storage facility 33

9. Quality policy 34

10. Pollution control 35

11. Suppliers detail 36

12. Production details 37

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INTRODUCTION

For any firm whether it is large or small dealing

in the manufacturing of costly items or cheap products it

has to pass through one basic process which holds the

almost importance of the existence of a firm & that is

called production.

A co. has repartee dept for production of its

product where step by step procedure is done on semi

finished good & then at last one final product comes out.

Ajanta India Ltd. Deals in two types of

production i.e. health care products & CFL tubes i.e.

compact fluorescent lamp.

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Production Department

Health care divi CFL division

Prod in charge

Supervisor

Workers

Prod in charge

Supervisor

Workers

ORGANIZATION CHART

Ajanta does not have fully hierarchy system but matrix

system because one dept is related with many sub dept’s

If we take the example of workers group then if

assembly line is there than one worker group is controlling

& looking only after that group

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PRODUCTION PROCESS & RAW

MATERIALThe production process basically starts with the

in coming of raw material & ends up by out going of

finished product between this two words place is called

production process.

In Ajanta India Ltd. There is two type of

production process for health care products for CFL lamps

production process

Let us see the process for Health care products.

1 TOOTH PASTE

Stage 1

Raw material comes in (R.M) gel

(Mixing it with required items)

Stage 2

Gel is transferred into main contra mixer.

Gel is mixed with the powder

Stage 3

Flavoring is done

Final derision

Sample is send to qc laboratory after getting or result

from lab batch are dropped in drop tank.

Paste are shifted to storage tank after passing through

micro filter

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Final packing

(Then pastes are filled in sogm 100 Gms & 200 Gms

packing.)

It contain features like calcium glycerin

composition glycerin provides better monitoring &

antimicrobial property, sodium large soleplate is better

foaming agent 100% natural flavors, 100% vegetarian, no

florid, foaming toothpaste, price lesser than common

popular brands. More fresheners, Danto white brand is

equipment to the best available brand.

2. Tooth powder

All the powder material is shifted into main machine

i.e. ribbon blander

That powder is mixed for 2 ½ hours.

After mixing powder material properly samples are

send to Q-C lab.

After getting result from lab batch are brought into

hopper by passing through micro sleet.

Then powder is failed into the containers of 50,100 &

200 gms.

Same procedure is done for preparing talcum

powder. The cum powder the cheapest available

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brand is Indian market two variants lily & jasmine

fragrance 100gm.

3 Shampoos

All liquid material is brought into main

mixer. After uniformly mixing of all liquid material solid

material is mixed.

Then surfactant is added for

homogeneous effect for 30 mines

Sample is send to QC lab after getting

or result batches are shifted into related storage tank &

then automatic filling of shampoo is done for 125ml 250ml

& for popular of 4&7 ml.

Soaps & Toothbrush are mfg in china

& ordered directly from china as per the demand.

Now let us see the production process

of CFL lamps.

First all the components are order.

Then LC format is formed. Which is a kind of credit latter

in a ready format form is send in bank

The LC letter is send to party

Feed back suggestions

Bank (for this bankChanges 1 or 2%)

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Now prod is started

Shipment

Us an s/c original document isReceived

Quality control

Testing of component

Cutting(According to size)

Components fitting

Shouldering

Lag cutting is done

Jig testing of lamp

Finally send in QC

Production starts

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FINAL PRODUCTION

Tube gluing

Centre ring (PCB)

Top holder

Aluminum cap is attached

Wire shouldering

Aging

Final packing

CFL is a unique product with lots of features & so Ajanta

has the separate R&D dept with best qualified engineers

for CFL.

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Features

The length of table 1.5 times more for more

light due to long light tube the depreciation amount gets

reduces with electronic blast. It helps the heats to get

evaporated which in turn increase the life of CFL. It has 3

way cooling system with GRB coating, on / off switching

more for 6000 times etc.

Raw material

Ajanta always takes care about its purchasing of

row material. The co. has a system of purchasing the

required R.M only & it is purchased according to FIFO

method because some r m is not affected in any climate.

Raw material like calcium carbonate & glycerin are

purchased in major quantity in total so different types of

RM is purchased in overall division including CFL. The RM

contains 50% to 70% of cost in all the products.

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TYPES OF PRODUCTSAjanta India Ltd is dealing in to kinds of products

at present i.e. Health care & CFL

Health care products

Tooth paste is the main product

Sr

No

Product Weight in

Gms

Amt

Rs.

1 Ajanta Dento White 50 7

100 14

200 28

2 Dento Care 125 26

200 29

3 Cool Hair Oil 125ml 18

4 Silk Shampoo 250ml 45

5 Fresh Talcum Powder 70gm 10

6 Fair & Fair 60 32

7 Boro & Boro 20 5

8 Soap 100 15

9 Ajanta Turmeric 30 7

10 Dento Strong 125 30

50 10

11 Dento Fresh 100 16

50 9

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CFL Lamp

CFL lamp is available in many different sizes &

range with lumen light

5 watt - Rs. 100

10 watt - Rs. 115

15 watt - Rs.125

20 watt - Rs.160 & Rs.220

25 watt - Rs.180 & Rs.240

30 watt - Rs.260

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PRODUCTION, PLANNING &

CONTROL

Purchase Dept

Purchase manager

Purchase staff

Coordinator Assistants

Other staff

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Planning is one of the best way for deciding how

to produce, what to produce & hour much to produce.

Here, in Ajanta the production dept work

accordingly what mktg dept says & their planning depends

on market demand.

Sometimes production is planned not only on

the demand but also on the estimation basis as the co.

when bunches new product 1st it gives the product in

market & then surveys over it & according to its demand

starts further production.

So, whole process is a controlled process.

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QUALITY CONTROL

Ajanta never compromise in case of quality

because its main aim is to provide good quality products &

services & if sometimes any product is found of low

quality. It is immediately replaced by doing proper testing.

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MACHINES & EQUIPMENTS

DETAILS

Mainly the efficient production of any co is

based up on the technology which they are using for

production that is the best use of machines.

In Ajanta India Ltd. Also the use of good

indigenous technologically machinery is used which is

based on both i.e. labour intensive power capital intensive

power.

There are mainly four machines like

Machine Cost

Ribbon blandee - Rs 15 lacks

Shiver - Rs 5 lacks

Shifter - Rs 3 lacks

Container filling - Rs 2.5 lacks

The filling machine can fill 15000 units of every

product on each machine the rate of depreciation is

13.39% & in 1st year it always remains more say 50%.

The process of automation degree is only up to

when the machinery process stops like

Ribbon blander -> shiver -> shifter-> container & then the

manual work is starts.

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STORAGE FACILITY

Storage facility in each co should be up to a

mark which can help in storing a huge bulk of raw material

& can maintain the quality of RM.

Here in Ajanta the storage dept takes care of

both raw material & finished goods. The dept is distributed

in three groups A, B, & C in which dept A is most

important which contains all the required information,

takes the list of raw material & what is needed after that

comes B dept & then C dept

Whatever material is bought is stared for one

month & as the factory is located into 200000 sq mts co.

has never measured its storing capacity. It expands the

storing area as & when it is required.

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QUALITY POLICY

The Quality policy of Ajanta India Ltd Is as

follows

AT AJANTA INDIA LIMITED

MANUFACTURING

DOMESTIC CONSUMER PRODUCTS

WE ARE COMMITED TO

MANUFACTUE, MARKETING & EXPORT

OF CONSISTENT QUALITY PRODUCTS

BY CONTINUOUS IMPROVEMENT AND

UPGRADATION OF TECHNOLOGY

RESULING IN

Total customer satisfaction

&

ON TIME DELIVERY

Meeting statutory & regulatory

Requirement

Dr. Ashok O. Patel

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POLLUTION CONTROL

The company has ISO certification & don’t have

any need of getting pollution control claims as it uses all

hydrated machineries & as it is not heavy machinery &

chemical industry so population is not created much by

the health care products.

Even in CFL lamps the gaseous organ is used

which does not cause much pollution & gases are control

process & it does not even have any need to burn.

So company has not laid any pollution control

standards & legal restrictions.

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SUPPLIERS’ DETAIL

Ajanta has many supplies.

SESSEL Propack Ltd. Ahmedabad it is one of the largest

tube mfg co of India.

ISPET & CANS & Plastic industries supplies tin of

toothpowder.

Gujarat print pack publications Ltd. Mehsana purchasing

inner outer boxes for packing & cartons.

Galaxy surfactants Mumbai

Ajanta maintains good relations with purchase

party by making payments in proper time. For their

purchase partners there is credit system of 20 to 30 days

but for sales parties there is no credit system they directly

goals with advance Dd.

Transportation has never been a problem for

Ajanta because even if there will be any delay in supply

still the other party will get within 2 days & as that party

already holds advance one months stocks so no difficulty

arise.

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PRODUCTION DETAILS

Ajanta holds a good production capacity per day

of every product like

Toothpaste per day producing capacity is 50 tons.

Its batch size 2 ton per batch

Shampoo 20 tons mfg per day

Its watch size 5 tons

Tooth powder 8 to 10 tons per day batch size 750kg

Tooth brush & soap are ordered directly from china

as per the order & demand

The production process is an intermitted basis.

Quality control (continue)

Quality control dept is repeatedly run in Ajanta.

Ajanta has international certificate like ISO, ISI, British

dental Health Association.

Quality control

General Manager

Head Scientist

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38

H R D DEPT / PERSONNEL DEPT

INDEX

NO. Contents Pg No.

1. Introduction 40

2. Org Chart 41

3. Recruitment & Selection 42

4. Training & Development 45

5. Promotion & Transfer policy 47

6. Wages & Salary 49

7. Grievance Handling system 50

8. Employees benefits 51

9. Personnel records 52

10. Performance appraised 53

11. Working of ESI scheme / PF/

Gratuity

54

12. Job analysis 55

13. Industrial relation & dissipates 56

14. Job rotation 57

15. Detail of workers working hours &

decision making

58

16. Collective bargaining 59

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INTRODUCTION OF P M / HRM

With the advent of industrialization & large scale

org the personnel mgt also has gained the importance &

slowly & gradually the personnel is moving from inactive

part towards the most active asset of the org earlier the

personnel was simply considered as one of the resources

of production but now it is through whom we achieve our

organizational targets.

So we can also say that PM is obtained &

maintaining satisfied & satisfactory work face and that is

why it helps in developing the intrinsic abilities of the

employees in such a manner so that organizational goals

are achieved & simultaneously individual goals are also

gained.

The main responsibility lies on the H.O.D of the

personnel department. He undertakes all the activities &

goes through all the bases of org solving out all the

internal & external problems of the personnel staff & rest

of the org. being a head of personnel dept. he also acts as

a representative of every dept as he is well known with

the every dept & task carried out in the org.

Like wise HRM is also concern with people

dimension in any mgt related org since every org is made

up of people acquiring their services developing their

skills, motivating them to high level of performance &

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Personnel Department

Personnel manager(Director)

Departmental Manager(Executives)

Supervisors

Workers (Employee)

ensuring that they continue to maintain their commitment

to the org.

ORG CHART

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RECRUITMENT & SELECTION

Recruitment

Recruitment is searching of prospective

candidates from various sources & then attracting them to

apply to the org.

Recruitment can also be turned an activities

that brings the job seeker & goal gives face to face one

another. Thus, recruitment is process of discovering the

right human resources because unless the right type of

people are hired even the best plans org chest & control

system would fall.

There are two method of recruitment

(1) Internal method

Internal method include the person whose

relatives are already working in this co. i.e. the spouse of

the relatives or any other when the vacancies arise they

are told first & then others are given chances.

(2) External method

The external method of recruitment a person is

that approaching outsides after giving news paper, adds,

prints, media pamphlets etc.

But Ajanta India Ltd. concentrates more i.e. 85%

on attitude & less i.e. 15% on knowledge & skill. It aims at

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conductive work environment for their skilled personnel

when candidates are recruitment they have to pans

through written best & the question will be according to

the testing of their attitude the skill & their growing

capacity.

E.g. that are your greatest strength & weakness in detail

Where do a hope to be in 5 years

Why should I hire you? What can you give to this org.?

What frustrates you most? Etc.

Selection

Selection means selecting the most suitable

candidate from the no of applicants who have show their

interest in joining the org.

It is a process where no of selection stops are

undertaken to welt the candidate.

Recruitment is a positive process while selection

is called a negative process because in selection the

process of weeding out the unsuitable candidates & giving

opportunity to the favorable one.

The structured interview guide of Ajanta is

based on following question pattern

- Work experience

- Education

- Do less well in?

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- Cancer plans

- Development of your career interest

- Position

- Reflect your ability

- You & why

- Demonstrated your analytical skills etc

- Reference checking

- Physical examination

- Selection

- Training

- Placement

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TRAINING & DEVELOPMENTTraining is providing a knowledge of a job, skill

required & development awareness of rules & regulation

behavior & knowledge of an employee for the purpose of

skill development for a particular job.

There are two method of training

(1) On the job training

(2) Off the job training

Ajanta follows on the job training method

Training period i.e. probation period is of 3

months before appointments of any person. His

appointment is confirmed on the basis of work provided to

him in this 3 months. How he handles the work, style,

performance etc.

During probation period after first is days the

work is allotted & then peer pressure is given to person &

at that time his performance is checked. If that level is not

so good than he is selected.

Development is a related process which covers

not only those activities which improve job performance

many but also growth of personality, helps individual in

the progress towards maturity & actualization of their

potential capacities so that they become not only good

employs bit better individual.

Some of the development programs are

undertaken by Ajanta too. Weekly test arranged for every

45

staff member so that their intelligence level will increase.

Books like you can win. Influencing books etc. are

provided to every staff member at 50% price & all the

manual cost of training is based by the co.

46

PROMOTION & TRANSFER

POLICY

Promotion:-

Promotion is a kind of reward given to the

person for his well performance in his particular job.

A confidential report is prepared by the

supervisor from the records file of every staff member

according to which promotion procedure is done

supervisor fulfills this confidential report about staff on the

basis of their obedience level to his head, performance,

working level if any person is appoint ant any work by his

head then how he behaves & his handling method.

For Ajanta promotion is not just on the seniority

basis or experience basis but depends also on work &

mentality basis.

47

Transfer:-

Transfer system in Ajanta is for permanent basis

only generally transfer for any office staff is done unless

his work is good & needs to transfer. If we take the e.g. Of

mktg dept then they can be transferred & promoted

anywhere in India or state depending on their equivalency,

strong efforts had working & talent.

If marketing executive post is given area sales

manager post then ASM is transferred to the city or state

where mktg team is weak.

So promotion is on yearly basis & transfer is

permanent this decision is taken by chairman or by

director.

48

WAGES & SALARY

Wages & salary generally depends upon the

performance progress of workers & other employees.

Here Ajanta follows govt policy deducts P.F as

per govt rules workers are given regular salary of 100 to

150 Rs per day. Otherwise there is no fix salary for any

employee’s increment for workers depends on rules of

govt.

Payment is directly done in the account of

person & if we take the age. Of mktg. staff than salary &

increment for them depends on their completion of sales

target. Production dept also has incentive system in less

time.

49

GRIEVANCE HANDLING SYSTEMGrievance Handling system means solving out

any kind of internal problem which takes place between

workers or between office staff by finding satisfactory

solution for all member in the org.

If such problem arise than immediate supervisor

solves such problem or any other supervisor. But up till

know in Ajanta no such problems has arise because of

good relation within the staff sometimes even if such

disputes take place then also it takes place due to

communication gap. But a strike has also not taken place

up till now in the history of Ajanta.

50

EMPLOYEES’ BENEFITS

For any org. the relation between the chief

heads & other staff is the most important relation in the

whole org. if these two relations are strong then the org.

can lead to the high target & fulfill its objectives.

So, Ajanta has never led to the dissatisfaction of

their employees.

Fooding, uniform, Hostel accommodations up &

down facility transfer facility, insurance policies, medicines

etc are provided to the all staff member. Study facility is

also provided to the girl’s staff & for this separate school is

run which helps girls to improve their communicating skill

& help in bringing out their talent.

51

PERSONNEL RECORDS

It is duty of every org personnel dept to know

everything about their staff. This information kept by

every personnel dept is called personnel records which

include the name of an employee, his/her address original

place, phone no, blood group, height, caste, medical card,

his family background, no of aslant, performance level, his

date of joining the co.

In Ajanta personnel records are kept for the

general office staff known as departmental record file

under which the information includes like person’s date of

joining the co, his working record, performance level.

Everything is maintained. At the end of year his/her record

file is checked & sometimes even performance appraisal

report is prepared.

For workers different absent present cards are

given & working sheets are maintained which comes

under the staff departmental record file. P.R is used to

allot responsibilities etc. to employees.

52

PERFORMANCE APPRAISAL

In simple terms performance appraisal means a

kind of report which shows the progress of the employees.

The self appraisal report contains the report by

subordinate for his supervisor under whom subordinate

works from this report at can be make out that how much

knowledge is gained by the subordinate from his senior his

growth level so from this level & report suggestions &

devices are given to every employee on time to time

regarding their progress.

From this report only sometimes promotion &

transfer orders are also given.

53

WORKING OF ESI SCHEME / PROVIDENT FUND & GRATUITY

Ajanta provides the facility of ESI scheme

medicines & group insurance to all types of workers i.e.

non skilled semi skilled & skilled. Under non skilled

workers group there are two groups i.e.

(1) workers on daily basis

(2) workers on salary basis

The fixed salary crater is Rs.3000 & for rest as

per hierchy & productivity basis salary structured is

maintained.

For daily basis workers it depends on their

completion of training period from HRD dept then they are

converted into salary basis.

Ajanta follows govt. rules only in providing P.F &

gratuity.

54

JOB ANALYSIS

Job analysis means to analyses the job in

qualification & degree trams.

If marketing manager is applying then he should

be familiar with market & should have ability to interpret

the parties should have efficiency skills well managing

power leadership etc.

55

INDUSTRIAL RELATIONS & DISPUTES

Ajanta India Ltd. Has always believed in good &

friendly relations with every person in whose contact they

come with.

So, industrial relations are maintained very well

by sending greetings having get to gather meets, sending

sweets & if disputes takes place between the competitors

then co. tries to solve up t some level.

56

JOB ROTATION

Ajanta has the pattern for job appraised & set

pattern for workers.

Set pattern

Unskilled

Semi skilled

Skilled

The immediate supervisor informs to mgt. about

the appraisals of the semiskilled or skilled employees. It

depends on their previous year report & daily reports.

Both are tallied & then one appraisal form is raised looking

after his skills, efficiency & progress. Then responsibilities

are declared & incentives are provided.

57

DETAILS OF WORKERS WORKING HOURS & DECISION

MAKING

Ajanta India Ltd. Has in total 3000 workers out

of which 80% are skilled semiskilled while 20% are

professional & skilled.

Working hours are as under:

Office staff - 8:30 am to 6:00 pm

Factory staff - 7:30 am to 6:00 pm

Saturday up to 4 pm for both staff & Sunday is weekly off.

Decision making differs from every dept if

supervisor is not able to solve the problem then his head

is given the problem & likewise a ultimately goes to final

head.

58

.COLLECTIVE BARGAINING

When ever employees are recruited company

clears all the rules & regulations.

Otherwise Ajanta does not have any such

collective bargaining system as the atmosphere between

whole staff & head is friendly.

59

60

MARKETING DEPARTMENTINDEX

NO. Contents Pg No.

1. Introduction 62

2. Org chart 63

3. Product 64

4. Price & other unique offerings 65

5. Promotion (Advertising sales

promotion, personnel selling &

publicity)

67

6. Place (Distribution) 68

7. Mktg. Research 69

8. Competitors 70

9. Market 71

10. Sales details 72

11. Customers complain record 73

12. Customers satisfaction tracking 74

13. International market 75

14. Market segmentation/positioning 76

15. Market strategy 77

61

INTRODUCTION

We always say that finance is the heart of the

business activities & its existence, production is the heart

of business due to which business runs in the same way

marketing is the heart of business which helps it in

earning profits

Marketing means human activity taking place I

relation to market to actualize potential exchanges for the

purpose of satisfying human needs & wants.

“Marketing is a social & managerial process by

which individual & groups obtain what they need & want

through creating offering & exchanging products of value

with others

62

ORGANIZATION CHART

M.D

Mktg. manager National Coordinator

East West North South

Area sales manager

Mktg. executive

Sales representative

63

PRODUCT

Ajanta India Ltd. Is related in the manufacturing

of many products like Toothpaste, Hair oil, Soap,

Shampoo, Talcum powder, Toothbrush, CFL lamps & lights

etc.. now within few months only they are going to launch

LCD monitors, DVD players & yet pending & is going to

come in market at any time.

64

PRICE & OTHER UNIQUE OFFERING

Ajanta quartz & Health care products has always

provided products with a premium quality & more

efficiency with such a upgraded innovation technology &

reasonable prices.

Other unique offering done by Ajanta India Ltd are as

under.

Quality

Ajanta quality bench makes is global. They

provide greater life to their product with high result by

continuous innovation in mgf. Process with a highly

professionally skilled team of research & development

dept we introduce GRB coating technology which protects

the eyes of ours as it filtered the harmful & unfiltered rays

generated from the CFL in a summarize way they create

quality.

Designing

There designing to their product provide an

aesthetically appealing to product as well as with the

support of innovation technological support the durability

of product increases.

Packaging

Ajanta’s packaging act is a pioneering base of

the organization & the same is inventive to prevent any

65

type of damages which then that happened during the

transmission of goods frame one point to customers in a

very safe & sound manner no one in India offer such a

unique designing of packing.

Technology

Ajanta’s product is technically sound as the

components uses are having more efficiency to resist work

load & life.

Life span

For the first time in India three layers cooling

system is used which plays the role to coolant the

electronic components for the very long time during use &

hance the components runs in a cooling way the life span

increases respectively. They used powder for coating the

product which is generated by their own highly skilled

technical person & as a result the depreciation percentage

effects to the life of their product decrease reach to

consumers.

A wide strong reliable network of SSI “Super

stockiest” & distributors is established to provide easy &

fast reach of product & services is established that no

other Co’s. Can.

66

SALES PROMOTION

Sales promotion is done mainly by sales

representative who directly contact each party & gets the

order & otherwise publicity is done by advertising media,

wall paintings, electronic media, print media, displays &

hoardings.

67

PLACE (DISTRIBUTION MKTG. REDEFINED)

Ajanta was the first to initiate & implement a

practical customer’s relationship management package.

The mgt. team worked to create a strong bond between

the company, its sales depots & retailers by way of

holding get to gather, seminars & press meetings to

publish & promote the products.

Today Ajanta is a big corporate giant. The group

occupies a unique position in industry propagating the

concept of economic production. The co. adopts a

proactive role to determine the level of customers’

satisfaction.

It is no wonder that all the products within a

very short span of their launch have made their presence

felt in an extremely competitive market due to their

pristine quality & are emerging as a household popular

brand.

68

MARKETING RESEARCH

For mktg. research one survey vigilance team is

prepared continuously watch the market & surveys on it &

then report is send to co. due to which co. can decide of

giving new scheme, improvement to be done if any etc. on

this basis co works.

69

COMPETITORS

Mostly all the Co’s mfg. electronic items &

watches clocks are the competitors & all the FMCG

products Co. mfg. toothpaste like Colgate Babool, Anchor,

Pepsodent, & also CFL mfg light like Samay, oreva &

others.

70

MARKET

Ajanta India Ltd. Is the 4th largest toothpaste

mfg. Co. in India & it contains 4% of the market share

Ajanta has gritted the cost leadership position in India’s

consumer market due to its successful business in India &

abroad & with such a pioneering spirit Ajanta quartz is first

to provide good quality products at affordable price.

71

SALES DETAILS

Ajanta has got brand distribution network of

selling their products around India & abroad it sales its

products more where the literacy ratio is high for e.g.

kerala, Banglore, Karnataka, Maharashtra etc.

72

CUSTOMERS COMPLAIN RECORD

Ajanta always tries to see that the satisfaction

level of their customers does not go down. So they always

maintain the file & record of customers complain &

suggestion & for this they directly contact to their parties.

73

CUSTOMERS’ SATISFACTION TRACKING

Ajanta does customers satisfaction tracking

through survey, by asking door-to-door about their

products or else going for surveys to whole seller’s

consignee’s etc. but according to Ajanta India Ltd. A

particular ISO Co. holds this C.S.T. record.

74

INTERNATIONAL MARKET

Accept India Ajanta has its market in foreign

countries also. It deals with Dubai, Thailand, South Africa

& many other countries

75

MARKET SEGMENTATION / POSITIONING

Mostly Ajanta India Ltd. Is indulged in offering

electrical & electronics segment they aim at sensitive

consumers whose base is expanding day by day they

positive their products as an aesthetically appealing,

premium quality offering with innovation technological up

grades to provide higher efficiency with a greater lend to

preserve health & comfort.

76

MARKET STRATEGY

Ajanta India Ltd. Has adopted only one

marketing strategy that to provide quality products at

reasonable price by believing in strong network of

distribution.

77

78

FINANCE DEPARTMENT

INDEX

NO. Contents Pg No.

1. Introduction 80

2. Organizational Chart 81

3. Management of Cash & bank &

percentage of depreciation

82

4. Financial Planning 83

5. Working capital 85

6. Calculation of ratios 86

7. Sources of finance 88

8. Leverage analysis 89

9. Quality policy 95

10. Future plans & Customer base &

Strengths

93

11. Social Responsibility/Unit Control 94

79

INTRODUCTION

Finance is a life blood which establishes healthy

business economy. It is a lubricant thing in life & a starting

thing in life & a starting base for any org to achieve its

organizational targets in a sound org. the requirement &

availability of finance is easily satisfied.

“The term finance can be defined as the mgt. of

the flows of money through an organization whether it will

be a corporation, school, bank or govt. agency”.

- John J. Hampton

Thus, finance dept is the life of company &

provides “Bass” for the co.

80

ORGANIZATION CHART

Managing Director

General Manager (finance)

Assistant Manager

Cash Bank officer

ChiefAccountant

Computer officer

Assistant

Clerk

Peon

Assistant

Clerk

Assistant Accountant

Cash Cashier

Programmer

Operators

81

MGT. OF CASH & BANK & 72% OF DEPRECIATION

Cash is one of the important medium of

exchange through which the daily transactions take place

& so we can also term it as the daily working capital.

While bank is an important source of providing

the cash so now a days even small traders & prospectus

deal with their customers & parties through bank

transactions.

So, the proper distance maintains &

arrangement of cash & bank can result good business

transactions without developing any chance of liquidity by

Ajanta has never found any problem of cash whenever it

has required it has got it immediately dye to its goodwill in

market.

So, Ajanta India Ltd. Deals with the banks like

state bank of saurashtra bank of Baroda, H.D.F.C, I.D.B.I &

industrial banks.

Ajanta provides depreciation on the basis of

straight line method some rations of department are plant

& machinery 4.75% fixed assets 3.34% there are different

depreciation ratios being given on machines.

82

FINANCIAL PLANNING

Finance is like lubricating oil to any firm &

planning is the key to the success of financial managers.

Proper planning of finance requires proper

decision making power. A Co according to its different

requirement needs finance but it takes long time in the

requirement of finance. Whenever any huge order is to be

placed or new contract is signed a Co. needs to do proper

arrangement of finance keeping the fixed assets in mind

financial manager takes this important decision. In brief

deciding future financial needs & accordingly making

preparations for it is financial planning.

“Financial planning pertains only to the function

of finance & includes the determination of the firms

financial objectives financial policies & finance

procedures”.

- Walker & Baugh

for the smooth running of Co. the financial

manager of Ajanta India Ltd. Does financial planning in

two ways according to their requirement i.e..

(1) Long term planning

(2) Short term planning

83

Long term financial planning is mostly done for

more than ten years which is related with assets like land

& bldg furniture, purchase of machine etc.

While short term planning is mostly done for at

least 5 years which is related with regular payment daily

expenses administrative changes etc.

84

WORKING CAPITAL

The financial position of Ajanta India Ltd. Is quite

sound. It keeps perfect distance with its assets & loquacity

credits. They decide their working capital on the basis of

total yearly budget plan financial information of Ajanta

India Ltd. Is as under

Particulars Amt. (Rs)

Share capital 4, 32, 22,720

Resume & Surplus 28, 08, 90,858

Secured loans 43, 51, 25,119

Un secured loan 1, 22, 17,695

Net current assets 81, 41, 96,731

Fixed Assets 42, 75, 03,248

Grows profit 1, 30, 00,000

Administrative expenses 1, 54, 75,340

Mfg, & operating expenses 22, 50, 41,908

Sales 48, 29, 90,901

85

CALCULATION OF RATIOS

(A) Gross profit ratio

= Gross profit *100

Sales

= 1, 30, 00,000*100

48,29,90,90

= 27%

(B) Net profit ratio

= Net profit ratio *100

Sales

= 8, 14, 19,673 *100

48,29,90,90

= 16.9%

86

(c) Administrative Ratio

= Administrative Ratio *100

Sales

= 1, 54, 75,340 * 100

48,29,9090

= 32%

87

SOURCE OF FINANCE

It is quite natural & important for every Co. to

handle their sources of finance with at most care just like

a new born because if it goes out of mgt’s control then it

result into high risk & burden for the business financial

position so financial resources can be classified into two

different ways

Long Bern sources :- equity share debenture/ long term

loan etc.

Short term sources:- Advance from commercial banks

public deposit/ trade credits etc.

Ajanta India Ltd. Has the source of finance as

directors owned capital borrowed capital & earning of the

past years business profit.

They procure finance from the bank such as

state bank of saurashtra B.O.B, industrial, HDFC & IDBI

etc.

88

LEVERAGE ANALYSIS

The word financial mgt. is characterized by risk

& once salinity. It is an essentially integral part of all

financial decision another very important thing is risk &

return always go to gather & the goal of F.M. is to

maximize returns or earnings by optimum financial

decision making. Hence all aspects concerning risk should

evaluated & analyzed properly so that calculation risk can

be taken uncertainties can be handled & earning can be

ensured.

Leverage analysis is a very imp dimension of

F.M which is concerned with analyzing degrees of leverage

associated with decision making of finance namely

investment decision & financing decision.

There are two types of leverage which are as

under

1. Operating leverage

2. Financial leverage

The leverage associated with investment

activities is referred to operating leverage while leverage

associated with financial activities is called financial

leverage.

89

1. Operating leverage

O L results from the existence of fixed operating

expense in the firm’s incomes stream.

It may be defined as firms ability to use fixed

operating cost to indignity effects of difference in sales on

earning before interest & tax (EBIT)

We employee assets with fixed cost in the hope

that sales will produce resource more then sufficient to

cover all fixed & variable cost. In other words with the use

of OL the Co. can magnify impact of sales on exit. All can

be calculated as follows

Degrees Operating Leverage =

% change in EBIT

% change in sales

2. Financial leverage

Financial leverage results from the presence of

fixed financial charges in the firms sources of finance.

There fixed charges do not very with EBIT or operating

profit. They have to be paid regardless of amount of EBIT

available to pay debt after paying them the operating

profit belongs to the ordinary shares.

F. L. is concerned with the effect of change in

EBIT on the earning available to equity shareholders. It is

defined as “The ability of a firm to use fixed financial

charges to magnify the effects of changes in EBIT on the

firms EPS”. (Earning per share)

90

Thus, financial leverage can be measured by the

following formula

DFL = % change in EPS

% change in EBIT

3. Combined leverage

operating leverage & finance leverage together

cause wide fluctuation in EPS for a given change in sales if

a Co. employees high level of OL & FL ever small change

in sales will have drastic impact on EPS O.L or risk is

measured by degree of change in EBIT due to change in

sales. F.L is measured by change in EPS due to change in

EBIT. Thus, combined leverage can be the mixture of bath

leverage & reflect total risk.

DOL = % in EBIT

% in sales

= % in EPS

% in EBIT

= % in EPS

% in sales

91

QUALITY POLICY

The quality policy of AJANTA INDIA LIMITED is as

follows

AT AJANTA INDIA LIMITED

MANUFACTURING

DOMESTIC CONSUMER PRODUCT

WE ARE COMMITTED TO

MANUFACTURING, MARKETING & EXPRT OF CONSISTENT

QUALITY PRODUCTS BY CONTINOUS IMPROVEMENT AND

UPGRADUATION OF TECHNOLOGY

RESULING IN

TOTAL CUSOTOMER SATISFACTION

&

ON TIME DELIVERY

MEETING STATUTORY & REGULATORY REQUIREMENT

Dr Ashok O. Patel

92

FUTURE PLANS & CUSTOMER BASE & STRENGTHS

In future Ajanta India Ltd. Wants to introduce

only that kind of products who will be having there market

& domain in electronic or health care

93

SOCIAL RESPONSIBILITY/UNITS CONTRIBUTION

The social aim associated with Ajanta India Ltd.

Is to provide a close assistance to the society by providing

a great women empowerment as it benefits to society in

long run.

94

95

SUGGESTIONS

Through being a well developed company there

is nothing such which I have to say about but I would just

like to draw the attention of Co. towards one thing that is

Co should have powerful mgt. which can be possible by

hiring professionals & exports so that Co. can easily

achieve its target.

96

97

CONCLUSION

As I have prepared this report on the firm &

taken all the required information which Co. has provided

me After completing the project report I have found that

Ajanta India Ltd. Is one of the best Co leading in the

production of electronic & health care products & within

their short duration they have shown excellent progress in

their market & in such a short span they have been

capable of achieving customers satisfaction.

So from the report we can candidate that Ajanta

India Ltd. Has bright future & I wish them all the best for

their coming future.

98

99

SWOT ANALYSIS

SWOT Strength

Weakness

Opportunity

Threats

Strength

Machine: uses all the latest technology machines

Money: Ajanta has never found problem in arranging

capital

Material: Ajanta purchase raw material from different

parties

Management: Lacks highly profession & relationship

oriented mgt

Weakness

Lack ness of highly professional mgt. is the only weakness

of Ajanta.

Opportunities:

Before there was MRP segment introduced but now they

will be introducing low MRP & higher quality segment

Threats

FMCG related problem like designing

100

101

BIBLIOGRAPHY

Website of Ajanta India Ltd,

Finance Dept - khan & Jain

102