Ajinomoto Group Sustainability Data Book 2017 Consumer Issues 134

Ajinomoto Eco-Friendly Eating KIDs Prize awarded to tomorrow’s leaders

Promotion of environmental food lifestyles at home

Diary excerpts from the fiscal 2016 prize winners

Photo-illustrated recipes (some with videos)Four simple steps to follow!

At the fiscal 2016 award ceremony

Sustainable Lifestyles, Starting with the Dining Table

Since 2010, Ajinomoto Co., Inc. has awarded the Ajinomoto Eco-Friendly Eating

KIDs Prize to youngsters whose entry in the ＂Green Lane＂ environmental diary

contest［2］ features fun, outstanding environmental activities relating to food.

In the seventh contest, held in fiscal 2016, the prize was awarded to ten

youngsters for their environmental activities. Ajinomoto Co., Inc. will continue to

support the contest as a way to encourage children, the leaders of tomorrow, to

practice environmentally friendly food lifestyles at home.

In fiscal 2013, Ajinomoto Co., Inc. began visiting elementary and middle schools and

events in Japan to provide environmental classes. After a hands-on lesson about dashi

and umami using HON-DASHI® and AJI-NO-MOTO® as teaching aids, the students were

introduced to the company＇s products and environmental initiatives. Using a specially

prepared textbook, ECO Life Book with Eco-Friendly Eating KIDs, the students enjoyed

learning how to try environmentally friendly food lifestyles at home.

The textbook is distributed at Eco-Products exhibitions and other events. It has also

been distributed since fiscal 2013 to Green Lane-participating schools that request it,

including 8,000 copies in fiscal 2016.

Textbook content along with eco-friendly eating tips and past prize winners are

presented on the company＇s website. In March 2017, a new simple“Eco-Uma Recipes

for Eco-Friendly Eating KIDs”page was created.

［2］ As part of the contest conducted by Green Cross Japan, approximately 100,000 elementary school students receive guidebooks on ways to address environmental problems and 12-week journals for keeping environmental diaries.

ECO Life Book with Eco-Friendly Eating KIDs, now in its sixth edition, introduces excerpts from the diaries of Ajinomoto Eco-Friendly Eating KIDs Prize winners as tips for elementary school students starting eco-friendly food lifestyles.

Eco-Friendly Eating KIDs initiatives (Japanese)http://www.ajinomoto.com/jp/activity/environment/eco/

Reference

The Ajinomoto Eco-Friendly Eating KIDs Prize (Japanese)https://www.ajinomoto.com/jp/activity/environment/eco/award.html

Reference