ak authentic adventures - become part of the brand

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Become part of the brand Marketing is about partnerships.

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Curly Q Communications will build the partnerships to build the brand - Alaska's Authentic Adventures. The brand will be promoted at travel and trade events around the world in partnership with Visit Anchorage and the AK Travel Industry Association.

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Page 1: AK Authentic Adventures - Become part of the brand

Become part of the brand

Marketing is about partnerships.

Page 2: AK Authentic Adventures - Become part of the brand

“Alaska’s Authentic Adventures”

Building partnerships to build the brand.

Page 3: AK Authentic Adventures - Become part of the brand

About Curly Q CommunicationsCurly and clever. Cooperatively strive for excellence.

Susie Kiger, owner, spent the last 20 years working for the Alaska Railroad, promoting Alaska around the world.

Her love for adventure and a proven record for successfully packaging tour product led to her next chapter in promoting Alaska.

Curly Q Communications offers a range of marketing consulting services while having a little fun.

Linkedin.com/curlyqcomm

curlyQcommunications.com

Page 4: AK Authentic Adventures - Become part of the brand

Build the partnership

Complimentary products share the brand

An itinerary is created

The itinerary is promoted at travel trade events

The audience is educated about the partners

Potential customers gain enticing vacation ideas with a trusted brand

Page 5: AK Authentic Adventures - Become part of the brand

Create and Promote the Brand“Alaska’s Authentic Adventures”

Page 6: AK Authentic Adventures - Become part of the brand

Curly Q Communications will build the partnerships thatshare the brand. Partners will be promoted at travel tradeevents through a booth share or sales blitz with CVB’s and the ATIA.

Ideally, 8 – 10 partners become part of the brand. Partners share the cost of travel and fees.

Keep things affordable with a cost share approach.

Page 7: AK Authentic Adventures - Become part of the brand

Build an ItineraryA show flyer is created to promote trusted Adventure Tour products.

If Alaska is on your bucket list, make it memorable. Meet up with real Alaskans who bring a whole new meaning to the word “play”.

Fly to Anchorage and make your Alaska Adventure a reality! Your holiday cards are going to be awesome!

Get out and play the Alaska way with expert guides.

Go on a tour and see more.

You’ll need a place to stay.

Relax and refuel. Here’s who to contact. More …………

Page 8: AK Authentic Adventures - Become part of the brand

“Alaska’s Authentic Adventures”

HIKE * KAYAK * ICE CLIMB * RAFT * ZIPLINE * JET BOAT * CANOE

Play the Alaska way with expert guides.

Page 9: AK Authentic Adventures - Become part of the brand

“Alaska’s Authentic Adventures”

WILDLIFE * FLIGHTSEE DAY * DAY CRUISE * CITY * CULTURE *

Go on a tour and see more.

Page 10: AK Authentic Adventures - Become part of the brand

“Alaska’s Authentic Adventures”

RELAX * REFUEL * REJUEVENATE * GET READY FOR MORE……

You’ll need a place to stay.

Page 11: AK Authentic Adventures - Become part of the brand

A Sample Itinerary Partners are represented and promoted in the itinerary

Day 1: Fly to Anchorage. Stay at the Millenium Alaskan Hotel. Watch float planes land on Lake Hood from The Deck, a very fun Place to eat.

Day 2: Learn more with Salmon Berry Tours on a two-hour tour of the town and a scenic drive up to Flat Top Mountain. Visit Downtown Anchorage. Dine. Shop. Explore the Anchorage Museum.

Day 3: Get moving! Ascending Path leads you on a mountain hike,tailored to you. Explore sub-alpine ecology transitions.

Day 4: Catch the train mid-morning to Spencer Glacier. Meet up withChugach Adventures for a guided float tour ……..continued

Page 12: AK Authentic Adventures - Become part of the brand

Curly Q Communications

1. Builds the partnerships2. Registers for the event3. Consults with partners for input on

product4. Creates the itinerary to include partners5. Recommends 7 and 10 day itineraries6. Travels and attends the events7. Creates show flyer with itinerary and

partner contact information8. Educates audience in person about

partners9. Provides partners with sales leads and

follow up reports10. Recommends partners track ROI with

Curly Q Comm promotional code11. Saves partners $ with cost share approach12. Generates qualified sales leads for

partners

Page 13: AK Authentic Adventures - Become part of the brand

Expand your reach in new marketsWith a trusted business partner.

Travel & Adventure Shows – Dallas, Chicago, Bay Area, Los Angeles, Washington, DC, San Diego

Icelandic Mid-Atlantic Workshops

Europe Sales Mission

Australia Workshops

Estimated cost to participate in USA events average $800 per event

Participation in international events are estimated at $2000 per event

Page 14: AK Authentic Adventures - Become part of the brand

Become part of the brand. Sign up today.

(907) 351-7933

[email protected]

curlyQcommunications.com