The materials and ideas contained within are the property of Akers Creative and are not to be shared with other parties.

P O R T F O L I O

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITYClient :: RidgeThe updated identity was created as part of a complete rebrand to better fit the company’s new consumer approach which was replacing their traditional sales channels. We viewed this as an evolution,which began with updating the type character design cues present in the original (on the right). The original graphic “ridge” triangle was then incorporated into the R character with the intent of it running by itself eventually more than the full text.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITY

Client :: RidgeThe Packin’ Tee firearm concealment shirt identity was updated to family with the updated Ridge identity.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: RidgeThe 2013 product catalog

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: RidgeThe new website is designed to give them a more commercial appeal. While still highlighting product features, more emphasis is now given to featuring the lifestyle of the people wearing the gear. Additionally, for the first time, consumers can now purchase the boots on their site instead of being directed to a secondary dealer.

ORIGINAL WEBSITE

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: RidgeThe Ultimate Boot Buy website is Ridge’s online discount store. While they inten-tionally don’t want it to family to Ridge, they needed an easier, simpler e-commerce site with more commercial appeal.

ORIGINAL WEBSITE

Client :: ICEThe new identity was created as part of a complete rebrand to better fit the company’s transition from a local practice to a global entity. The new mark communicates a core ICE philosophy; that the best heart-care takes an emotional understanding and approach to the patient in addition to the latest in medical expertise.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITY

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012. The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: ICECorporate brochure

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012. The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Limbstitute, A Division of ICEAd Campaign

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Florida Hospital WatermanA branding campaign for the hospital’s Cancer Institute. The concept is designed to put the reader in the exact moment when someone hears their Cancer diagnosis.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Integrated Family Medical CenterThis campaign was created to highlight the wide age range of patients that this practice provides quality service to.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: LifestreamThis print, video and billboard campaign was created to raise community support and awareness by showcasing community leaders that already support the foundation. The campaign is visually united with a flowing, colorful ribbon created from the letter L in the foundation’s logo. The graphic “stream” has since been adopted as a brand extention used throughout the foundation’s materials.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Koontz Furniture and DesignThis simple campaign is designed to showcase one interesting, piece of inventory each month to highlight the eclectic types of furnishings that can be found at this store.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Koontz Furniture and DesignKoontz’s website is designed to be an environment rather than an online brochure. It gives the viewer a taste of what they can expect when they visit the store. On the homepage, the viewer is outside the store watching people walk to and fro as they window shop. They can find any information about the store along the top navigation or they can enter the store and explore any of the five showroom “terretories” where there are hidden surpises to discover.

ORIGINAL WEBSITE

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Mount Dora PodiatryThis print campaign is all about feet because that’s exactly what Mount Dora Podiatry is all about as we summed up in their tagline, “Your feet, our passion”.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Cebert Wealth Management GroupTasked with putting a local face to the company, we developed “C the possibilites” where each partner makes a personal statement about how their community involvement, relationships and personal values influence how they approach their business. Each ad ends with them identifying who they are and that they C the possibilities. A collective partner ad as well as a “C the possibilites” type ad round out the campaign.

Minimally Invasive Spine Surgeons

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITY

Client :: Gulfcoast Spine InstituteThe new identity, a visualization of a coastline creating a spine is intended to be iconic, unique, professional yet friendly.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Gulfcoast Spine InstituteThe goal of this cover was to create an image that could be iconic to the practice. Our solution was to visualize a coast and a spine. This was so effective it was later animated and eventually even used as the founda-tion for their new identity.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Leesburg Center for the ArtsCon estempe consequias quias estia ea inctat vere repedion et excerioratia verchil exerum que nos sus, consequunde dent as maxime lacerci psamenim nonempo repedit atemporum eaquia veles adis eatquam dis essitas expe lanimeturias am ut voloratum, sum qui nit que es dolorer namusciat.

Client :: Gulfcoast Spine InstituteThe goal of this cover was to create an image that could be iconic to the practice. Our solution was to visualize a coast and a spine. This was so effective it was later animated and eventually even used as the foundation for their new identity.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITY

Client :: Paws for a Moment: Natural Pet MarketThe new identity needed to communicate pets and organics.

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

Client :: Shear ExpressThese marks were part of a rebrand of the parent company and their four salons. The goal was to define a unified look that would family together all their separate entities.

ORIGINAL IDENTITIES

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

ORIGINAL IDENTITY

Client :: TNT (Total nutrition and therapeudics)The new identity is designed to position the brand firmly in the health/sports/fit-ness category. Much like Under Armor or Nike, the mark is intended to be simple, bold and hip. The combined T’s with a diagnal bar to make a large N reflecting the company’s focus on nutrition.

FLORIDA HORSE PARKEquestrian facility

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

PURE REVEALorganic beauty products

JERRY PAIRFurniture/Antiques/Fabrics

Showrooms: New York/Atlanta/Miami

WATERBURY PARKResidential development

VANN GANNAWAYChevy dealership

GAYA DENTISTRY CULINARY COMBATannual chef competition

LOGICAL CHOICE TECHNOLOGIES

VILLA LIFE Medical Group

EMERGENCY MEDICINE REPORTprofessional publication

HEART RHYTHM ASSOCIATESelectrocardiologist

MILLENIUM DOG PARKpublic park

THE BRAND CONSULTANCY T2S ADVANTAGEConsulting services

INTENSE INTERVIEWS Rock industry interviews

The materials and ideas contained within are the property and a Copyright of Akers Creative 2012.

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